大学橄榄球名人堂美国乔治亚州亚特兰大

业主：大学橄榄球名人堂

项目面积：94 000 平方呎展览空间 50 000 平方呎45码室内球场

Client: College Football Hall of Fame

Project area: 94,000 sf 50,000 sf exhibit 45-yard indoor football field

聚焦球迷体验

随着科技的进步，人们已经可以通过电脑获得所有历史资料，因而，文化中心也不能停滞于静态地展出历史性手工艺品。设计本身需要注重参观者的体验，有效地激发球迷们对其学院球队已有的热情。

与众不同的球迷体验从入口开始。建筑入口设计为隧道，隧道中放映各球员影像，参观者感觉球员们就在自己身边飞奔，后面还有大群的观众在呐喊助威。接下来是主中庭，也称为“四方院”，在55英尺宽，29英尺高的墙体上，涵盖了美国所有NCAA橄榄球队（一共750多个）的钢盔。

之后，球迷们会分布到馆厅各个区。在2楼位于四方院正上方，有一面52英尺的触屏墙，展示针对球迷定制的内容。此外，在45码的橄榄球场上有常规尺寸的球门柱，可以进行橄榄球互动活动，球迷们可以知道自己能跳多高，或者自己能将后卫推出多远。

这里还可以切换成具有不同功能的场地，满足赛后各项活动需求，创造第二收入流，将科技投入与基础设施投入的收益最大化。

Capturing The Fan Experience

With the totality of history available at one's computer, cultural centers can no longer house historically significant artifacts in static ways. The design itself needs to contribute to the visitor experience,meaningfully evoking all the passion fans already feel for their college team.

The customized fan experience starts at the door. As guests enter the building they walk through an entry tunnel where silhouetted football players run next to them, the cheers of a crowd in the background. Next, the main atrium, called The Quad, features a 55- foot wide, 29-foot tall wall containing the helmets of every NCAA football team in the country—more than 750 in total.

The fan is then encouraged to engage with different areas around the museum. The second floor of the building, directly above The Quad, features a 52-foot touchscreen wall that will customize content to the fan. Furthermore, The 45-yard turf field features a regulation-sized goal post and interactive football activities, urging fans to find out how high they can jump or far they can push a linebacker.

Designed to accommodate after hours events, the spaces can be transformed to serve a variety of functions and provide a second-revenue stream that maximizes the potential of the technology and infrastructure investment.