车标物语

1. AUDI奥迪

The four rings that make up the Audi logo represent the four companies that were part of the Auto-Union Consortium in 1932. They were DKW, Horch, Wanderer and Audi. From the 1930s, the Auto-Union Consortium was able to provide all modes to the German automotive industry, from motorcycles to luxury cars.

从1932年起,奥迪开始采用四环徽标,它象征着奥迪与小奇迹(DKW)、霍希(Horch)和漫游者(Wanderer)在克姆尼茨理合并为汽车联盟公司。自20世纪30年代起,从摩托车到豪华轿车,汽车联盟公司涵盖了德国汽车工业能够提供的所有乘用车领域,

2. BENZ奔驰

The Mercedes-Benz logo is one of the most famous brands in the world. The Benz logo is a three-pointed star that represents its domination of the land, the sea, and the air. The famous three-pointed star was designed by Gottlieb Daimler to show the ability of his motors for land, air and sea-usage. It was first seen on a Daimler in 1909, and was combined with the Benz laurel wreath in 1926 to signify the union of the two firms. Mercedes means happiness, which symbolizes that the car can bring happiness to Mercedes owners. Mercedes-Benz is the world's oldest automobile manufacturer.

梅赛德斯奔驰的标志是世界上最著名的标记之一。1909年6月戴姆勒公司申请登记了三叉星作为轿车的标志,象征着其在海陆空三个领域的统治地位。1926年在它的四周加上了一个圆圈,在圆的上方镶嵌了4个小星,下面有梅赛德斯“Mercedes”字样。“梅赛德斯”是“幸福”的意思,意为戴姆勒生产的汽车将为车主们带来幸福。梅赛德斯奔驰是世界上最古老的汽车生产商。

3. VOLKSWAGEN大众

The simple logo icon contains the letters V and W: 'volks' means 'people' and 'wagen' means 'car', which means car used by people, VW also consist of Three Vs, standing for Triple Victory.

大众汽车公司标志中的VW:V代表volks,意为“大众”,W代表wagen,意为“汽车”,即大众使用的汽车,为全称中头一个字母。标志由三个“V”组成,表示大众公司及其产品必胜-必胜-必胜。

4. TOYOTA丰田

The Toyota logo was created in October 1989, and contains three circles which represent the heart of the customer, the heart of the product and the heart of technological progress and limitless opportunities of the future. In Japanese, Toyota signifies abundance, and means rice. In some Asian cultures, rice represents wealth.

此标志发表于1989年10月TOYOTA创立50周年之际,设计的重点是椭圆形组成的左右对称的构成。椭圆是具有两个中心的曲线,表示汽车制造者与顾客心心相印。以及将来无穷的机会。在日本,Toyota寓意为丰富和大米。在一些亚洲国家,大米意味着财富。

5. FORD福特

The Ford logo uses the English word 'Ford', blue white. Since the founder Henry Ford, liked animals, the designers of the Ford logo painted the English word 'Ford' like a small rabbit.

福特汽车的标志是采用福特英文Ford字样,蓝底白字。由于创建人亨利•福特喜欢小动物,所以标志设计者把福特的英文画成一只小白兔样子的图案。

6. BMW宝马

The blue and white in the middle of BMW's logo signifies the blue sky, white clouds and a rotating propeller. This symbolizes both BMW's long history and leadership in the aerospace industry in the past and also the company's present goals and objectives: to soar higher and faster than the competition, meeting their customers' greatest desires with exquisitely designed technology, bringing the latest concepts to life, reflecting the vigorous changes in technology and design and of course being the proud emblem leading the ever-changing company into the future.

