瑞安林川：打造文创“童话部落”

庄颖昶

現在，当你走进“中国工艺品之乡”瑞安市林川镇，就能领略到充满着梦幻般的童话世界，它用神奇而美丽的色彩点缀着瑞安西部山区乡村，别有一番韵味。

驱车进入林川镇，首先进入眼帘的是溪坦工艺礼品文化创意街区，多家厂房和28间民房被各种色彩装饰着，街头的大型仿真火车模型、“童话部落”彩绘观景一条街等，构成“产业+互联网+文化+旅游”的街区文化产业发展图景。林川镇通过文化创意打造的中国工艺品之乡文化街区，入选2017年度浙江省文化创意街区。

林川镇工艺礼品始于溪坦村。上世纪80年代，溪坦村瑞安工艺画帘厂接到一外贸公司的订单，要求制作辣椒模样的产品，这也成为溪坦村第一笔礼品订单。瑞安工艺画帘厂也成为工艺礼品行业的重点企业，如今许多工艺礼品企业的负责人都曾在该厂工作过。

文化创新一直是林川镇工艺礼品生产主旋律。瑞安市登丰工艺品有限公司是走在文化创新前列的企业。在这家公司的样品展览厅，约70平方米的空间里摆放着数以百计的工艺礼品样品。登丰工艺品有着10多年的专业生产工艺礼品挂件经验，产品远销美国、日本和欧洲等地10多个国家。该企业每年投入一笔不小的经费研发新产品，每年有30多款新品投入市场。

作为林川镇工艺礼品老大，奥光集团近年来先后投资几百万元，买下美国迪斯尼公司的“喜羊羊与灰太狼”、“海绵宝宝”、“朵拉”等卡通人物形象拼图版权，耗时两个多月研发设计，推出这三部动漫的衍生产品。产品融入了文化、教育内容，产品附加值一下子提升了。

据介绍，像“智立方”品牌下的一款早教系列套装产品，每套产品包含了早教书籍、早教光盘、早教智力玩具，产品售价至少200多元，最高达七八百元，而这些创意文化产业的产品均由奥光集团研发人员设计制作。

林川镇石埠坪村“童话部落”彩绘观景一条街，则是文化创新的一个最新案例，把民房墙壁上画上一幅幅精美的壁画，使原本简陋的墙壁经过壁画的装饰，显得非常美观。

站在林川镇政府一眼望去，整个村被斑斓的色彩点缀，别有一番韵味。 “童话部落”彩绘观景墙绘的内容是“白雪公主与七个小矮人”的故事，描述了白雪公主被皇后派来的猎人追杀后逃到林川镇，被当地村民好心收留，并在村民的帮助下与皇后斗智斗勇，还邂逅白马王子，最后过上幸福的生活。墙壁上，漂亮的白雪公主、可爱的小矮人和邪恶的皇后等卡通形象惟妙惟肖。

林川镇还把黄家垄原本多家造纸厂拆除后留下的10多个造纸池，改造成蓄水池，内置生态滤层和多层水生植物，对雨水和废水进行沉淀、过滤，从而实现蓄水、渗水、净水功能，同时形成植物展示基地，供前来游玩的小朋友赏花识草。在石埠坪村建设绿道、停车场、滨水公园等，从而把这里打造成集休闲、观光为一体的旅游景点。

据了解，2017年林川镇重新整合周边资源，开辟文化商业区、创意办公区、儿童体验区和文化交流区四大区域。通过引入众创空间，打造创意创业“孵化器”；利用工艺礼品和农业生产，开设礼品超市和农特产品超市等。

下一步，溪坦工艺礼品文化创意街区将融合“定毅南拳”“石马山岩刻”等文化资源，继续指引文化品牌企业做大做强，使街区整体水平上台阶，打响“省级文化创意街区”金字招牌，朝着“七彩画乡、工艺林川”的愿景大步迈进。

Linchuan Innovates Local Cultural Industry

By Zhuang Yingchang

Linchuan has made itself into a fairyland.

A town nestled in the mountains in the west of Ruian in southeastern Zhejiang； Linchuan has a lot of resources to turn itself into a Shangri-La. First of all， it boasts a strong handcraft industry. This industry produces handcraft gifts and education toys， a full range of small-sized gadgets for households and for children. A street block in Linchuan looks like a fairyland： factory workshops and 28 houses are decorated in bright colors. There is even a large-size train model.

The handcraft industry in Linchuan started at Xitan Village. In the 1980s， a factory in the village received an order， placed by a foreign trade company， to make a product that looked like red pepper. It was the first order Xitan ever got for overseas market. Many villagers who had worked in the factory soon set up their own factories to cater to overseas buyers. As China opened to the outside world and more orders came from overseas， the handcrafts industry thrived， turning Xitan into a booming town.

Innovation has been the engine that drives the prosperity of the industry in Linchuan. Dengfeng Handcrafts， a big player in the handcraft industry of Linchuan， exports products to over ten countries such as the United States and Japan. It invests a huge amount into new products and develops 30-some new products a year.

Auguang Group is the top player in Linchuan. In recent years， it has developed some top products based on images from popular animation television series and films with copyrights purchased from overseas. Auguang produces a line of education products for preschoolers， all developed by Auguang itself.

Shibuping， a village in Linchuan Town， is part of the fairyland. Rows of houses in the village have been refurbished. Nowadays， some houses present wall paintings in bright colors. The paintings are actually a localized version of . Follow the paintings and one can watch the adventures of at Shibuping.

In addition to the flourishing handcraft industry， Linchuan as a fairyland has done a lot to clean up the environment. The town is now a huge tourism attraction in this part of Ruian. After the papermaking factories at Huangjialong Village were shut down， over ten processing pools were left over. The pools were later reconstructed into small reservoirs. These reservoirs are now a paradise for many species of aquatic plants. With layers of ecological filters， these reservoirs process rain water and wastewater and turn them into clean water. The reservoirs also serve as a botanic garden where visiting children can learn about aquatic plants. Shibuping is now a tourism attraction with tree-flanked footpaths， parking lots， and a waterside park.

In 2017， Linchuan conducted a consolidating project and tapped into its resources for creating well-defined four zones： one for cultural business， one for offices for innovative businesses， one that offers hands-on experiences to children， one for cultural exchanges. In these zones， one can find a supermarket where abundant supplies of handicrafts and local produces can be found. There is a business incubator where entrepreneurs can run their startups. Tourists， on the other hand， can put their hands on some DIY things. The town will continue taking innovation-based measures to explore local cultural resources and help cultural businesses get stronger and better so that the total regions economy can be better. Linchuan aims to make itself a provincial-level zone of cultural innovation.