会议举办场地“非标准化”为何盛行？

傳统标准化场地，一直以来都在为参会者提供稳定的展示环境和综合服务体验方面具有价值。混合会议大行其道的同时，人们对于线上会议、直播会议、短途会议、小型会议的需求更加常见，常规“活动场地”的定义正在动摇。2022年3月11日广州美博会为了配合政府疫情防控需要，对广交会展馆采取“临时封闭，不进不出”的管控措施。一时间会议、会展行业不免叹息，同时也引发思考：疫情下租用酒店、会展中心等地不确定因素众多，会议相当一部分活动是否可以尝试非标准化场地？商务club、酒店私人会议室、邮轮、咖啡馆、音乐厅等特色场地本身自带流量，也逐渐开始为会议活动加持。

举办、承接会议活动方，对场地的选择和以往相比，有了哪些新的需求和标准？疫情反复致使会议举办不确定因素增多，会议选址“非标场地”有哪些优势？“非标场地”在举行会议期间的管理和服务有何特色？对控制会议成本、提升会议效果方面有何影响？本期我们邀请到MICE届相关人士为我们分享大行其道的场地“非标准化”的市场因素和必然趋势。

Why are the Non-standard Conference Venues Popular？

The traditionally standard venue has been enjoying the value in providing the participants with the stable showcase environment and integrated services. The demand from people for the online meeting， live-streamed conference， short meeting and mini meetings is much more commonly-seen while the hybrid is popular， and the definition of regular Event Place is swaying. To meet the needs of government’s epidemic prevention and control in China（Guangzhou） International Beauty Expo on 3 March， 2022， and control measures of Temporary Close， and No Exit or Entry was adopted for the venue. The sigh was made for the meeting， and convention and exhibition industry within a short period， meanwhile， the thinking also raised that many uncertain factors to rent hotels and convention centers etc under the pandemic， if non-standard venue can be tried for quite parts of events of conventions？ The featured place like the business club， private hotel meeting room， cruise， coffee shop and concert hall etc is with the flow itself， also starting to empower the meetings and events gradually.

Which new demands and standards have taken place in choosing the place from the side of holding and undertaking the event compared with the previous？ Which advantages of non-standard venue are selected for the place of conferences as uncertain factors for convening the meeting are increasing from the volatile pandemic？ And which features are manifested in managements and services of Non-standard Venue during meetings？ Any effects on the aspects of controlling the cost and improving the effect of meetings？ On this edition， we have invited those from the MICE industry to share with us the popular Non-standardized market factors and inevitable trends of the venues.