Research on Lighting Design in Commercial Exhibition Space

任梅

Abstract：In recent years，as people s purchasing needs have changed，in commercial exhibition spaces，people have begun to consider the shaping of lighting and the creation of style and interior characteristics in lighting exhibition spaces. It emphasizes the importance and indispensability of lighting design in the overall interior environment design，and allows lighting design to participate in the marketing strategy of commercial space. This requires that the design，selection and placement of each lamp in the space must take into account the overall marketing planning needs of the commercial display，whether it is the appearance design style of the lamp itself，or the lighting position and lighting method，as well as its role in the entire space The roles played are particularly important.

Keywords：commercial exhibition space;lighting design

Display design is a kind of rational creative behavior，with science as the basic index and art as the direct expression form，and creating an indoor environment that meets the spiritual and material needs of human beings is the goal of display design. Through artificially designed scenes，that is，the creation of the style and atmosphere of the displayed space environment，to guide people's information exchange and other behaviors. These activities include visits to exhibitions，tourism，shopping，leisure and entertainment. Display design plays an important role in the creation of commercial space atmosphere and environment. Among them，lighting design is one of the means to create various environmental atmospheres.

The commercial display space is aimed at attracting customers or consumers，with clear intentions，so it is important to interpret the product and promote the main body of the product. The main body of the commercial exhibition space is the exhibits，but the exhibits are not only the actual objects displayed，but the entire exhibition space is also included. Due to the different image characteristics of the exhibits and other exhibits，the lighting design of the entire exhibition space needs to be personalized and stylized. Therefore，a good light environment can optimize the display effect and strengthen the environmental characteristics of the entire display space. As a commercial exhibition space，it is very important for consumers to buy and visit.

When the lighting environment in the exhibition space is comfortable enough and the brightness is sufficient，it can meet the reasonable illumination of consumer visits and activities，and not only the aesthetic beauty requirements of the exhibits. It is required to be able to highlight the theme and set the atmosphere. Lighting design includes lighting angle，illuminance，direction，distance，etc. Different projection beams will project different effects on the exhibits. In lighting design，we must pay attention to the contrast of light intensity and color in the application of light skills. The performance is organically displayed on the exhibits to increase the space level and render the environment atmosphere，thereby creating the characteristics of the space environment. If the expressive power of the projection is used，the light will form flare and halo on the plane. The combination of the color of the light itself will increase the drama of the light and shadow. When these are arranged properly，the generated rhythm and rhythm can enhance the decorative effect. For products with a hollow pattern，the projection generated by light exposure can also be part of the overall shape. The delicate projection often makes the display effect more effective.

Lighting design is the focus of commercial exhibition space，so research on lighting design is more important. Through the study of lighting design，you can understand the ways and precautions of lighting arrangements in commercial exhibition spaces;choosing appropriate lighting types and lamps according to different display designs will make the space more layered. In addition to considering the functionality of the lighting design of the commercial display space，it is also necessary to highlight the artistry so as to highlight the environmental characteristics and strengthen the display of the main image in order to establish a brand image and attract consumers to buy.