“新人”很智慧

斯洛伐克共和國，西北临捷克，北临波兰，东临乌克兰，南临匈牙利，西南临奥地利，是位于中欧的一个内陆国家，今年是第一次组团参展。

“作为中国—中东欧博览会的‘新人，我们的展品虽然‘看不见、摸不着，但我们相信一定会给客商留下非常深刻的印象。”斯洛伐克移动医疗媒体公司首席执行官Marian Zelina的开场白底气十足。

与上届相比，本届博览会规格更高、规模更大、涉及面更广。尤其值得一提的是，展会新设服务贸易展区，展示来自中东欧的“智慧”服务，或者说是多媒体解决方案。

Marian说，作为一家拥有自主科研与医疗技术的团队，他们的工作是利用最前沿的多媒体方案，为医药和生物技术产业提供专业的医疗营销和教育服务，尤其是专注于虚拟现实和增强现实以及其他多媒体解决方案在医疗行业的应用。

“继欧洲和美国之后，我们希望通过中东欧博览会扩大在中国的业务，并寻求来自制药公司、学校、大学和研究中心的合作。”Marian表示，公司移动终端系统领域拥有超过10年的行业经验。公司通过虚拟现实和AR技术可实现在安卓和苹果系统上的在线应用。另外，他们还生产三维立体动画，并专注于三维拍摄，实现专业文本（医学文本）与虚拟现实、AR技术的结合。

在最近接触的客户中，他们甚至还服务了著名的巧克力企业LYRA，通过VR、AR技术做出宇宙星球、火山喷发的广告场景，模拟巧克力丸与熔岩巧克力。

“纵使现实世界的活动被限制，我们依旧可以在虚拟现实的技术帮助下会面、学习、教学和培训。虚拟现实可以跨行业使用，在教育、建筑、能源部门或医药等领域的应用中具有广阔前景。可有效地用于高风险部门，例如：核电站员工培训或者外科手术培训中避免危及患者安全。”虽然远在斯洛伐克，但Marian强调，他们提供的解决方案，让公司的业务一切如常。与此同时，他们也派出了中国区的合作伙伴前往宁波参展。

他的展位虽不如消费品展位那样琳琅满目、人头攒动，也没有食品红酒展位满屋飘香、令人垂涎欲滴，更没有各路高精尖设备的吸睛，但相比起来，他的展品显得更“冷静”，却也更“智慧”。

“New and Smart”

Slovakia， a landlocked country in central Europe， is bordered by the Czech Republic in the northwest， Poland in the north， Ukraine in the east， Hungary in the south and Austria in the southwest. This year， it is the first time that Slovakia has participated in the China-CEEC Expo.

“As a ‘newcomer to the Expo， although our products cannot be seen or touched， we believe they will leave a deep impression on clients，” said Marian Zelina， CEO of Sanitas Slovaca， or Agency for Health Development in Slovakia.

As a medical organization with its own R&D and medical technologies， Sanitas Slovaca provides professional healthcare marketing and education services to the pharmaceutical and biotech industries by leveraging cutting-edge multimedia solutions， with a particular focus on the application of virtual reality （VR） and augmented reality （AR） technologies.

“Following Europe and the United States， we hope to expand our business in China through the China-CEEC Expo and seek cooperation from pharmaceutical companies， universities and research centers，” according to Marian Zelina. With over a decades industry experience， Sanitas Slovaca uses VR and AR to make online apps available on Android and iOS systems. In addition， they also produce 3D animation and 3D shooting. More recently， they even created virtual cosmic planets and volcanic eruptions simulating chocolate balls and chocolate molten lava in commercials for Lyra， a popular Slovak  chocolate brand.

“We can meet， learn， teach and train with the help of VR， even if our activities in the real world are limited. VR can be used across industries and holds great promise in fields such as education， construction， the energy sector or medicine. It can be effectively used in high-risk areas， such as training staff at a nuclear power plant or training doctors to do surgery， which can avoid endangering patients safety，” explained Marian Zelina.

Sanitas Slovacas booth at the Expo may not attract as many visitors as a food booth or a wine booth does， but it is much smarter.