“你好！重庆” 2024首个台湾旅行商考察团访渝

“Nihao！ Chongqing”

Taiwans Inaugural 2024 Travel Business Delegation Visiting Chongqing

By Yang Yan/The World and Chongqing

Accelerating the recovery of inbound tourism in Chongqing is a key task for tourism development in 2024， as it plays a significant role in building the city into a world-renowned tourist destination and an international consumption city. From February 25 to March 1， Taiwans inaugural travel business delegation to the Chinese mainland for 2024 visited Chongqing， including nearly 50 travel agencies with 66 representatives from Taiwan， China. They made field visits to Dazu， Wulong， Youyang， Nanchuan， and the Chongqing city proper， and engaged in business discussions and networking with representatives from around 60 Chongqing tourism companies.

Chongqings Unique Tourism Resources Surprising the Delegation

During the visit， the delegation members were surprised by Chongqings stunning natural landscapes and rich folk cultures： They immersed themselves in the exquisite artistry and broad cultural legacies of the World Cultural Heritage， Dazu Rock Carvings. They climbed the Wulong Fairy Mountain， which was covered with snow and looked like a fairy tale world. They enjoyed the paradise-like scenery of Youyang Taohuayuan and the unique long table feast in Gongtan Ancient Town. They went to Jinfo Mountain in Nanchuan which boasted both beautiful natural scenery and profound culture.

“This field visit provided me with a chance to experience a different side of Chongqing！” “Im eagerly looking forward to recommending Chongqing to more friends and clients”... Taiwan travel businesses remarked that Chongqing was rich in unique tourism resources and they would explore new tourism routes and continue to promote Chongqings tourism resources after returning to Taiwan so that more Taiwan tourists can appreciate the charm of the citys beautiful scenery.

The Window for International Exchanges of Chongqing Culture & Tourism has made careful preparations for nearly three months to ensure the success of this trip.

Over 100 Chongqing and Taiwan Tourism Companies Engaging in One-to-One Business Discussions

The “Nihao！ Chongqing” Taiwan Travel Business Roadshow and B2B Meeting took place on March 1 at the Window of International Exchanges of Chongqing Culture & Tourism. A total of 66 representatives from Taiwan travel businesses and nearly 60 representatives from local Chongqing tourism companies gathered together for “one-to-one” business discussions. This event built a platform for exchanges and transactions to take the initiative to serve the market entities of inbound tourism， supporting Chongqing in the development and expansion of the inbound tourism market.

The meeting covered many sessions such as the promotion of Chongqings cultural tourism resources， the release of incentive policies on inbound tourism marketing， explanations of relevant policies for Taiwan tourists entering Chongqing， and a B2B session between Chongqing and Taiwan tourism companies. It deepened Taiwan travel businesses understanding of Chongqings culture and tourism， strengthening the ties between Taiwan and Chongqing and boosting the confidence in tourism market cooperation.

Xiao Boren， Chairman of the Taiwan Travel Business Association， stated that Chongqing boasted rich and unique culture and tourism resources， which made tourists surprised and impressed. He considered this event as a bridge for tourism sector cooperation and development between Chongqing and Taiwan. According to the Chairman， the next steps would be focused on promoting Chongqings tourism offerings in Taiwan to attract more Taiwan tourists to the city.

Wang Yi， the representative of Chongqing Yangtze Gold Cruises Co. Ltd.， said that the event with a prominent theme achieved great success， providing an excellent platform for companies to expand into the inbound tourism market. Thus， he hoped for more opportunities to participate in such high-quality exchange activities in the future.

The journalist was informed that a total of nine batches of travel businesses with 300 people from Taiwan， China and countries like Singapore， Viet Nam， and Thailand have made field visits to Chongqing since the Chongqing International Travel Business Conference held in November last year. This has laid a good foundation for the recovery in inbound tourism this year. The “Nihao！ Chongqing” event for field visits of travel agencies has been highly recognized by the participants for its high quality.