宝马标志中间的蓝白相间图案,代表蓝天,白云和旋转不停的螺旋桨,喻示宝马公司渊源悠久的历史,象征该公司过去在航空发动机技术方面的领先地位,和公司一贯宗旨和目标:在广阔的时空中,以先进精湛的技术、最新的观念,满足顾客的最大愿望,反映了公司蓬勃向上的气势和日新月异的新面貌。

7. ROLLS - ROYCE劳斯莱斯

The Rolls Royce logo consisting of the two Rs or the double R clearly stands for Rolls and Royce, the two founders of this car manufacturing company. There is nothing special about the design of the logo, but the brand name is so strong that the logo looks special. Although not used with the Rolls Royce logo, 'The Spirit of Ecstasy' or 'The Flying Lady' is also an important element of Rolls Royce. It was designed by Charles Sykes as to embellish Rolls Royce cars. The mascot was commissioned by Claude Johnson to 'counteract a craze among motorists for fixing golliwogs, toy policemen and other unseemly objects to their cars.' The Rolls Royce logo and 'The Spirit of Ecstasy' had adorned the radiators of Rolls Royce motor cars since 1911. The Rolls Royce logo has been a huge success, and is instantly recognizable.

劳斯莱斯汽车的标志图案采用两个“R”重叠在一起,象征着你中有我,我中有你,体现了两个创始人“Rolls”和“Royce”融洽及和谐的关系。车标本身并无特别之处,但品牌名称是如此强大,让这个车标显得很特别。Rolls和Royce之间用连字符,象征着两人之间的合作关系。劳尔斯•劳易斯的标志除了双R之外,还有著名的飞人标志。这个标志的创意取自巴黎卢浮宫艺术品走廊的一尊有两千年历史的胜利女神雕像,她庄重高贵的身姿是艺术家们产生激情的源泉。当汽车艺术品大师查尔斯•塞克斯应邀为罗尔斯•罗易斯汽车公司设计标志时,深深印在他脑海中的女神像立刻使他产生创作灵感。于是一个两臂后伸,身带披纱的女神像飘然而至。

8. FERRARI法拉利

The prancing stallion used by Ferrari was originally the symbol of an Italian air force World War I ace, Count Francesco Baracca, who painted it on the side of his plane for good luck. The horse symbolized the squadron he belonged to – the Cavalry regiment. Count Baracca's mother, Countess Paolina, convinced Enzo Ferrari to use the symbol in 1923 on his racing cars to bring him good luck. The yellow background represents Ferrari's birthplace, Modena.

法拉利车的标志是一匹跃起的马。在第一次世界大战中意大利有一位表现非常出色的飞行员Count Francesco Baraccaba,他把马喷绘在飞机上,期望能带来好运气。这匹马象征着他所效力的空军中队。在法拉利最初的赛车比赛获胜后,该飞行员的母亲Countess Paolina说服Enzo Ferrari在他的赛车上印上这匹带来好运气的跃马。而标志底色为公司所在地摩德纳的金丝雀的颜色。

9. LAMBORGHINI兰博基尼

The Lamborghini logo stands for the founders zodiac sign – Taurus, the bull. Ferruccio Lamborghini's love of bullfights is displayed in the logo and Lamborghini models get their names from famous bulls. Lamborghini is now a subsidiary of German car manufacturer Audi AG, which is in turn a subsidiary of Volkswagen.

兰博基尼的车标寓意着其创始者的星座——金牛座,公牛。兰伯基尼本人对斗牛的喜爱在车标中得以展现,而兰博基尼模型的名字源于一头著名的斗牛。兰博基尼目前是德国奥迪AG的子公司,而奥迪AG又是大众公司的子公司。

10. BENTLEY宾利

Bentley produced the first four-cylinder car, produced in 1919 with the same symbol - a pair of wings that form the first letter 'B' of Bentley. That first car has long ceased production, but the winged 'B' word badge is still the symbol of Bentley, which symbolizes a flying eagle.

1919年,尔特•欧文•宾利生产第一辆四汽缸赛车时车上就带有一个徽章,上面是一对隼鹰翅膀簇拥着宾利的开头字母“B”。现在四汽缸汽车已不再生产,而“B”字徽章仍是宾利的象征,寓意为飞翔的雄鹰。

11. ASTON MARTIN阿斯顿•马丁

The symbol of Aston Martin car is a pair of wings, emblazoned with the words Aston and Martin, suggesting that the company will soar above its competitors.

