BOOKS

BOOKS

The core contents of the book come from a good deal of real experience of the author and his team during the eco-development of WeChat. It reveals the current situation of WeChat offlcial accounts, as a kind of new media species, in aspect of its form, contents, connection, advertising, electronic business, investment, people working in it and so on, it can be regarded as the most overall and deepest concluding publication this fleld.

THE THOUGHTS OF WECHAT OFFICIAL ACCOUNT

《公众号思维》

该书是作者及其团队在微信生态发展过程中大量实战经验汇聚出来的精华，从形态、内容、连接、广告、电商、投资、人物等多角度、全方位揭秘微信公众号媒体这一全新的媒体物种,是对微信公众号领域最全面、深刻的概括和梳理。

The book is one of best works of academic value about history of Chinese political thought. The author believes that a special nation needs to be regulated by a universal value. Thus, he puts forward an important concept “Neo-Globalism”, which is a double-conquer over nationalism and traditional globalism.

FAMILY, COUNTRY AND THE WORLD

《家国天下》

本书是最具学术价值的中国政治思想史研究类著作之一。作者认为特殊的民族认同需要用普适价值来调节，由此提出了“新天下主义”的重要概念，这是对民族国家和传统天下主义的双重超克。

About personal thoughts on making of daily bentos, the book includes the life style ideas and wisdom of bento making from 20 bento lovers. 100 of tips, 40 inspirations for cooking, 9 guides of bento box choosing, the history of bento and the cultural analyses about bento…… All questions about bento can be answered with this book.

THE BENTO INSPIRATIONS

《食帖15：便当灵感集》

本书关于每日便当制作心得，汇聚20位了便当爱好者便当制作过程中的生活情趣和智慧结晶。100条制作贴士、40道便当料理灵感、九大类便当盒挑选指南、便当历史与文化深度解析，一切有关便当的疑问，都能在本书中得到解答。