不只青瓷宝剑 逍遥乡村风情

鲍志成

龙泉，宝剑之邦、青瓷之都。相传春秋时，一代剑师欧冶子在这里铸就三柄利剑，其中一把名为“龙渊”，遂以剑名地。后因避唐高祖李渊之名讳，改称“龙泉”。

龙泉又有“瓯婺八闽通衢”之称，自古为“驿马要道，商旅咽喉”。十里窑场，千年窑火，精美绝伦的龙泉青瓷从这里源源不断走向世界，书写了中外贸易和文化交流的辉煌篇章。

如今的龙泉，剑瓷文化依然熠熠生辉，绿色发展、生态优势得天独厚，国家级生态示范区、国家森林城市、国家园林城市、国家重点生态功能区、中国天然氧吧、百佳呼吸小城、世界长寿之乡……一颗颗“绿宝石”镶满其桂冠。而“牵手世遗”、剑瓷文旅节、乡村漫游节、龙窑开窑节、村民“斗春晚”……更是把龙泉文旅搞得热火朝天。曾经的浙南边陲欠发达地区龙泉，2017年全市旅游总收入77.3亿元，同比增量翻一番。如今的龙泉城乡，月月都有旅游活动，处处可见旅游大巴，这真是：若问文旅风情，龙泉这边独好！

漫游节，乡村风情任逍遥

3月30日，2018年龙泉乡村文化漫游（石达石站）暨国际乡村音乐丽人秀文化活动在石达石街道李山头村亮丽登场，游人从四邻八乡纷纷赶来，欣赏这满山的梯田、金黄的油菜花，品味浓郁的乡土风情。

开场节目“鼓振粮山 龙腾花海”，10台大鼓同时敲响，5条布龙腾跃田间，40余人的腰鼓队在梯田舞动，营造出“旗开、鼓振、龙腾”的喜庆场面。

沿着花香一路来到梯田，只见漫山的油菜花如同金黄色的画布铺展在青山之间，国内外近百位佳丽身着旗袍，漫步在千亩花海之中，群音荟萃，垄上丽人，花海浪漫，田头秀场，构成一幅绝美的梯田胜景。

在粽子大赛现场，来自石达石街道各村的39名参赛选手在赛台上一展身手，短短五分钟后决出胜负，来自季边村的吴炳群以11个优质灰碱粽拿下包粽子大赛的冠军，围观游客纷纷对她竖起大拇指。最具有仪式感的是“粮山粽王”点火仪式，相传是古龙泉人以粽王祭拜天神的一种民俗形式，淳朴的风俗中蕴含着人们心心念念的牵挂，寄托着风调雨顺、阖家幸福的美好生活向往。

此外，“山货集会 吃货部落”农特产展销与线上预售、“相约粮山”摄影大赛等活动，也吸引众多的游客参与其中，让他们在领略田园风光的同时，近距离体验民俗文化和乡土风情。几十位摄影工作者们像蜜蜂一般穿梭在和煦的阳光中、金色的花海里，“咔嚓、咔嚓”的快门声与游客们的欢声笑语飘向远处，绿水青山之间飞扬着快乐和幸福。

这次以“梦幻梯田村 大美李山头”为主题的乡村文旅活动，是今年龙泉市春季“乡村漫游节”的重头戏。据了解，类似这样的乡土文旅活动，龙泉已经连续举办18次。龙泉市文旅委对全市数十个乡村的自然生态、乡风民俗、交通地理等资源要素逐一摸排，统筹规划，优化组合，精心设计出以12个特色乡村为主题的文旅节庆活动，每月一节，节节有主题，轮流主办乡村漫游节，搞得有声有色，既盘活了沉睡在古村落里的乡土文化，激发了农民参与新农村建设的积极性，又开辟了村民增收致富的新渠道，激活了农村文旅发展的新引擎。

斗春晚，草根明星嗨翻天

4月11日，龙泉城北乡上田村文化礼堂里，十多名身背腰鼓、腰系红绸的妇女，在导演毛子明的指导下正紧锣密鼓地排练着，准备参加4月下旬的龙泉全市乡村“斗春晚”决赛。

尽管春节氛围已经淡去，但在龙泉市，春晚仍然是乡村文化活动的主旋律，每乡一台的“斗春晚”活动在紧锣密鼓地进行。决赛冠军将参加龙泉全市总决赛，前十名的节目还要组成春晚代表团，为教师、医生、老干部等进行专场汇演——这是今年“斗春晚”的新玩法！

“斗春晚”让“乡村春晚”姹紫嫣红。今年1月，在龙泉宝溪乡溪头村成功举办了全国“乡村春晚大集”活动的启动仪式，吸引了全国30多家媒体百余名记者。人民网等媒体进行了网络直播，点击量突破1000万。

近两年，龙泉“乡村春晚”成为引领乡村文化复兴的主流。2018年新春佳节，龙泉全市共有89个行政村和社区自办春晚，80多名农民导演、4000多位春晚明星在“乡村春晚”的草根舞台上，展现了自己的文化梦、春晚梦。100余个农民自创节目、89台特色春晚激活了乡村旅游，形成“春晚红利”达300余万元。

