The Use of Minimalistic Design Concepts in Environmental Design

Abstract：This article explains the meaning of the simple design concept and the presentation and application features of the simple design concept in the modern Environmental Design.It shows that the concept of simple design in material conditions in China is profoundly affecting people's aesthetics and life.The core of its philosophy is to go to its dregs and fade away its flamboyant life.In a limited space，the use of concise and concise expressions to convey information is a major trend in the development of Environmental Design in the world.

Keywords：minimalistic design，design concept，Environmental Design

I.the Presentation of the Simple Design Concept in Modern  Environmental Design

1.The "small" concept of simple design

The design philosophy of “less is more”proposed by the famous design master Mies van der Roth is to claim any unnecessary and unnecessary things left in the picture.The designer integrates the application elements in the Environmental Design of the，condenses，reduces，emphasizes，and sums up a common point or a local characteristic of all applied elements through the integration of thinking，and then splits and combines them，and then On the basis of further extension and enlargement，its performance is more complete and more powerful，so as to express the theme meaning more profoundly.This way of expression from a partial to a whole，from one-sided to comprehensive，gives the designer a wide design space and great flexibility in the design.At the same time，it also provides the viewer with a wealth of space for association and enjoyment.Sensual enjoyment.

2.The"simple"concept of the minimalist design concept

Today，the pursuit of simple design concepts by designers in sign Environmental Design has become an important feature of the era.The simple design concept is to convey the most abundant information to the viewers through the most concise and most recognizable graphics.It is the concept of“simplification”of the application elements to the ultimate rationality.It is an extremely important work for the viewers to communicate emotionally.Therefore，the key to a successful design work lies in whether or not the viewer can get the most desired information content in the most effective time and touch the viewer's spiritual interaction.

3.The "unique" concept of the minimalist design

Japanese contemporary visual design master Fukuda Toshio said：“A good design work should be based on graphic language rather than text annotation.”A talking graphic must be unique and irreplaceable.Each independent person is an individual entity.There are thousands of people in the world.Each of them has its own style.Environmental Design should also be so unique.It is unique and yet meaningful.

II.the Application of Simple Design Concept in Modern  Environmental Design

1.Simple color application

The time for pursuing colorfulness is over.Colorful designs no longer meet the aesthetic requirements of today's people.Pure，clean and powerful color matching is increasingly sought after by people.For example，the Google mentions that the Google people's minds immediately think of Google's four primary colors.Here is the new Google with the old one above.It can be seen from the comparison that the new is more simple and simple than the old.The combination of individual colors makes it rich and full of passion.The simple color matching has gradually formed a representative culture.The intense visual effects it presents will give people a deep impression.The color also gives the vitality of modern  Environmental Design.

2.Simple Positioning

The rationality of the arrangement of the elements in a Environmental Design work largely determines the success or failure of the work.A well-arranged design can create a proper spatial relationship between the  graphic and the background，and it will certainly make the viewer feel breathable and comfortable.For example，the new flag of Xiamen Airlines.Xiamen Airlines' new  means “one heron is flying high” and Bailu’s image is more concise and dynamic than the old one.It symbolizes the transf- ormation of Xiamen Airlines in its inheritance.The symbol is based on the original design.The graphic is more concise，the text is more modern，and the position layout is more tensioned.The number of positions and gaps between the graphics and text of egrets are presented after careful consideration by the author.In a  Environmental Design，a reasonable position arrangement will give the viewer a visual comfort and sense of space to achieve the purpose of communication.

3.Proper blanking

Many products on the market，whether from Environmental Design or promotional packaging，start from blank.It does not mean that blanking is altogether abandoning aimlessly.It is a thorough simplification of the screen.Proper“leaving”will make the picture have a strong contrast and visual impact.For example，the new of China's famous white elephant food group.The appearance of the new is combined with the traditional Chinese moire，the Chin- ese character“goods”and the first letter B of the white elephant.It symbolizes nature，atmosphere and tolerance.Compared with the old，the new is more visually breathable，powerful and comfortable.While we are simplifying the design，we must consider the degree of acceptance，sensory perception，and digestion and absorption of the viewers.

Conclusion：

The core of the simple design concept is to go to its dregs，fade away its flamboyant ness，and convey information in a concise and concise manner in a limited space.In modern Environmental Design，it is more important to put the simple design concept at the forefront.So it is bound to It is the leading trend in the design community in China for a long time to come.

作者簡介：

伊文菲（1994.11.16），女，汉族，籍贯：山东淄博，齐鲁工业大学（山东省科学院）艺术设计学院，17级在读研究生，硕士学位，专业：艺术设计，研究方向：环境艺术设计

（作者单位：齐鲁工业大学）