阿斯顿•马丁汽车标志为一只展翅飞翔的大鹏,注有奥斯顿、马丁英文字样,喻示该公司像大鹏一样,具有从天而降的冲刺速度和远大的志向。

12. LINCOLN林肯

Lincoln is the second brand of the Ford Motor Company. Mounted at the middle of the front of the cars is a long cross-shaped star, a symbol of dignity and decency. A rectangle containing a shining star shows that President Lincoln is the shining star who saved the Union and puts an end to slavery. It also symbolizes the brilliance of the Lincoln Sedan. The Henry Lincoln Motor Company was founded by a Mr. Leland in 1907, and was purchased by Ford Motor Company in 1922. Lincoln was the first brand named after a president, and ever since FDR has been the automobile of choice for the President himself.

林肯(LINCOLN)汽车是福特汽车公司拥有的第二个品牌。镶嵌在车头、正中长形围绕的十字星,象征着尊严和庄重。一个矩形中含有一颗闪闪放光的星辰,表示林肯总统是美国联邦统一和废除奴隶制度的启明星,也喻示林肯轿车光辉灿烂。林肯汽车公司是亨利•利兰先生于1907年创立的,1922年被福特汽车公司收购。林肯汽车是第一个以总统的名字命名的品牌,专为总统和国家元首生产的高档轿车。由于林肯车杰出的性能、高雅的造型和无与伦比的舒适,自1939年美国的富兰克林•罗斯福总统以来,一直被白宫选为总统专车。

13. JAGUAR捷豹

The Jaguar logo is a Jaguar leaping across the company name. The leaping Jaguar represents the speed, power and quickness of the car. The Jaguar emblem is also placed on the front of the car.

捷豹汽车标识被设计成一只纵身跳跃的美洲虎,造型生动,形象简练、动感强烈,蕴含着力量、节奏与勇猛。捷豹标志也位于汽车前方。

14. CADILLAC凯迪拉克

Anthony Clemens Cadillac, the founder of modern Detroit, was a benevolent and kindly philanthropist. To honor him, GM chose 'Cadillac' as the name of its brand. The logo is marked by a crown and shield: the crown and the seven pearls in the shield symbolize the nobility of the royal blood of the Cadillac family, and also shows the nobleness, luxury, style, and grace of the Cadillac car.

底特律城的创始人安东尼•门斯•凯迪拉克仗义行仁、扶危济困。为表示对凯氏的深切怀念和崇高敬意,通用选用了“凯迪拉克”作为其轿车车名。其标志由冠和盾组成:冠与盾上的7颗珍珠象征着凯迪拉克皇家贵族的尊贵血统,比喻凯车的高贵、豪华、气派、风度。

15. PORSCHE保时捷

The Porsche logo used the Stuttgart city emblem. The middle of the logo is a horse, symbolizing the valuable stallions bred in Stuttgart, while marked in the upper left and lower right corner is a pattern of staghorns which means that Stuttgart is a good place for hunting. At the top right and bottom left are yellow stripes on behalf of the ripe wheat, symbolizing a bumper grain harvest, black stripes for fertile land, and red, which symbolizes people's wisdom and love of nature. All these formed a beautiful pastoral landscape, which symbolize the glorious past and bright future of Porsche.

“保时捷”标志采用斯图加特市的盾形市徽。车标的中间是一匹骏马,代表斯图加特市盛产的一种名贵种马;在车标左上方和右下方是鹿角的图案,表示斯图加特曾是狩猎的好地方;在车标右上方和左下方的黄色条纹代表成熟了的麦子,喻示五谷丰登,黑色代表肥沃的土地,红色象征人们的智慧和对大自然的钟爱。这一切组成了一幅美丽的田园风景画,象征“保时捷”辉煌的过去和美好的未来。