“乡村春晚”的繁荣发展，让传统文化重新焕发了活力。道太乡锦安村的花鼓戏是该乡“斗春晚”的一大特色，起源于明朝洪武初年，乡村春晚把这个沉寂了40多年的传统文化搬上了舞台。村民们还重建了花鼓戏班子，现已成为当地的特色民俗文化活动，吸引着八方来客。

“斗春晚”还为农村培养了一大批草根明星、草根导演和民间文艺队伍，乡村文化在春晚的舞台上复活起来、传承下去，进而改善了民风村貌，歌声、笑声逐渐代替了麻将声，村民的家园意识、主人翁意识也越来越强。一些事业有成的村民，还慷慨出资支持村庄建设，开展文化活动。

开龙窑，不灭窑火永流传

随窑火穿越时空，让龙泉青瓷恒久传世。以“不灭窑火”为主题的开龙窑特色旅游项目，是龙泉保护利用仅存的烧龙窑，挖掘和弘扬传统龙泉青瓷烧制技艺和青瓷文化，为古老的青瓷產业注入新的文化灵魂，扩大青瓷知名度，提升龙泉文化旅游品牌的又一举措。

4月6日，中国青瓷小镇·披云青瓷文化园举行“龙窑开窑仪式”，上香、点火、舞狮、祝酒、开窑……一道道程式有序上演，一个个节目轮番登场。整个开窑仪式融传统仪式感和旅游观赏性于一体，吸引四面八方的游客纷至沓来，共同见证上垟国营龙窑“复活”！

在欣赏完开窑仪式后，最激动人心的时刻到了，开窑倌打开龙窑门，抱出余温尚存的匣钵，让游客当场竞猜瓷器烧成后的品色并竞价拍售，然后当众开启匣钵。这时，造型各异。釉色如雨过天晴或碧水荡漾的梅子青、粉青瓷器，就会惊艳出世，露出玉树临风般的玉容，吸引所有人的目光，顿时惊叹声不绝于耳……

龙泉青瓷始于三国两晋，盛于宋元，中兴于当代，以如冰类玉的釉色享誉海内外，龙泉哥窑与官、汝、定、钧并称宋代五大名窑。2009年，龙泉青瓷传统烧制技艺荣登“人类非物质文化遗产代表作名录”，成为迄今为止全球唯一的陶瓷类人类“非遗”。2016年，以龙泉上垟镇原国营龙泉瓷厂旧址为基础创建的“中国青瓷小镇”，开特色小镇建设之先河，荣列浙江省“十大示范特色小镇”和国家住建部第一批中国特色小镇。2017年，龙泉大窑遗址荣获“国家考古遗址公园”授牌。一块块金字照牌，如一顶顶文化桂冠，让龙泉名扬四海，吸引无数人来这里寻觅那悠远而亲切、清和而简雅的青瓷之美。

走在小鎮曲折蜿蜒、错落有致的小街上，两旁瓷器店里、地摊上的各色龙泉青瓷，让游客流连徘徊。举目所及，都是清润靓丽的一件件青瓷，好不让人喜爱。如果你想买，一询价，小件不过三五元、七八元，真是便宜到家！据说，大师们的精品，动辄几千上万元乃至十来万元的艺术瓷、收藏品，多半在工作室交易，这小街上的大多是略有瑕疵的等外品或小次品。如果你不讲究，那花几十元，挑几件造型别致、釉色悦目的心仪小花插、小香炉、茶叶罐什么的，一定物有所值。

生态游，回归童年寄乡愁

龙泉山青水绿生态好，农业观光资源优。我省著名的红茶后起之秀“金观音”，就是龙泉市生态茶园和农业观光结合的好品牌。

金观音庄园农家乐位于龙泉市兰巨乡蜜蜂岭村，是一处集茶叶种植、生产、销售、科研、旅游、休闲观光于一体的农家乐休闲庄园。近年横空出世的兰巨现代农业观光园，每到节假日，车水马龙，游客如织。许多人扶老携幼，举家出游，来这里晒太阳、玩泥巴、滑草皮、摘水果、体验农事，与大自然亲密接触。这里还有一个电子打靶房，20元打10发，备受各个年龄段游客的欢迎，开业不到三个月，就把全部投资收回了。

宝溪乡溪头村，说她是一块“文化飞地”“建筑艺术高地”并不为过。这个名不见经传的偏僻山村，因为一次建筑设计师与乡领导的“偶遇”，居然神奇地举办了一个“国际竹建筑双年展”，来自美国、哥伦比亚、德国、意大利、日本、韩国、越南和中国的11位建筑大师，在这里留下了15栋以竹子为材料、造型奇特的“新概念建筑”，小山村一时吸引了全球建筑设计师们的眼球。如今这里摇身一变，成了国际竹建筑文创村落，成为国家4A级景区、省级旅游风情小镇，常常游客爆棚，民宿往往一房难求。

在文旅融合成为新热点的当下，龙泉旅游正在从观光游向深度游、假日游向常态游、过路游向过夜游、单景游向全域游转变。龙泉文旅融合发展，敢为人先，前景无限美好。

Longquan is experiencing a cultural renaissance and coming back to its traditional prosperity. In its good old days， Longquan， in the southwest of Zhejiang Province， was a key regional center in the trade network that traversed Zhejiang and reached into Fujian and Jiangxi provinces in the south and the west. Longquan used to be famed for producing and exporting celadon to the outside world.

