The application of digital art in the exhibition design under the background of big data Era

王玫潇

【Abstract】：Based on the development of a large number of digital display design and summarized analysis， introduces the digital display design history， find out the law of its development， analyzes the features of the design of digital display. The application of virtual reality technology in modern display design is introduced in this paper. In the future， we look forward to the development prospect of digital display design， and put forward some positive suggestions for the development of digital display design in our country.

【Key word】：digital art; exhibition design; virtual reality technology; innovation

First of all， the development of modern exhibition art

Modern exhibition art is the process of planning， designing， designing and implementing the system with the traditional or modern media for the design of science and technology and art. With the continuous development of society， the modern display of art in the economic and cultural status is also becoming more and more important. In modern art， no longer simply rely on panels or showcase this purely static display， but the use of multimedia technology in great quantities， showing a dynamic and interactive display. Viewers can not only multi dimension to watch the exhibits， but also can operate on the exhibits， and exhibits interactive， so that the audience more directly understand the features and features of the product. In recent years， the rise of digital technology， so that the modern exhibition art has a new creative technique， digital technology brings new interactive experience will be a new development trend of modern art.

secondly， the application of virtual reality technology in modern display art

The virtual reality technology matures the modern art exhibition will find new breakthrough in gradually in the show by interactivity and immersion， bring the conception of virtual reality technology has injected fresh blood to the modern art exhibition.

（a） product display

In modern art， virtual reality technology was first applied to products. In the information age today， the sales and service of commercial products are gradually moving towards digital， digital media， efficient and economical information dissemination characteristics， improve the competitiveness of products. For example， Shanghai Automotive Industry Corporation's Roewe brand， in its official website on the use of virtual reality technology to display the Roewe car. Through the display interface， the user can drag the mouse at any angle to watch the vehicle shape， also can enter inside the car interior in this way， more realistic than the traditional picture of the way， but also enhance the product display effect.

（b） Architectural Exhibition

The traditional architectural exhibition， such as the field of commercial real estate exhibition and display the cultural field of historical buildings tend to model scale to show the way， this way， although it can display multi angle building， but because of the scaling model， the observer can not really feel the building size more， can not feel the feeling after building into reality. At present， some famous cultural attractions， such as the Imperial Palace， Dunhuang， Ming Xiaoling Mausoleum and so on have done such a virtual reality system.

（c） environmental simulation

Virtual reality technology not only can simulate the specific objects， but also can make multi dimension virtual simulation on the environment， which can realize the visual， auditory， tactile and other visual simulation. For example， through 3D glasses， 3D helmet， multi-channel projection to realize multi angle three-dimensional visual simulation through a full range of head recording technology to show more realistic 3D sound; data glove can be achieved through telekinesis. This kind of virtual reality technology has been applied in many exhibition halls.

once more， virtual reality technology in the modern display art in the artistic performance

The art of virtual reality technology is first found in the virtual nature of digital images， and non physical. As the digital image is a real image of non physical， it is not an objective existence， it is not a matter of the performance of the imagination of the reality， but a truly belong to the electronic visual texture of the image. But at the same time， the digital imaging and in the simulation of the real physical environment， even beyond the reality of the construction of the new environment and new material， this is also true fantasy， reality and virtual entanglement often lead people unlimited thinking， this is from the reality， but beyond the reality of the performance itself has become a kind of art.

finally， Prospects for the development of virtual reality of modern exhibition art

he virtual reality technology for the current development of science and technology is a relatively new technology， belongs to a branch of the digital technology， and the application of this technology in the modern art exhibition has just started， has shown its obvious advantages and charm. What it brings is not only a revolution in the visual effect of art， but also a new interactive experience.

Thus， the virtual reality of modern art exhibition as a new combination of technology and art， have any previous era have incomparable creativity， imagination and personally on the scene， more reasonable coordination interaction relationship between human and human， has opened up a new development direction in the field of modern display art， its immersion， interaction and imagination also features to display art brings new creative style and artistic language. Today， we need not only artists can master digital technology to design all kinds of graphics software， but also the need to respect the rules of artistic creation， seriously study the traditional art language cultural connotation， improve the ability of digital art and artistic accomplishment， to fully experience the traditional Chinese art of "glow"， thus creating better digital art works.