2025年社零总额预计突破1000亿元！ 解放碑—朝天门世界知名商圈来了

刘丁睿 唐安冰

The Total Retail Sales of Consumer Goods Expected to Exceed RMB100 Billion in 2025！

World Well-Known Jiefangbei-Chaotianmen Commercial Area Is Coming

By Liu Dingrui/ The World and Chongqing    Photos by Tang Anbing/ The World and Chongqing

In October 2021， the CPC Central Committee and the State Council entrusted Chongqing with the important mission of “building a world-renowned commercial area” in the Planning Guideline for Building Chengdu-Chongqing Twin-Hub Mega-Region. The CPC Party Committees and Governments of Chongqing and Sichuan have clearly defined the important task of “building a world-renowned Jiefangbei-Chaotianmen commercial area” in the Action Plan for Chongqing and Chengdu as Two Hubs to Coordinate and Lead the Construction of Chengdu-Chongqing Twin-Hub Mega-Region， bringing a new round of major development opportunities for the Jiefangbei-Chaotianmen commercial area.

According to the World-Renowned Jiefangbei-Chaotianmen Commercial Area Construction Work Program issued by the Yuzhong District， with building a world well-known commercial area as its goal， the Jiefangbei-Chaotianmen Commercial Area will be built following six directions： optimizing the spatial layout， implementing major projects， creating consumption landmarks， cultivating cultural heritage， deepening international exchanges and improving comprehensive supporting facilities.

The Construction of Urban Space of “One Core Area， Two Riversides， Seven Streets and Ten Alleys”

The planning and construction of the world-famous Jiefangbei-Chaotianmen commercial area will follow the international standards and will be upgraded through brand gathering， consumption upgrading， environmental beautification and landmark establishment etc. By 2025， 500 internationally renowned brands will be gathered to achieve a total retail sales of social consumer goods exceeding RMB100 billion. Jiefangbei-Chaotianmen commercial area will be built into an headquarter economy leader， an international consumption destination， a place for experiencing Ba-Shu （Chongqing and Sichuan） culture and a place for international exchanges.

In terms of optimizing the spatial layout， Yuzhong District will fully integrate the resources of “multi-dimensional mountain city， light and shadow river city and charming mother city”， expand the current 1.2 square kilometers of Jiefangbei “National Demonstration Pedestrian Street” to 3 square kilometers of Jiefangbei-Chaotianmen commercial area， and construct the urban spatial pattern of “one core area， two riversides， seven streets and ten alleys”.

Seven historic areas and old blocks of mountain city （Shibati traditional area， Huguang Guild Hall historic and cultural blocks， Baixiang Street traditional area， Mountain City Alley traditional area， Datong Street traditional area， Luzu Temple traditional area and Daijia Alley old blocks） will also be built to look into the cultural features of Datong Street， Shibati and Huguang Guild Hall. The “Peninsula Culture and Tourism Corridor” will take in shape， showcasing the characteristics of the mother city of Chongqing. The Duyou Street， Tieban Alley， Jiuchikan， Kuaizi Street and other ten streets and alleys will also be upgraded.

Characteristic Consumption Scenes such as High-in-cloud Rooftops and Cliff Caves to be Promoted

With the further expansion of space， the Jiefangbei-Chaotianmen commercial area will also create a number of consumption landmarks. Through the construction of “Chongqing Crossroads Street” high-end consumer landmark and introducing high-quality brand resources and business operation teams at home and abroad， we will vigorously develop the first brand of the industry， first store in the region， first show of the brand， first releasing of new products and first exhibition of varied events， making Yuzhong the first stop for international resources entering Chongqing.

With the unique geographical and architectural advantages of mountains， rivers and landscape in Yuzhong Mother City， we would create characteristic and unique consumption scenes. 10 high-in-cloud rooftops such as Raffles Crystal Corridor， 10 back streets and alleys such as Luohan Temple Miao Street， 10 air defense caves such as Wudu Fengyun Theater， 10 cliff footpaths such as cliffside boxes， and 10 pleasant riverbanks such as Riverside Garden have been built to add new space for urban consumption.

In addition， we will enrich the “five night” namely night shopping， night entertainment， night sightseeing， night health preservation and night flavor， open 100 time-honored Chinese and Chongqing shops， and make “Chongqing Consumption” business cards more appealing.

Construction of Exhibition Halls Cluster such as Chongqing Shipping and Port-Opening Memory Museum

As the mother city of Chongqing， the Jiefangbei-Chaotianmen area has a profound historical background. Yuzhong District will activate and utilize more than 80 historical sites and buildings in the area， introduce cultural creativity， headquarter offices， leisure experience and other business functions， and build exhibition halls cluster such as Chongqing Museum of Shipping， Buildings， Names of Streets， Datong Street-Lower Urban Area Financial Museum and Port-Opening Memory Museum.

