电子商务模式下企业物流比较研究

苏靖淋 申丽

摘要：在中国电子商务交易规模已达13万亿规模，支持电子商务蓬勃发展的物流系统，是电子商务企业需要客观面对且认真研究的课题。文章重点分析B2C电子商务企业的现状及发展所面临的物流问题，并对当下主要物流模式进行比较分析，并试图利用分析工具进行数据拟合分析，以期建立相关数学模型，为电子商务企业选择物流模式提高决策依据。

关键词：B2C电子商务；物流模式；比较分析

中图分类号：TP393 文献标识码：A 文章编号：1009-3044（2015）05-0280-02

Comparative Study of Enterprise Logistics under Electronic Commerce Mode

SU Jing-ling， SHEN Li

（City College of Science and Technology， Chongqing University， Chongqing 400000，China）

Abstract： Chinas e-commerce market has sized to 13 trillion in 2014. Keen on this， developing logistics as a necessary part of the e-business， has received the unprecedented impact. It is an urgent task that e-commerce has to face unbiased and do some researches careful. This paper focus on the modern logistics by using the tools of data fitting analysis， setting up mathematical model and drawing the relevant charts to analyzing the present situation of the B2C e-commerce enterprises and logistics problem as well as comparing all the most important kinds of logistics modes.

Key words： B2C e-commerce enterprises； logistics modes； mathematical model