重庆国际文旅之窗

杨艳

Window for International Exchanges of Chongqing Culture & Tourism （WICT）

FITUR 2024

International Debut of a National Tourism Brand—“Nihao！ China”—Featuring Chongqing Culture & Tourism

From January 24 to 28， FITUR 2024， the 44th edition of the International Tourism Trade Fair， took place at IFEMA MADRID in Spain. Thanks to the world-renowned fair and favorable visa policies， Chongqing further enhanced its inbound tourism marketing efforts and ensured its place in major European markets. Therefore， the city improved its international popularity and reputation， and accelerated its pace of building itself into a world-renowned tourist destination. With all these endeavors， Chongqing could better tell “Chinas stories” and write a “Chapter about Chongqing.” In collaboration with provinces and cities such as Sichuan， Guangdong and Hubei， the Chongqing Municipal Commission of Culture and Tourism Development made its debut at the large international tourism fair as a national tourism brand named “Nihao！ China.” The brand promotion was jointly organized by the Oficina Nacional de Turismo de China en Madrid （China National Tourist Office， Madrid） and China Cultural Center， Madrid.

FITUR is a global leading tourism fair， with its 44th edition attended by 806 exhibitors and 9，000 companies from 152 countries and regions. A dozen of tourism product trading and business cooperation events were held at FITUR 2024. Concurrently， brand promotion events for participating countries took place.

On the first day of FITUR 2024， Chongqing culture and tourism events were presented to the public. The confluence of the Yangtze River and the Jialing River， and the Three Gorges on the Yangtze River provided a themed backdrop for the booth of Chongqing. Representative items of national intangible cultural heritage were on display， including local creative cultural products， intangible cultural heritage products and tourism products， such as paintings on ramie textiles， Liangping New Year woodblock prints and Sichuan double-sided embroidery. Thanks to these creations， the booth was crowded with an endless stream of visitors.

The most eye-catching crafts were Impressive Chongqing （a set of leave paintings which are representative items of Chongqings intangible cultural heritage）， Popular Chongqing （creative cultural paper-cut postcards）， and Mountain City Chongqing （hand-painted postcards）. At the booth， videos were played at all hours to show visitors the distinct natural beauty and culture of Chongqing.

Chongqing students studying in Spain volunteered to enthusiastically introduce the natural beauty， delicious food， customs and culture of their hometown， and hand out Chongqing attractions maps and travel guides to visitors. Special giveaways were popular. Representatives of European travel agents admired Chongqings cultural and tourism resources at the booth， expecting to promote collaboration.

Chongqing is abundant with distinct tourism resources， listed in the “Global Top 10 Fastest-Growing Tourism Cities” by the World Travel & Tourism Council and ranking first. Besides， it was rated in the “Top 10 Tourist Destinations” and “Global Top 10 Most Promising Travel Destinations” by international authoritative travel journals， Frommers and Lonely Planet. Chongqing also goes viral on social media platforms， such as YouTube and TikTok， becoming the most popular city among international tourists.

The relevant persons-in-charge from Chongqing Municipal Commission of Culture and Tourism Development stated that Chongqing is a noted historical and cultural city， dubbed “Magic Mountain City” and “8D City.” Chongqing will showcase and promote its excellent cultural and tourism resources to international tourists by participating in influential international tourism fairs， expecting more people to know about and fall in love with it. All these efforts are to improve the popularity， reputation and international influence of Chongqing as a cultural and tourism brand.

Photo/Chongqing Municipal Commission of Culture and Tourism Development

2024馬德里国际旅游展

重庆文旅亮相“你好！中国”国家旅游形象推介

1月24日至28日，第44届马德里国际旅游展在西班牙马德里国际会展中心举行。

重庆市文化和旅游发展委员会携手四川、广东、湖北等省市，在中国驻马德里旅游办事处和马德里中国文化中心的统一组织下，在“你好！中国”国家旅游形象推介中亮相。依托国际知名展会平台和越来越多签证便利政策，进一步加强重庆入境旅游宣传推广力度，巩固欧洲重点入境游客源市场，提升重庆国际知名度和影响力，加快建设世界知名旅游目的地，讲好“中国故事”，绘就“重庆篇章”。

马德里国际旅游展是全球领先的旅游行业展会。第44届马德里国际旅游展吸引了152个国家和地区的806家参展商和9000家企业参展，开展了数十场旅游产品交易和合作洽谈会，并举办参展国家的形象推广活动。

开展首日，重庆文旅精彩亮相。重庆展台以两江交汇、长江三峡为主题背景，国家级非遗代表项目展品夏布版画摆件、梁平木版年画、蜀绣双面绣等特产文创、非遗、旅游产品琳琅满目，现场嘉宾川流不息，颇为热闹。

其中，重庆非遗代表项目展品《印象重庆》叶脉画套装、文创产品《网红重庆》剪纸明信片、《山城重庆》手绘明信片尤为吸引眼球。现场滚动播放视频，让观展嘉宾了解重庆独具特色的自然风光和人文风情。

重庆籍西班牙留学生担当了本次会展志愿者，向前来观展的嘉宾热情推介家乡的美景、美食、风土人情，发放重庆旅游地图和旅游指南，赠送特色纪念品。多个欧洲旅行商代表观摩了重庆展台，赞叹重庆文旅资源丰富，希望开展合作。

重庆旅游资源独特而富集，被世界旅游业理事会评为“全球旅游增长最快城市”，被国际权威旅行杂志《弗罗默旅行指南》《孤独星球》评为“世界十大旅游目的地”“全球十大最具发展潜力的旅行地”。在YouTube、TikTok等社交媒体上，重庆火爆吸睛，成为外国游客最想去的城市。

市文化和旅游委相关负责人表示，重庆是著名的历史文化名城，“魔幻山城”“8D城市”都是它的代名词。为让更多的朋友了解重庆、爱上重庆，重庆将借助国际旅游行业展会的平台影响力，向海外游客展示推广重庆文化和旅游精品资源，不断提升重庆文旅品牌形象的知名度、美誉度和国际影响力。