We will create multiple destinations such as Shibati （18 Stairs）， a high-quality cultural business card for “Old Chongqing， Authentic Mountain City， New Experience”， life of ordinary people in Luzu Temple， cultural residence in Mountain City Alley， sightseeing places along the cliff in Daijia Alley， places for experiencing Chinese culture and fashion trends in Huguang Guild Hall， and Baixiang Streets port-opening history， so as to make the above-mentioned “the film of old Chongqing and the guests room for new Chongqing”.

At the same time， five cultural sites including Kuixing Building， Guotai Art Center and Chongqing Art Museum have gathered cultural resources of seven municipal-level culture and art troupes to build the Chongqing Riverside Art Zone and create a large-scale high-level immersive performance of Chaotianmen “Gate Welcome Ceremony”.

In addition， we will further improve the comprehensive supporting facilities of the commercial area， build a 7-km Jiefangbei underground circuit road， organically connecting 26 commercial and office buildings and more than 20，000 underground parking spaces. We will build a smart， green and low-carbon commercial area to achieve full coverage of the “Double Gbps” 5G network. A number of vertical elevators， mountain city footpaths and air corridors will be built to build a characteristic pedestrian system for convenient access and pleasant experience.

2021年10月，党中央、国务院在《成渝地区双城经济圈建设规划纲要》中赋予了重庆“打造世界知名商圈”的重大使命，重庆、四川两省市党委、政府在《加强重庆成都双核联动引领带动成渝地区双城经济圈建设行动方案》中明确了“打造解放碑—朝天门世界知名商圈”的重要任务，为解放碑—朝天门商圈带来新一轮重大发展机遇。

按照渝中区出台的《解放碑—朝天门世界知名商圈建设工作方案》，未来将对标世界著名商业街，从优化空间布局、实施重大项目、打造消费地标、厚植人文底蕴、深化国际交往、完善综合配套六个方面来打造解放碑—朝天门世界知名商圈。

构建“一核两滨七街十巷”城市空间

解放碑—朝天门世界知名商圈在规划建设上，将对标世界著名商业街，通过品牌集聚、消费升级、环境美化、地标塑造等提升，到2025年，汇集国际知名品牌500个，实现社会消费品零售总额突破1000亿元，把解放碑—朝天门商圈建设成为总部经济引领地、国际消费目的地、巴蜀文化体验地、国际交往承载地。

在优化空间布局上，渝中区将充分集成“立体山城、光影江城、魅力母城”资源要素，以目前1.2平方公里的解放碑“全国示范步行街”为基础，扩容拓展至3平方公里的解放碑—朝天门商圈，并构建“一核两滨七街十巷”的城市空间格局。

同時打造七大历史风貌区、山城老街区（十八梯传统风貌区、湖广会馆历史文化街区、白象街传统风貌区、山城巷传统风貌区、打铜街传统风貌区、鲁祖庙传统风貌区、戴家巷老街区），挖掘打铜街、十八梯、湖广会馆等街区文化特质，形成代表重庆母城特色的“半岛文旅通廊”;美化督邮街、铁板巷、九尺坎、筷子街等十条后街支巷。

推出云端天台、临崖洞穴等特色消费场景

在空间进一步扩容拓展同时，解放碑—朝天门商圈还将塑造一批消费地标。通过建设“十字金街”高端消费地标，对接引进国内外优质品牌资源和商业运营团队，大力发展行业首牌、区域首店、品牌首秀、新品首发、活动首展，让渝中成为国际资源进入重庆的首站。

借助渝中母城独有的山水盆景地理优势和建筑优势，打造特色消费和独特的消费场景。推出来福士水晶连廊等10个云端天台，罗汉寺妙街等10条后街支巷，雾都风云剧场等10处防空洞穴，崖边的盒子等10条临崖步道，江岸聚会花园等10个惬意江岸，增添城市消费新空间。

此外，丰富夜购、夜玩、夜赏、夜养、夜味“五夜”产品，布局100家中华老字号、巴渝老商号，擦亮“重庆消费”名片。

建设重庆航运、开埠记忆馆等展馆群落

作为重庆母城，解放碑—朝天门片区历史底蕴尤为深厚。渝中区将活化利用片区80余处历史遗迹、优秀建筑，导入文化创意、总部办公、休闲体验等业态功能，建设重庆航运、筑城、地名博物馆，打铜街—下半城金融博物馆、开埠记忆馆等展览馆群落。

高品质打造十八梯“老重庆、真山城、新体验”文化名片、鲁祖庙市井文潮生活样本、山城巷人文旅居目的地、戴家巷临崖风貌观光地、湖广会馆国风国潮体验地、白象街开埠文化承载地，使其成为“老重庆的底片、新重庆的客厅”。

同时，联动辖区魁星楼、国泰艺术中心、重庆美术馆等五个文化载体，集聚七家市级文艺院团文化资源，建设重庆临江艺术区，高水准创作《朝天门“入城仪式”》大型沉浸式演出。

此外，进一步完善商圈综合配套，全面建成7公里解放碑地下环道，有机连通26栋商业商务楼宇、2万余个地下停车位。建设智慧、绿色、低碳商圈，实现“双千兆”5G网络全覆盖。新增一批垂直电梯、山城步道、空中连廊，建成快旅慢游的特色步行系统。