全面透析欧洲会展业

付兵兵

欧洲是世界会展业的发源地，经过一百多年的积累、发展、充实和完善，已然形成了国际化、市场化、专业化的大格局：以会养會、以会促会的市场运作策略及有偿服务、有效服务和有限服务的运作方式造就了欧洲会展经济整体实力在全球最强大。在这个地区当中，德国、意大利、法国、英国都是世界级的会展业大国。总体上讲，欧洲凭借其在科技、交通、通讯和服务业水平等方面的优势，在当今世界会展业中处于举足轻重的地位。欧洲作为世界会展业之都，在经历突如其来的新冠疫情肆虐后，其各国及地区的会展业发展现状如何？当前会展业发展所面临的机遇和挑战分别是什么？如何实现会展业转危为安，化险为夷？有哪些成功的经典案例值得分享和借鉴？新常态下，欧洲会展业有哪些升级？各国政府对于会展业的态度如何？……

本期专题分别就以上各问题采访本地区内最具代表的会展业大国，全面透析，一一揭晓。

An Overall Exploration of European Exhibition Industry

Reporter/Fu Bingbingg

Being a cradle of world exhibition industry， Europe has formed the large pattern with internationalization， marketization and professionalization through over hundred years of accumulation， development， enrichment and improvement. The market operation strategy of serving events by events and developing events by events and the operation mode of paid services， effective services and limited services all have created the overall strength of European exhibition economy to be the most powerful in the globe. In this area， Germany， Italy， France and UK are the world-class exhibition countries. On the whole， Europe has played a crucial role in the present world exhibition industry by virtue of its advantages in fields of technology， transportation， communication and services etc. as the cradle of world exhibition industry， whats the nowadaysdevelopment situations for European countries and regions after the abrupt outbreak of the pandemic And whats the challenge and opportunity brought about How to make the industry safe and smooth Any successful cases are to be shared with and learned from In the New Normal， which upgrades are made in European exhibition industry What is the attitude to the industry from the authority

On this edition of our column， we specially have interviews from the most representative large exhibition industry country in this area regarding the issues above .