CFO说

Hays CFO，Paul Venables

As a highly cyclical business operating in 33 countries globally， the fast-moving global macro-economic environment was the biggest challenge we faced in 2015. My role， and that of our finance team， was to ensure that our management teams around the world have fast， accurate and thus useful trading， forward projections and economic data on which to base ongoing investment decisions， and that we exert special vigilance on the cash collectability of receivables in the more materially affected areas of our business.

英国最大上市猎头公司Hays的CFO Paul Venables坦言，作为一个周期性强、业务遍布全球33个国家的公司，2015年面临的最大挑战是全球宏观经济环境的快速变化。“我们财务团队的角色就是为全球管理团队提供快速、准确、有用的交易、远期预测和经济数据，使他们能够在这些数据的基础上制定持续性的投资决策。与此同时，财务部门能够据此对严重受灾地区的现金可收回性给予特别警惕。”

Intuit CFO，Neil Williams

Intuit CFO Neil Williams believes the best way to build a product customers want to use is to observe them in their natural habitat. "Whether we are watching someone at their kitchen table doing their tax return， or watching someone do payroll or taxes in their office， follow me home is a critical way we learn about how our platforms are used." Williams says. "That process of observing the customers provides us with deep customer immersion and has helped us focus on the things customers really like and appreciate， and not burden them with things you can do but nobody cares about，" Williams says.

以财务软件为主的高科技公司Intuit CFO Neil William坚信，要设计客户想用的产品，最好的办法是观察客户在自然状态下的行为。公司创立之初就实施了“伴我回家”项目，“无论是观察人们在餐桌上做纳税申报表，或是在他们的办公室做工资或税收表格，‘伴我回家都是了解客户如何使用我们平台的重要方法。”William解释说，“通过对客户进行观察，可以深入了解客户，并专注于客户真正喜欢的产品，而不必将那些你自己能开发但客户不关心的产品成为他们的负担。”

Marriott CFO，Carl Berquist

Marriott CFO Carl Berquist says his company's $12.2 billion acquisition of Starwood Hotels & Resorts Worldwide won't force the company into the high-yield debt market. "Similarly， financing the combined companies' cash-flow needs also shouldn't be a problem， given their reliance on franchisees and partners to operate most of their hotels and resorts." Berquist told that Marriott can get money at very attractive rates."

万豪国际（Marriott）酒店集团CFO Carl Berquist谈到公司对喜达屋酒店及度假村国际集团的收购时表示，这笔122亿美元的收购不会将公司带入垃圾债券市场。“同样，由于合并后的公司对大部分酒店和度假村的经销商和合作伙伴非常信赖，因此对于现金流需求的融资也不会成为问题。” Berquist表示，万豪能够以非常有吸引力的利率获得融资。