书店时光

文、图／荆强

○自由大街上的书报摊。Bookstalls on Ziyou Street.

从上个世纪50年代走过来的人，无论你是一个喜欢读书或是不喜欢读书的人，大都对早年间的书店有个基本的印象。那时候的书店如同当年的百货公司一样，后面是书架，卖书的营业员和买书的顾客之间隔着一个长长的玻璃柜台，柜台里面也放着书。需要翻阅或购买的书由营业员为顾客取，常去逛书店的人和营业员大都脸熟，有的甚至交成了朋友。

这些书店大多位于城市的黄金地段。几乎所有书店的题字都是毛主席题写的那四个大字“新华书店”。不论是济南当地经二纬三路的新华书店，还是各地城乡的新华书店，差不多都是这种模式。另外，就是一些散落街头的书刊摊，都是读书人的圣地乐园。

直到上个世纪90年代初，济南文化路上出现了一家三联书店，由于这家书店采取了开架售书的模式，卖书人和买书人之前去掉了长长的柜台，顾客可以在书架和书摊之前自由翻阅和选购。书店空间中还时常播送着分贝很低的背景音乐或畅销书介绍，整个书店迷漫着书香。那时候，这种自由读书的模式非常“时髦”，许多人都在书店找本书靠在书架旁阅读，或者干脆席地而坐，一待就是半天。

○1995年，位于济南文化路的三联书店。In 1995, Sanlian Bookstore at Wenhua Road, Jinan.

○1996年致远书店开业，作家张炜在书店开设专架。In 1996, Zhiyuan Bookstore was open for business. A special shelf for a writer named Zhang Wei was set up in the bookstore.

再后来的两三年里，由走向世界杂志社创导，联合了山东画报出版社和齐鲁晚报共同参与创办的致远书店出现。“致远”这个名字是由时任山东画报出版社的总编辑汪家明先生起的，书法家启功先生无偿给题的字。那时候的致远书店倡导“正版书，高品味”，同样采用了三联书店的经营模式，并且还在环境上下了点功夫，比如设置了壁炉和咖啡桌，墙上挂上了世界著名作家和科学家的肖像。没有太多的装饰，朴实无华。书店里还经常举办一些新书品读会和畅销书排行榜，让当时能常去这些书店逛逛成了一种时尚和品味。作家张炜先生、刘玉堂先生，孔孚教授、马瑞芳教授，还有许多文人雅客等都是那里的常客。

随着时间的推移，进入21世纪后，原来位于黄金地段的新华书店大都改换了门庭。又有许多形式更加新颖规模更大的书店不断出现。品聚书吧、山东书城、季风书园等，还有利用济南老房子开办的怀旧书店都如雨后春笋相继开业，这些书店有的新潮有的复古，更有个性亦更加温暖，书的品种也丰富多彩。让人们充分享受物质生活的同时也享受着丰富的精神生活。

编辑／王雪芃

○位于济南经三路的阡陌书店。Qianmo Bookstore at Jingsan Road, Jinan

○如今的书店更加个性也更具有人文情怀。Today’s bookstores are more personalized and have more humanistic feelings.

○季风书园自创办一直秉承“以独立的文化立场，自由的思想表达”的文化理念，于2017年在济南老商埠落户。Since its inception, Jifeng Bookstore has always adhered to the cultural concept of “Taking an Independent Cultural Stance, Expressing Free Thoughts”. In 2017, it settled in the old commercial port of Jinan.

○2013年，济南的泉城广场上出现了自助书店。In 2013, a self-service bookstore appeared at Quancheng Square, Jinan.

In the early 1990s, a Sanlian Bookstore appeared on Wenhua Road, Jinan, where customers could leaf through and pick out books from bookshelves and bookstalls at will. In those days, such a free reading mode was quite “stylish”. Many people might lean against a bookshelf and read books, or sit reading on the fl oor for half a day in the bookstore.

In the subsequent two or three years, Zhiyuan Bookstore initiated by the Openings Magazine Agency appeared. The bookstore was arranged environmentally with fireplaces and coffee tables, and decorated with the portraits of worldrenowned writers and scientists on its walls. Besides, some new book reading activities and bestseller lists were often held in the bookstore. It became fashionable and in good taste to visit such bookstores in that period.

After entering the 21st century, many larger-scale bookstores have emerged continuously in new forms. Such bookstores as Penjoy Book Bar, Shandong Book Mall, Jifeng Bookstore, as well as nostalgic bookstores built in some old houses of Jinan sprang up like mushrooms. Some are trendy while the others are retro, more personalized and warmer, with a wide variety of books. Such bookstores enable people to enrich their spiritual life while fully enjoying their material life.