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Coex会展中心与合作伙伴联手打造混合虚拟会展活动

2020-07-14

出展世界 2020年6期
关键词:会展中心翡翠主办方

Coex會展中心与合作伙伴联手打造混合虚拟会展活动

11月12日,首尔最大、韩国最繁忙的会展场馆Coex会展中心宣布与知名增强现实(AR)服务商NexTech达成战略合作,联手在韩国和亚太地区打造混合虚拟会展活动。通过技术创新,Coex会展中心将有力地助力会展主办方共同打造令人难忘、独树一帜的会展体验。

每年,有超过200场展览和3000个会议及各类活动在Coex会展中心举办。对于此项全新展览合作,NexTech AR相关负责人表示,“依托我们独特的混合现实技术和稳定的产品品质,我们将帮助传统会展活动脱颖而出。”

Coex and NexTech AR Enter into a Strategic Partnership to Bring Hybrid Virtual Events

On 12 November, Coex, Seouls largest and Koreas busiest convention and exhibition center, announced its new strategic partnership with NexTech AR Solutions, a leading provider of virtual and augmented reality (AR) experience technologies and services for eCommerce, education, conferences and events, in Korea and the Asia Pacific region. Coex hosts over 200 exhibitions and 3,000 meetings & events at the Coex convention and exhibition center on an annual basis. Through the newly established partnership with NexTech, Coex will help event planners create unforgettable, one-of-a-kind events with exciting and interactives features.

翡翠展览探索新的业务增长模式

从2020年3月中旬截至11月初,美国知名会展主办方翡翠展览公司已经取消了94场展览会,而且尚未举办一场线下展会。在此过程中估计损失2.36亿美元。在今年第三季度,公司收入仅为850万元,比上一年同期下降88.8%,主要是由于展会取消造成。

翡翠展览临时总裁、首席执行官Brian Field表示,“当前我们一边逐步恢复线下会展活动,一边不断探索新的业务增长路径,其中主要是通过线上产品来连接老客户、开发新客户。虽然在这方面我们开始取得了不错的盈利率,但我们发现客户对于面对面会展活动的需求仍然是最大的。”

Rough waters for Emerald

Up to early November, Emerald has cancelled 94 events and has not staged an in-person event since the middle of March 2020. In total, these cancelled events accounted for approximately $236 million of 2019 revenues. For the third quarter of 2020, Emerald reported revenues of $8.5 million compared with revenues of $75.6 million for the third quarter of 2019, a decrease of $67.1 million, or 88.8%. Brian Field, Emeralds interim president and chief executive officer, said, "As we work towards a return to live events, we continue to implement our growth strategies. Our team is focused on using this time to launch new digital product offerings and revenue models designed to complement our live events."

美国糖果和零食博览会迁址印第安纳波利斯

11月5日,美国糖果协会宣布了2021年糖果和零食博览会的日期和地点。该展会计划于2021年6月22-25日在印第安纳州印第安纳波利斯的印第安纳会议中心举行,这意味着该展第一次在芝加哥以外的地方举行。一些原本计划在2020年展会上亮相的展会配套活动将在本次展会举办,其中包括创新产品奖招待会和服务供应商展示会。

美国糖果协会总裁兼首席执行官John Downs表示:“在与糖果和零食行业的相关人士进行了大量磋商后,我们看到了糖果业界对面对面会展活动的大力支持。我们希望在兼顾与会者安全的同时,也实现他们与面对面开展业务交流的愿望,为企业呈现一场超出预期的行业盛会。”

Sweets & Snacks Expo moves to Indianapolis

The National Confectioners Association has announced the date and location of the Sweets & Snacks Expo in 2021. It is scheduled to take place from June 22 to 25, 2021 at the Indiana Convention Center in Indianapolis, Ind. This marks the first event taking place outside Chicago in the shows history. Some features originally scheduled to debut at the 2020 show that had to be cancelled are planned to be unveiled in Indianapolis, including the Most Innovative New Product Awards Reception and the Supplier Showcase.

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