重启·“美”景可期

苏希玲 付兵兵

美國是全球知名的老牌展览国家，有着3.3亿的消费人口，是世界上最大的消费市场，这为其会展业的发展奠定了雄厚的市场基础。其展览行业虽然不如德系和英系般全球化扩张的雄心和行动十分明显，但细分程度极高，历来是各国企业包括中国展商首选的会展目的地之一。除了第一大会展城市拉斯维加斯，纽约、芝加哥、洛杉矶等大城市也不乏知名品牌展会。美国会展业有哪些特点？新常态下，美国会展业有哪些升级？政府对于会展业的态度如何？……

围绕以上问题，本期专题将采访美国的会展行业协会、主办方、场馆等产业链各环代表，为读者呈现疫情之后美国展览业的现状与发展趋势。

Restart·Explore the new world

—An analysis of American exhibition market

Reporter/Celion Su Bingbing Fu

The United States has long been a world-famous exhibition country with a consumer population of 330 million. It is the largest consumer market in the world， which has laid a solid market foundation for the development of its exhibition industry. Although the ambition and action of its international expansion of the exhibition industry is not as strong as that of German and British， it has a high degree of segmentation. It has always been one of the preferred exhibition destinations for enterprises of all countries， including Chinese exhibitors. In addition to Las Vegas， the largest exhibition city in the country， there are also many well-known brand exhibitions in big cities such as New York， Chicago and Los Angeles. What are the characteristics of American Convention and exhibition industry What are the upgrades of the American convention and exhibition industry under the New Normal What is the governments attitude towards the exhibition industry

Focusing on the above issues， Overseas Exhibitions magazine interviews representatives of American convention and exhibition industrial chain to present a brave new world of the American convention and exhibition for you.