数字城市 智慧游重庆

杨艳

隨着国内消费结构与消费水平的迭代升级，新的旅游消费需求也随之产生。近年来，以“数字文旅”建设为依托，重庆大力培育文旅融合发展新业态，深入推进智慧文旅平台建设，打造重庆市智慧旅游示范景区，旅游业数字化、智慧化融合得到了长足实践和发展，在服务、管理等全面开启智慧文旅新篇。

2021年11月12日，重庆市文化和旅游发展委员会与市级多个部门联合，对市政府印发的《重庆市培育建设国际消费中心城市实施方案》（以下简称《实施方案》）进行解读。其中，提到重庆将利用互联网、大数据、区块链等现代信息技术，集中打造智慧城市“住业游乐购”全场景集，通过推动商场、超市等实体商业消费数字化、智能化转型。

重庆市文化和旅游发展委员会此前公布的第一批、第二批重庆市智慧旅游示范景区名单显示，重庆市智慧旅游示范景区已达36个。其中，重庆中国三峡博物馆、长江索道、合川钓鱼城、南川金佛山、黔江濯水古镇等热门景区，逐步实现AR导视导览、虚拟排队、智能安检、人流监控等基础应用，以及虚拟景区、虚拟旅游、AR等智慧旅游体验工程建设，以及视频监控、预警系统、智能停车场、电子导游、网上购票等“智慧”升级，安全、科学、有效的管理为游客提供更丰富的旅游体验。

2021年6月，重庆中国三峡博物馆三峡文物科技保护基地的落成，让我们领略到高新技术在文物保护传播等方面的广泛应用。作为教育基地和科普平台，这里有令人期待的“数字体验馆”，“交互”这一理念贯穿始终。8个展项采用数字化技术和新媒体手段，集中展示文物保护修复、数字化保护和展示利用的技术、成果和案例，观众可以在沉浸漫游式观展中感受文物魅力。通过观看动画故事短片，了解文物修复知识和文物修复背后的故事。还可通过智能三维交互大屏观看文物各角度的样貌。此外，在VR体验区，观众戴上头盔就可以身临其境体验修复古琴的奇妙过程。数字拓印系统，还可供观众制作“青铜鸟形尊”等数字文物拓片，洗碑、上纸、打刷、风干、上墨、揭取等流程一应俱全，点击屏幕就能感受碑刻书法意趣和青铜器纹饰之美。

受新冠肺炎疫情影响，诸多景区也加快了智能化升级，提供线上预约、“云观赏”、线上互动等优质游览环境，越来越多的新技术被应用到智慧旅游场景中。此前，长江索道排队难的问题让很多游客对其望而却步，现在借助预约服务和智能排号，不仅可以杜绝票贩等乱象，也缓解了客流高峰排长队的现象。重庆中国三峡博物馆在讲解方面，提供免费语音导览和免费视听导览，通过使用馆内免费Wi-Fi，扫描二维码关注官方微信，享用涵盖常设展览和重点临展的讲解服务;通过现代VR技术，还可以在官网虚拟展览一栏中线上参观常设展览和临时展览厅。

南川金佛山景区通过各种网络渠道实时推送金佛山的四季美景，也可提前从网上订票，入园时直接“刷脸”。在主要景点和游客聚集处设置导游导览二维码，可实现自助语音导览。官网还推出虚拟景区，地图配上每一处景点的图片和三维实景，游客可以足不出户，在线上虚拟景区尽享无穷乐趣。

大足石刻博物馆在官网建立数字博物馆，实景观赏加上语音解读，让观众“云”赏石刻，更能理解石刻背后的故事。此外，在2021上合组织数字经济产业论坛上，大足石刻旅游集团与上合组织国家多功能经贸平台、人民文旅签署了“数字丝路文化溯源行动”战略合作协议，未来将利用“芯屏器核网、云联数算用”等模式，通过数字溯源、丝路传播，让世界感知中国文化发展的蓬勃态势。

与此同时，“信息高速路”的日益完善，乡村也迎来了数智化变革和升级。2021年3月，40个乡村旅游点列入第三批重庆市智慧旅游乡村示范点创建单位名单，将着力推进智慧旅游乡村建设，充分利用移动互联网、云计算、大数据、物联网、人工智能等现代信息技术手段，加快全市旅游乡村数字化、智能化发展。

当今，重庆文旅产业正朝着信息化、多元化、智慧化的方向快速发展，各大景区正在积极探索智慧文旅领域，致力加速打造智慧景区，通过率先运用多种智能化技术推动产品升级、玩法升级、体验升级，极大地丰富了重庆文旅新业态，值得我们去亲身体验。

部分图片/市文旅委 南岸区文旅委提供

With the iterative upgrading of domestic consumption structure and consumption level， new tourism consumption demands emerge correspondingly. In recent years， relying on "digital culture and tourism" building， Chongqing has vigorously cultivated a new business format of integrated culture and tourism development， deeply advanced the construction of smart culture and tourism platform， and built smart tourism demonstration attractions in the city. The integration of digital tourism and intelligent tourism have been effectively practiced and developed， comprehensively opening up a new chapter of smart cultural tourism in service and management， etc.

