Bertelsmann Book Club Terminated in China
2008-01-07LlYAHONG
CHINA TODAY 2008年11期
Ll YAHONG
ON July 14,Li Meng re-ceived a refund noticefrom Bertelsmann China,announcing the closure ofall businesses owned by Shanghai Ber-telsmann Culture Industry CO.,Ltd.,including the China Book Club.“I feltsorry when I learned of the news,”saysLi Meng,a magazine worker who hadbeen a member of the club for nineyears.On July 31,Bertelsmann alsOclosed its 36 retail bookshops in18Chinese cities.Just six years ago theclub had 1.5 million members and wasthe largest membership-based retailerof books and other media in the PRC.But a combination of factors.both inChina and abroad,has seen the clubwind up its operations in the country.