CFO说

Specialized Bicycle Components CFO, Nik Rupp

Rupp is overseeing the creation of a dedicated data team that will be looking not just at financial data, but point-of-sale data, data from website visits, retailer inventory data, and other information. “What I’m trying to put in place is not just a tier of folks embedded within financial planning to do additional reporting on what’s going on with e-commerce,” says Rupp. “I’m building a separate structure that sits outside financial planning, so as to drive a culture of data and an understanding of that throughout the organization.”That, he says, is “Financial planning looks at certain fixed elements and by its nature doesn’t think bigger about all that can really be done with data.”

自2016年加入美国顶级自行车品牌Specialized并担任CFO开始，Nik Rupp一直至于推动“数据文化”的建立。2018年的战略计划主要侧重于利用数据构建稳健的电子商务运作。同时，Rupp正在监督创建专门的数据团队，该团队不仅关注财务数据，还包括销售数据、网站访问数据、零售商库存数据和其他信息。“我要做的不仅仅是在财务计划中嵌入一部分人做更多关于电子商务的报道。”Rupp说，“我要构建的是一个独立的结构，来推动数据文化的建立和对整个组织的理解，它不在财务规划之内。因为财务规划着眼于某些固定的因素，其本质并没有考虑到所有可以用数据开展的事情。”

Chemours CFO，Mark Newman

For Chemours CFO Mark Newman, the priorities in 2018 will be dialing up the company’s performance.Part of that will be driving individual accountability, a keystone of the company’s transformation. “We have moved [on] from an organization that wants to get every fact and figure before making a decision,”Newman says. “We want not only crisp execution but also timely decision-making. There has been a huge emphasis on the need for speed.”

对化工巨头Chemours的CFO Mark Newman来说，2018年的首要任务是提高公司的业绩。其中一部分措施是推动个人问责制，并以此作为公司转型的基石。“我们已经不需要在得到所有事实和数据之后才做出决定，我们需要的不仅是清晰的执行，还有及时的决策。就目前来说，速度才是最重要的。”

Zillow Group CFO，Kathleen Philips

In her quest to widen Zillow’s 2018 margins, Philips will also be looking at R&D investments aimed at luring traffic to the company’s web and mobile platforms. Another major potential outlay on the CFO’s mind is sales force growth. “During 2017, we were a little conservative with the expansion of our sales force, so as we move into 2018 we’re evaluating [spending more on it],” Philips says. But a CFO’s focus can’t only be on spending. True to form, the finance chief points out that, along with mulling future outlays, she and her colleagues will “think about how we’re going to pay for all of that.”

美国最大的房地产网站Zillow CFO Kathleen Philips将主要关注提高公司2018年的盈利水平。为了扩大Zillow在2018年的利润率，Philips考虑增加研发投资，吸引流量到公司的网络和移动平台。另一项潜在的重要支出是销售队伍的扩大。“2017年，在销售队伍的扩大方面我们有点保守，所以在进入2018年的时候，我们正在评估在这方面增加更多的支出。”但CFO要关注的重点不能只是支出，Philips和她的同事们还要一如既往地思考“如何来支付这些费用。”