In the next step， the Window for International Exchanges of Chongqing Culture & Tourism （WICT） will be positioned as a “municipal-level international platform for exchange and cooperation in cultural tourism.” It will be committed to facilitating the development of inbound tourism， improving the international development of cultural tourism in districts and counties， and continuously enhancing the international visibility， reputation and influence of Chongqing cultural tourism.

Supported and guided by the Chongqing Municipal Commission of Culture and Tourism Development， this event was strongly supported by the Exit-Entry Administration Division of Chongqing Public Security Bureau， Chongqing Cross-Strait Exchange Association， Chongqing International Cultural Exchange Center， and Chongqing Culture and Tourism Association.

Photo/Window of International Exchanges of Chongqing Culture & Tourism

文/本刊记者 杨艳

加快重庆入境旅游繁荣复苏，有力助推世界知名旅游目的地和国际消费中心城市建设，是重庆2024年旅游工作的重点任务。2月25日至3月1日，2024首个台湾旅行商考察团走进重庆，来自中国台湾近50家旅行社、66位旅行商代表先后在中心城区以及大足、武隆、酉阳、南川等地考察踩线，并与近60家重庆旅游企业代表进行洽談对接。

重庆独特旅游资源令考察团惊喜连连

在考察中，他们沉浸式体验“世界文化遗产”大足石刻精湛的艺术造诣和博大的文化内涵；登上银装素裹、宛如童话世界的武隆仙女山；领略世外桃源般的酉阳桃花源风情和龚滩古镇别开生面的长桌宴；打卡绝美自然风光与深厚文化交相辉映的南川金佛山……重庆优美的自然风光与浓厚的民俗文化令考察团成员惊喜连连。

“这次考察让我体验到不一样的重庆！”“迫不及待地想将重庆推荐给更多的朋友和客人”……台湾旅行商纷纷表示，重庆旅游资源丰富独特，回台后将创新制定重庆旅游线路，持续推介重庆旅游资源，让更多台湾游客领略山水之城、美丽之地的魅力。

据悉，为促成2024首个台湾旅行商考察团高质量落地成行，重庆国际之窗文旅有限公司进行了近3个月的悉心筹备。

渝台百余家旅游企业“一对一”商务洽谈

3月1日，“你好！重庆”台湾旅行商路演洽谈会在重庆国际文旅之窗举行。来自台湾的66位旅行商代表与重庆近60位本地旅游企业代表共聚一堂，开展了“一对一”商务洽谈，搭建了靠前服务入境旅游市场主体的交流、交易对接平台，助推重庆发展壮大入境游市场。

洽谈会设置了重庆文化旅游资源推介、入境游营销奖励政策发布、台湾旅客入境旅游的相关政策宣讲、两地旅游企业交流洽谈等环节，进一步增进了台湾旅行商对重庆的了解，加深了渝台两地友谊和旅游市场合作信心。

台湾旅行商业同业公会总会理事长萧博仁表示，重庆丰富独特的文旅资源让人充满惊喜、印象深刻，本次活动为渝台两地旅游业合作与发展搭建了交流的桥梁，下一步将着力加强重庆旅游产品在台湾市场的宣传推广，让更多台湾旅客了解重庆、来到重庆、爱上重庆。

重庆长江黄金游轮有限公司参会代表王一表示，本次活动主题突出、精准有效，为企业拓展入境旅游市场搭建了很好的平台，希望未来能有更多机会参与这样高质量的交流活动。

记者了解到，自去年11月重庆国际旅行商大会举办以来，已相继有新加坡、越南、泰国等国家，以及中国台湾地区等多地旅行商共9批次、300人次赴渝踩线考察，为今年入境游复苏回暖奠定了良好基础。

“你好！重庆”旅行商考察行系列活动的高质量举办获得参与各方的高度认可。下一步，重庆国际文旅之窗将立足“市级国际文旅交流合作平台”定位，持续助力入境旅游发展，服务区县文旅国际化，不断提升重庆文旅国际知名度、美誉度和影响力。

本次活动由重庆市文化旅游委支持指导，并得到重庆市公安局出入境管理局、重庆市海峡两岸交流促进会、重庆国际文化交流中心、重庆市文化和旅游协会大力支持。

图/重庆国际文旅之窗提供