携手宁波发展

“又是一年博览会，这次只能麻烦代理商作为全权代表去宁波啦！”伊万 · 奥西斯是拉脱维亚里加油漆涂料工厂总裁，他的中国生意基本是“携手宁波”发展起来的。

那是2019年5月20日，中国（宁波）—拉脱维亚跨境电子商务港湾在里加港正式启动。伊万的瑞客牌油漆获选首航产品发往宁波。

“其实在此之前，瑞客油漆凭借过硬的品质，已经获选北京大兴机场航站楼的指定用漆，在业界也算小有名气。”中国总代理、瑞客矿物涂料（北京）有限公司史文杰坦言，受限于经费等原因，厂方并未多作宣传，当时拉脱维亚官方对此都一无所知。对广大中国消费者而言，它更属“小众”，藏于深闺、隐于幕后。

这是拉脱维亚瑞客油漆与宁波的首次“同框”，也是瑞客油漆全面打开中国市场的重大转折。

自此，一切像是按下了“快进键”。

2019年6月，瑞客矿物漆赴宁波参加首届中国—中东欧国家博览会。官方为其“大兴机场指定用漆”背书，来自近60个国家和地区的2.5万名境内外客商与其“打了个照面”;

2019年9月，大兴机场正式投入运营，瑞客矿物漆的喷涂面积超过10万平方米，其中1425桶油漆发自宁波;

2019年11月，第二届进博会上，拉脱维亚首度设立国家馆，瑞客矿物漆获邀参展;

2020年2月，瑞客矿物漆入选商务部“一带一路”特色产品推荐品牌……

“如果说，入选大兴机场用漆是瑞客自身质量使然，那么，与宁波相遇，就是全面打通了入华的‘特快专线！”至今回想，史文杰仍激动不已。

去年6月8日，当瑞客矿物漆再度回到宁波，宁波在全国首创的中东欧商品云上展上，将拉脱维亚驻华大使马尼卡、商务参赞英格及中国总代理史文杰请入直播间，进行带货首秀，活动吸引了数百万网友在线观看。瑞客矿物漆成为拉脱维亚“国家名片”，进一步打开了其云上拓市的想象空间。

势如破竹！此后，更多的荣誉加诸一身。

今年2月，中国—中东欧国家领导人峰会公布成果清单，入选的53项国家级商业合作文件中，瑞客油漆独占3项，分别是《苏州金螳螂建筑装饰股份公司、拉脱维亚里加油漆涂料工厂及瑞客矿物涂料（北京）有限公司战略合作框架协议》《中国—中东欧（沧州）中小企业合作区与拉脱维亚里加油漆涂料工厂以及瑞客矿物涂料（北京）有限公司开展战略合作备忘录》《哈尔滨市人民政府、拉脱维亚里加油漆涂料工厂关于引入拉脱维亚瑞客环保矿物漆参与哈尔滨市老旧小区改造的战略合作协议》。

单一产品获得3项成果，在清单中首屈一指。

如今，又是一年仲夏之约。回到“梦开始的地方”，史文杰信心满怀：“目前我们在福建、广东、江苏已经有一定的运营基础，下一步要将宁波作为整个南方市场的核心运营區域，从宁波向南辐射。本次中东欧盛会，还有重要嘉宾亲临我们展台，希望借助宁波平台，更好地拓展中国市场和提高我们的服务水平！”

Development together with Ningbo

“Another edition of the China-CEEC Expo in Ningbo， but this time we had to ask our agents to participate as our representatives！” said Ivars Osis， president of Riga Varnish and Paint Factory. In the past few years， his business has gradually developed “together with Ningbo”.

Indeed， when the China （Ningbo）-Latvia Cross-border E-commerce Hub was officially on May 20， 2019 in Riga， Rilak， the paint that Osiss factory produces， was among the first batch of products flown to Ningbo.

“In fact， before that， Rilak had already made its name in in paint industry in China， having been selected as one of the official paints for the construction of the Daxing International Airport，” said Shi Wenjie， Rilaks general agent in China. However， due to a lack of funding， there wasnt much publicity about the selection from Riga Varnish and Paint Factory， and even the Latvian authorities knew nothing about it at the time. For Chinese consumers， the paint is more of a niche product.

“While Rilaks high quality has made itself the official paint for Daxing International Airport，” Shi recalled excitedly， “the encounter with Ningbo has surely propelled it onto the ‘fast lane of development in the Chinese market.”

In June 2019， Rilak was taken to Ningbo for the first China-CEEC Expo， during which it was officially endorsed the “designated paint for Daxing International Airport”. Over 25，000 businessmen from nearly 60 countries and regions came to know it.

In September 2019， Daxing International Airport was officially put into operation. The area that is covered with Rilak paint exceeded 100，000 square meters， of which 1，425 barrels paint came from Ningbo.

In November 2019， Latvia set up a national pavilion for the first time in the second China International Import Expo （CIIE）， and Rilak among those products invited for exhibition.

In February 2020， Rilak was selected as the recommended brand of “Belt and Road” featured products by Chinas Ministry of Commerce.

On June 8， during the CEEC Products Online Fair， Maija Manika， the Latvian ambassador to China， did a live stream selling session for Rilak， attracting millions of viewers and making Rilak a national brand of Latvia.

More recently in February 2021， Rilak signed three national cooperation agreements with Chinese clients following the China-CEEC Summit. “Next， we will take Ningbo as the core operation area of the whole southern market and radiate southward to Fujian and Guangdong provinces，” Shi the general agent was full of confidence. “We hope to further leverage the China-CEEC Expo o better expand the Chinese market and improve our service.”