It suffered a serious setback when China experienced ravaging wars and political repercussions in the 20th century. For decades， rural Longquan was considered a less developed region. In recent years， it has been staging a strong comeback as it implements the countryside revitalization project. In 2017， the citys total tourism revenue topped 7.7 billion yuan， a 100% increase year on year. Nowadays， Longquan holds rural tourism events every month and tourist buses are a common sight throughout the city.

The monthly village events are planned and jointly staged by the citys tourism authorities on the basis of thorough studies of local geography， history， culture， resources， and transport. The village events are evened out on the calendar. This arrangement not only brings cash to villages and inspires local residents to take part in rural reconstruction and revitalization. Rural tourism is now a new engine that drives rural economy and general development.

Spring Festival FestivitiesCompetition

The competition took place in late April this year， long after the Chinese lunar New Year， which usually falls on a day in January or February. Villages across Longquan celebrate the Spring Festival by holding their own shows. Then the best programs out of the numerous grassroots shows come together to decide the real champion and entertain communities. The competition lasts for months. It goes first at the township level and then the finalists compete at the city level. The finalists this year will also hold special performances for the citys teachers， doctors and retired government officials respectively.

The village shows are a new rural phenomenon in Longquan. In 2018， 89 administrative villages and township communities in Longquan held performances， featuring 80 plus directors and 4，000 performers.

In January 2018， a national gathering held in Xitou Village in Longquan. A show was staged to feature selected programs from all over the country in celebration of the lunar New Year. The show attracted 30 plus mainstream news media and received over 10 million hits on the live broadcast.

The Spring Festival celebration shows have injected energy into the revitalization of traditional entertainment at the grassroots level in Longquan. Flower Drum Opera in Jinan Village is a good example. The tradition started in the village in the early years of the Ming Dynasty （1368-1644） and faded out in the 1960s. The opera was revived when villagers decided to stage their own performance in celebration of the lunar New Year. Now， a village troupe is in place to perform as a tourism attraction.

A large group of grassroots entertainment stars， directors and troupes have sprung out of the popular Spring Festival shows. What they do is more than entertainment. Villagers spend more time either participating in shows or watching shows. Some residents with deep pockets are willing to provide funds for village events.

Dragon Kiln

Longquan is famed all over the world for the celadon it makes. The porcelain tradition started about eighteen centuries ago. A national archaeological park in Longquan covers an area of about 10 square kilometers and preserves the remains of ancient kilns. In 2009， the traditional firing technique of Longquan celadon was inscribed on the UNESCOs Representative List of the Intangible Cultural Heritage of Humanity， the only one of its kind in the world on the list.

The city now offers tourists an opportunity to see the celadon glory at China Celadon Town， located in Shangyang Town and rebuilt on the site of the now-dysfunctional State-Run Longquan Porcelain Factory. Events in the town open tourists eyes to the fascinating yesterday and flourishing today of celadon in Longquan. The shopping street of the town displays and sells a full range of celadon products with its prices ranging from less than 10 yuan to 100，000 a piece. Collectors items are available at master studios.

Rural Attractions

The rural Longquan presents particularly rural scenic beauties that are attractive to urbanites. These resources are packed in different ways. Bee Ridge， a village in Lanju Town， presents Golden Guanyin Resort where urban visitors can unwind themselves and view how a tea plantation works to produce Golden Guanyin， an emerging black tea brand. The resort itself is the tea plantation， where tea production， science research and sales can be seen by tourists. The resort also offers hospitable amenities so that tourists can stay there and do sightseeing.

The town， where Golden Guanyin Resort is located， also boasts Lanju Modern Agricultural Sightseeing Resort. On weekends， tourists flock to the resort， which serves as a giant amusement park. Visitors can have hands-on experience in agricultural and recreational activities. One of the resorts star attractions is an electronic shooting range where people pay to shoot electronic guns.

Xitou Village has something unique to offer to tourists. An architect met a township government official by accident and they brainstormed and had an idea. An International Bamboo Architecture Biennial resulted and the bamboo structures were designed and built. The fifteen “new concept” bamboo structures designed and built by eleven architects from USA， Columbia， Germany， Italy， Japan， ROK， Vietnam and China are more than a brand new tourism attraction. The new concept bamboo structures have caught the attention of architects all over the world. Now Xitou is a hot spot on the tourism map of Longquan.