On November 12， joint with multiple municipal level departments， Chongqing Municipal Development Committee of Culture and Tourism interpreted the Implementation Plan of Chongqing's Cultivation and Construction of an International Consumption Center City （hereinafter referred to as the Implementation Plan） issued by Chongqing Municipal People's Government. It is mentioned in the Implementation Plan that Chongqing will use the Internet， big data， blockchain and other modern information technologies to build the holistic scenario set of "accommodation， business， tourism， recreation and shopping" of the smart city in a centralized way， and promote the digital and intelligent transformation of traditional commerce consumption such as shopping malls and supermarkets.

According to the first and second batches of smart tourism demonstration attraction lists in Chongqing previously released by Chongqing Municipal Development Committee of Culture and Tourism， the smart tourism demonstration attractions in Chongqing have reached 36. Among them， Chongqing China Three Gorges Museum， Yangtze River Cableway， Hechuan Fishing Town， Nachuan Mount Jinfo， Zhuoshui ancient town in Qianjiang and other popular tourist attractions gradually realize basic applications such as AR signage & guidance， virtual queuing， intelligent security inspection and visitor-flow monitoring， etc.， construction of smart tourism experience projects such as virtual tourist attractions， virtual tourism， AR， and so on， as well as "smart" upgrading such as video surveillance， pre-warning system， intelligent parking lot， electronic tour guide， and online ticket booking， etc.， so as to provide tourists with a richer tourism experience via safe， scientific and effective management.

In June this year， the completion of the Three Gorges Cultural Relics Science and Technology Protection Base of Chongqing China Three Gorges Museum gave us a snapshot of extensive application of high and new technologies in cultural relics protection and dissemination， etc. As an education base and popular science platform， it boasts the much expected Digital Experience Hall， with the concept of "interaction" going from beginning to end. Adopting digital technology and new media means， the eight exhibition items display the technologies， achievements and cases of cultural relic protection and restoration， digitized protection and display utilization in a centralized way， enabling visitors to feel the charm of cultural relics by exhibition roaming and immersion， learn about knowledge of cultural relic restoration and the stories behind it via animated short story film， and view the cultural relics from various angles through the intelligent three-dimensional interactive touchscreen. In addition， in the VR experience area， tourists could experience the fasicnating guqin restoration process on site by wearing helmets. Besides， the digital rubbing system allows visitors to make digital cultural relic rubbings such as "bird-shaped bronze statue". With the complete process encompassing tablet washing， paper placing， rubbing， air drying， inking and stripping， visitors could enjoy the charm of the tablet calligraphy and bronze ware patterns by clicking the touchscreen.

Due to COVID-19， multiple tourist attractions have ramped up intelligent upgrading and offered quality touring environment via online reservation， "cloud viewing"， online interaction and other high-quality tour environment. More and more new technologies are being applied in the smart tourism scenes. Previously， the queuing issue of the Yangtze River Cableway made a lot of tourists hesitant to go. But under the help of reservation service and intelligent queuing software， not only ticket scalpers and other chaos could be eliminated， but also the long queues at the tourist peak time could be shortened. In terms of explanation， Chongqing China Three Gorges Museum offers free voice guide and free audio-visual guide. Visitors could connect to free WiFi in the museum， scan QR code， and then follow the official WeChat account， in a bid to enjoy explanation services covering permanent exhibitions and key temporary exhibitions. Through modern VR technology， they can also pay online visits to the permanent exhibition and temporary exhibition halls in the virtual exhibition column on the official website.

Nachuan Mount Jinfo tourist attraction posts its the successive beauty all year round in real time through various network channels， and tickets could be booked online in advance for entry to the park via "facial scanning". The guided tour QR code is set at the main scenic spots and tourist assembly places to realize self-service voice guide. The official website also launched the virtual scenic area， with the map equipped with pictures and three-dimensional real scenes of each attraction， offering tourists infinite fun of visiting virtual scenic areas online without leaving home.

Dazu Rock Carvings Museum has built a digital museum on its official website， providing audience with a "cloud" look at rock carvings via both real scene viewing and voice explanation， by which they can understand the stories behind rock carvings deeper. Moreover， at the 2021 China-Shanghai Cooperation Organization （SCO） Forum on the Digital Economy Industry， Dazu Rock Carvings signed a strategic cooperation agreement on "digital Silk Road culture tracing campaign" with the Trade and Economic Multifunctional Platform for the SCO Countries and People Trip. Looking ahead， it will acquaint the world with the vibrancy of China's cultural evolution through digital tracing and Silk Road dissemination by utilizing modes such as "chip， screen， device， core， Internet and cloud， connectivity， data， computing and application"， which is something much expected.

Meanwhile， the gradual improvement of the "information superhighway" has also ushered in digital and intelligent transformation and upgrading for the countryside. In March this year， 40 rural tourist spots were included in the building unit list of the third batch of Chongqing smart tourism rural demonstration sites. With emphasis placed on enhancing the rural smart tourism construction， as well as full utilization of modern information technology means such as mobile Internet， cloud computing， big data， IoT and AI， etc.， Chongqing will accelerate the digital and intelligent development of rural tourism throughout the city.

Nowadays， as the culture and tourism industry makes fast headway towards informatization， diversification and intelligence， major tourist scenic areas are actively exploring the intelligent cultural tourism dimension， and striving to accelerate the smart scenic area formation. With product， playability， experience upgrading enabled by pace-setting applications of multiple intelligent technologies， new cultural tourism business formats in Chongqing have been enriched greatly， and are thus worthy of our first-hand experience.

Part of the photos/Provided by Chongqing Municipal Development Committee of Culture and Nan'an District Development Committee of Culture and Tourism