斯普林格集团新园区德国柏林

业主单位：斯普林格集团

项目状况：2014 年设计，2019 年竣工

主管合伙人：雷姆·库哈斯,克里斯·范杜恩

项目副主管：Katrin Betschinger

电气工程：ZWP Ingenieur-AG

立面设计：Emmer Pfenninger Partner AG

景观设计：Inside Outside

结构工程：英国奥雅纳工程顾问公司

照明设计：les éclaireurs

总承包商：Ed.Züblin AG

总面积：57 828 平方米（地上），14 731 平方米（地下）

摄影：Laurian Ghinitoiu

Client:Axel Springer

Status:Design 2014/Completion 2019

OMA Partners in charge:Rem Koolhaas,Chris van Duijn

OMA Associate in charge:Katrin Betschinger

MEP engineer:ZWP Ingenieur-AG

Façade:Emmer Pfenninger Partner AG

Landscape:Inside Outside

Structural Engineering:Arup London

Lighting:les éclaireurs

Main contractor:Ed.Züblin AG

Gross area：57 828 m2(above ground)；14 731 m2(below ground)

Photography:Laurian Ghinitoiu,Courtesy OMA

斯普林格项目开启了从纸媒到数字媒体的变迁。位于柏林园区的“新建筑”不仅是变迁过程中的象征和方法，更是吸引德国“数字媒界”精英的知名建筑物。其中庭沿着对角线将建筑一分为二，并通向斯普林格集团总部。设计的精髓在于一系列的露台地板，它们聚成山谷，在建筑中心创造出非正式的平台，在这里可以向公司其他部分播报员工的想法。

纸媒的优点是廉价、有形且容易体现集体努力的成果，这是至今为止数字媒体无法取代的。这座建筑里的办公大楼与报纸相似，可以从完全不同的信息来源中选择并形成复杂的集合体。

建筑师本身可以体会到独特的优势，那就是速度、精度、定性，但我们也承担了一个严重的后果，那就是员工只注重与电脑的关系，使他们变得内向，难以融入集体。

传统编辑室里充斥着烟火气息和记者打字的声音，每一个员工都意识到同事的努力和进步，以及他们的共同目标：就是在截止日期内同时发布一份期刊。而在数媒办公室里，员工专注于屏幕，降低了其他感官的注意力，进而削弱了真正创新所需要的集体智慧。

因此，我们设计了一座可以大量播报个人工作的大楼，以便实现信息共享和分析。新的办公区增添了通向现有斯普林格建筑群的中庭，成为斯普林格新园区中心。

该设计围绕一系列露台地板展开，它们共同形成了数字山谷。每层楼由传统办公空间以及裸露在外的平台组成。建筑师将山谷沿着建筑一半处形成镜像，创造出立体的树冠空间。

露台相互联系之处形成公共共有空间，为封闭的正式办公空间提供了另外一种选择，使办公空间的容量得到了前所未有的拓展，最终成为了一座可以容纳数字媒体未来所有议题的建筑。

公众可以在三个楼层全面体验这座建筑，分别是一楼大厅、会见桥和顶层酒吧。会见桥是一处观景平台，来访者可以在这里见证公司的日常运作和发展。一楼包括工作室、活动和展览空间以及食堂和餐厅。

该项目建于西莫大街的斯普林格现有总部对面，这条大街曾经将东西柏林分开，是柏林最重要的地点之一。

Axel Springer has launched a move from print to digital media.Its new building on the campus in Berlin acts both as a symbol and a tool in this transition -a building to lure the elite of (Germany’s) digital Bohemia.Bisected by a diagonal atrium that opens up to the existing Axel Springer buildings,the essence of the design is a series of terraced floors that together form a ‘valley’ that creates an informal stage at the centre -a place to broadcast ideas to other parts of the company.

The genius of print is that it is a cheap,physical,hyper-accessible embodiment of a complex collective effort,for which so far the digital has been unable to find an equivalent.Architectural offices are similar to newspapers in that they produce complex assemblies and selections from radically different sources of information.

As architects,we have experienced the advantages:speed,precision,smoothness.But we have also suffered one crucial consequence:the relationship between the worker and his computer,which isolates him in a bubble of introverted performance,inaccessible to collective overview.

In the classical newsroom,dominated by smoking,typing journalists,each inhabitant was aware of the labour and progress of his colleagues and of the collective aim:a single issue,with the deadline as a simultaneous release.In the digital office,staring intently at a screen dampens all other forms of attention and therefore undermines the collective intelligence necessary for true innovation.

We therefore have designed a building that lavishly broadcasts the work of individuals for shared analysis.The new office block is injected with a central atrium that opens up to the existing Axel Springer buildings -a new centre of the Axel Springer campus.

The design was developed around a series of terraced floors that together form a digital valley.Each floor contains a covered part as a traditional work environment,which is then uncovered on the terraces.Halfway through the building,the valley is mirrored to generate a three dimensional canopy.

The common space formed by the interconnected terraces offers an alternative to the formal office space in the solid part of the building,allowing for an unprecedented expansion of the vocabulary of workspaces:a building that can absorb all the question marks of the digital future.

The public can experience the building on three levels -ground floor lobby,meeting bridge,and roof-top bar.The meeting bridge is a viewing platform from which the visitors can witness the daily functioning of the company and how it evolves.The ground floor contains studios,event and exhibition spaces,canteens and restaurants.

The building is situated opposite the existing Axel Springer headquarters on Zimmerstrasse,a street which previously separated East and West Berlin,at one of the city’s most significant locations.

总平面图 Site plan

桥轴线测定 Axonometry bridge

概念模型 Concept model