一些品牌的有趣起源

Pepsi， a drink for indigestion

百事，一种治疗消化不良的饮料

Like many other carbonated drinks， Pepsi began to be sold as a remedy for indigestion. Pharmacist Caleb Bradham prepared it in the soda fountain of his pharmacy using a mixture of sugar， caramel， water， lemon oil， kola nuts， and nutmeg. The original name was “Brads Drink”， which he sold with the slogan： Exhilarating， Invigorating， Aids Digestion.

The drink turned out to be so popular that Bradham decided to change its name to a more attractive one. Therefore， drawing inspiration from the word dyspepsia， the medical name for indigestion， and the kola nut that was part of the recipe， he renamed the product “Pepsi-Cola.” Nowadays， this centennial drink is a brand that has steadily grown thanks to the advertisements done by famous artists and celebrities.

像许多其他碳酸饮料一样，百事可乐一开始是作为一种治疗消化不良的药品出售的。药剂师凯勒·布莱德汉姆在他的药房中准备了一种用糖、焦糖、水、柠檬油、可乐果和肉豆蔻混合而成的苏打水。它原来的名字叫“布莱德的饮料”，而他售卖这种饮料的口号是：兴奋，振奋，帮助消化。

这种饮料非常受欢迎，布莱德汉姆决定把饮料的名字改得更有吸引力一点。所以，他从消化不良的医学名称和作为配方一部分的可乐果中汲取灵感，将饮料改名为“百事可乐”。如今，多亏了杰出的艺术家和名人的广告，这个百年饮料的品牌价值仍在稳步增长。

Google， a typo

谷歌，一个拼写错误

The worlds largest search engine developed an influential brand that spreads like a communications giant and even led to the creation of the verb “google” in the English language. Its undeniable that Google currently possesses one of the most extensive data centers in the world， which collects internet information.

Even during their freshman year at Stanford University， its founders， Larry Page and Sergey Brin， already knew the potential their company had. Thats why the original plan was to name it “googol，” based on the Googol number， which is equivalent to 10 to the 100th power， a huge number， but one that is not infinite.

Due to a mistake， Larry Page misspelled the name： Instead of “googol”， he wrote “google”， and the web and the company were registered with this “error”. But， in fact， this mistake only worked to distinguish the search engine from the rest and rise to what it is today.

全球最大的搜索引擎開发了“谷歌”这个有影响力的品牌，它传播之广像一个通信巨头，英语动词“google”甚至也因此产生。不可否认，谷歌目前拥有世界上最广泛的数据中心之一，用来收集互联网信息。

甚至还在斯坦福大学上大一的时候，谷歌的创始人拉里·佩奇和谢尔盖·布林就已经知道他们公司的潜力了。这就是为什么最初的计划是根据Googol数将其命名为“googol”的原因，该数字等于10到100的幂，这是一个巨大的数字，但不是无限的。

由于一个错误，拉里·佩奇拼错了名字，写成了“google”，而不是“googol”，然而网络和公司都以这个“错误”注册了名字。但是，事实上，这个错误恰好使谷歌区别于其他搜索引擎，并一路发展至今。

Zara， taking inspiration from a movie

Zara，从电影中汲取灵感

When magnate Amancio Ortega wanted to name his clothing business， he firstly thought of calling it “Zorba”， like the 1964 movie， Zorba The Greek， as he was a big fan of the Anthony Quinn film. He had even made the frame to put the letters on the poster of his shop in A Coru?a.

However， shortly before the opening in 1975， he realized that his store was pretty close to a bar named， precisely， “Zorba”. Since it wouldve been very confusing to the customers to have 2 businesses with the same name in such a small radius， Ortega took the sign and decided to add an “a”， and remove the “b”， coining the name of one of the most recognizable Spanish brands in the world.

当大亨阿曼西奥·奥尔特加想给他的服装生意命名时，他最初想称它为“佐尔巴”，就像1964年的电影《佐尔巴希腊人》那样，因为他是安东尼·奎因电影的忠实影迷。他甚至制作了框架，以便将字母贴在他在拉科鲁尼亚的商店的海报上。

然而，在1975年开业前不久，他意识到他的商店离一个叫“Zorba”的酒吧很近。因为在这么小的半径内拥有2家同名的店，会让顾客非常困惑，奥尔特加决定在招牌上添加一个“a”，并删除“b”，最后形成的就是世界上最知名的西班牙品牌之一的名字。

IKEA， the Scandinavian enigma

宜家，斯堪的纳维亚之迷

Founded in 1943， when its creator was only 17 years old， IKEA went from selling all kinds of objects to becoming the benchmark of Swedish creativity worldwide with its furniture for assembly that facilitates packaging and transport.

However， those who dont understand Swedish have always wondered what the word IKEA means in that language. The answer？ Its an acronym that is a combo of the first letters of founders first name and last name： Ingvar Kamprad， the farm where he grew up： Elmtaryd， and the town in southern Sweden where it was located： Agunnaryd.

宜家成立于1943年，其創建者当时只有17岁。从销售各种物品，到成为全球性瑞典创意的标杆，宜家主要用了家具组装这一业务，方便家具的包装和运输。

然而，那些不懂瑞典语的人总是想知道宜家这个词在瑞典语中意味着什么。答案是什么？IKEA是一个首字母缩略词，是创始人的名字和姓氏：英格瓦尔·坎普拉德，他长大的农场：埃尔姆塔里德以及它所在的瑞典南部的城镇：阿贡纳里德的首字母缩写。

Word Study

pharmacist /'fɑ?m?s?st/ n. 药剂师

extensive /?k'stens?v/ adj. 广泛的;大量的;广阔的

The fire caused extensive damage.

equivalent /?'kw?v?l?nt/ adj. （在价值、数量等方面）相等的;等价的

infinite /'?nf?n?t/ adj. 无限的;无穷的