近者悦 远者来

◇策划|刘自良 杨光毅 执行|本刊编辑部

在不少场合及情景下，我们聆听过“近者悦远者来”。很实在，很生活，很接地气。

关于“近者悦远者来”，可在《论语·子路篇第十三》中找到出处。叶公请教政事，孔子说：“近处的人心悦诚服，远方的人慕名而来。”

落脚到重庆，我们先后来回答两个问题——

第一个问题，如何让“近者悦”？

就心理与感情接受度而言，一座别具特色的城市可以给人归属感、认同感和自豪感，让每个人都置身于品位与品质兼具的城市环境中，而不是漂泊在千篇一律的城市空间里。

自然，这需要在提升城市经济、人文、生态和生活品质方面多管齐下，着力提升城市规划建设管理水平，多留经典，少留遗憾；需要立足山水资源禀赋，发挥立体优势，提升山水颜值，彰显人文之美；需要优化环境，推进大城智管、大城细管、大城众管……

第二个问题，“近者”“悦”了，如何达成“远者来”？

前段时间，“网红”让重庆出现很多我们记忆深刻的场景——等三小时看洪崖洞亮灯，排两小时队坐长江索道，到“轻轨穿楼”地打卡的游客人头攒动……这些重庆拥趸，几乎都是“远方的朋友”。

网红，并非重庆的真相。有人说，山水“颜值高”、文化“气质好”，才是重庆旅游红火发展的基础。

另一种说法似乎是在佐证——重庆的美几乎蕴藏在这座城市的每个角落里，游客想要什么，只要来了，我们都能给你。

有看的，有玩的，有美食等待，有厚重的人文可品味……于是，“远者来”自是情理之中。

解构一下我们自己的城市，“近者悦远者来”的理由更为明晰：自然地理特征独特，有美丽的夜景，巍峨的大桥，奇特的城市交通，也有美食、特色民宿、各种夜生活。更为重要的是，重庆历史文化厚重，是巴渝文化的发祥地，也是抗战文化、红色文化的集聚地，是世界反法西斯战争的英雄城市。

面对如此有血有肉的重庆城，“近者悦远者来”没有悬念。

On many occasions and situations,we have heard the old saying:“Make the local people satisfied,and people from afar will come.” This sentence is fairly real and down to earth.

The source of this old saying is derived from the thirteenth chapter of Zilu of The Analects of Confucius. The prince of a small principality asked what was essential in the government of a country. Confucius answered,“when there is a good government in a country the people at home are happy,and the people in other countries will come.”

When it comes to Chongqing,we need to answer two questions——

First,how to make local people satisfied?

In terms of psychological and emotional acceptance,a unique city can give people a sense of belonging,identity and pride,so that everyone can be placed in an urban environment with both taste and quality,rather than drifting in the monotonous urban space.

Of course,to build such a city needs to improve the city's economy,human culture,ecology,quality of life and etc.,and focus on improving the urban planning and construction management level. More classic should be reserved while less regret be left. It is necessary to base on the advantaged landscape resources and give full play to the threedimensional advantages to further enhance the beauty of the landscape and highlight the charm of human culture. It is also necessary to optimize the environment and promote ways to manage a big city,such as managing it by intelligence,specific division of labor and the efforts of all the people.

Second,how to make “people from afar come here”?

Some time ago,there were a lot of impressive scenes in Chongqing,a “Cyber Star City” now,including that people waited for three hours to see the night scene of Hongyadong and queued for two hours only to take the Yangtze River Cableway. And there are countless people going to the Liziba station just to see “the light rail passes through the building.” These fans of Chongqing are almost all “the friends from afar”.

Chongqing is far more than a cyber star city. It’s said that it is the beautiful scenery and profound cultural background that make Chongqing's tourism development flourishing.

The beauty of Chongqing is almost hidden in every corner of the city. No matter what tourists want,as long as they come to Chongqing,they can be satisfied.

Chongqing has beautiful sceneries to enjoy,interesting places to play,delicious food to eat,and profound human culture to appreciate.Therefore,it makes sense that “people from afar will come”.

After analyzing our own city,the reasons for the “local people are satisfied and people from afar will come” are clearer. These reasons include: unique natural geography,beautiful night scenes,grandiose bridges,unique urban transportation,a wide variety of delicious cuisines,homestays with local characteristics,and wonderful nightlife. More importantly,Chongqing,with rich history and culture,is the birthplace of Ba Yu culture,the gathering place of anti-Japanese war culture and the red culture,and a hero city of the world anti-fascist war.

Therefore,Chongqing,which has a lot of charm,is of course the city where the local people are satisfied,and people from afar will come.