Colours

谢建民 马虹霞

If you look at the logos of the top supermarkets in the United States， they all have one thing in common： red. Red is the most common colour in supermarket brands and logos. But why is red best？

Colour psychologists（心理学家） report that the colour red increases a person’s appetite. You may not be aware of being hungry， but red does stimulate appetite. Experts say this is because many nutritious（有營养的） fruits and vegetables are red. If supermarket shoppers see red and feel hungry while they shop， they will buy more. So advertisers understand that red is good for business. According to studies， red also quickly attracts a person’s attention. In addition， it makes a person excited and increases the heart rate. Using red helps supermarkets communicate that they are energetic， positive places to shop. For these reasons， red is a perfect colour for a supermarket brand. It is a subtle but legal（合法的） method for influencing customers.

A recent trend， however， has resulted in a new colour for supermarket logos and brands.With the increasing demand for organic（有机的） foods， new natural foods supermarkets have become popular. They sell natural ingredients and healthy food products. These supermarkets are using green in their logos， not red. This is because the colour green reminds people of nature， a clean environment， and healthy foods. Natural food supermarkets make sure that customers are aware of how healthy their products are. By choosing green for the logo， the company creates a specific image and identity.

What can we infer from the passage？

A.Using red in logos to influence customs is against the law.

B.Red is better than green to be used in logos in all supermarkets.

C.Supermarkets that sell natural food often choose red for their logos.

D.The use of colour can make a difference in supermarket marketing.

色彩犹如一面镜子，可以折射出你的心情。学校英语俱乐部正在开展色彩心理学的专题研究。假设你是李华，最近因学业压力、健康问题等，情绪比较低落，但是你成功地运用了色彩心理学进行自我调节。请你写一篇英文发言稿，和俱乐部成员分享。

Bule and white are calm colours. They bring peace to our mind and body. You can go out to see the blue sky and white clouds when you feel nervous.

Red is the colour of heat. It represents power and strong feelings. When you see red pictures， you will feel cheerful.They make me have enough confidence to face all the problems.

Green can give you energy. We can take a walk in the park to see the green trees and grass. Green is colour on nature and makes me comfortable.

Colours is a useful tool to improve our moods. If we use it wisely， our life will be better.

文章的体裁是发言稿，要加上恰当的称呼。

文章主体部分人称混乱，要以第一人称讲述自己的问题。建议先讲述问题，再呈现相关色彩的解决方案。

段落和各句之间缺少逻辑性、连贯性。

结尾没有总结性的过渡语；Colours为复数，后面的动词和代词要和主语保持一致。

发言稿要加上结束语。

Dear members of the English club：

Hi， everybody！ I’m Li Hua. Today I would like to talk about how colours help to cheer me up.

Recently， I’ve been under a lot of stress at schoolwork. Whenever I think of the coming exam， I often feel nervous. Then I will go out to see the blue sky because blue is a calm colour and it can bring peace to our mind and body.

Sometimes， health problems make me sad. However， I have discovered that the colour red can cheer me up. When I see red pictures， I often feel cheerful. They make me have enough confidence to face all the problems.

Moreover， when I feel tired or weak， I will take a walk in the park to see the green trees because green is the colour of nature and it can give me energy.

All in all， colours are useful tools to improve our moods. If we use them wisely， we can greatly improve our life.

Thanks for listening.

這是一篇发言稿，小作者加上了恰当的称呼和结束语，使得文章结构清晰，内容完整，条理清楚。每一段讲述一个困难及运用颜色对症解决的办法，把书本知识运用到实际生活中来解决实际问题，体现了小作者问题解决的能力。段落和各句之间因连接词的恰当使用显得更加连贯、有逻辑。句式结构以简单句为主，也使用了并列句和复合句，如：If we use them wisely， we can greatly improve our life；Whenever I think of the coming exam， I often feel nervous等。