“兔圆圆”来了！2023年中央广播电视总台春晚标识和吉祥物发布

奇速英语国际教育研究院

On December 22， the China Media Group released its official logo（标志） and mascot（吉祥物）， "Tu Yuanyuan" （literally round bunny） for the 2023 Spring Festival Gala， under the theme of "A more prosperous life in a thriving（旺盛的） China in the new era".

The Year of the Rabbit is just around the corner， with Chinese New Year arriving on January 22 in 2023. At precisely 8 p.m. on Lunar New Year's Eve in practically every Chinese household， families get together in front of TV， watching performances such as dance and operas. The Spring Festival Gala， hosted by China Media Group （CMG）， known as "Chunwan" in Chinese， has become an indispensable part of the Chinese Lunar New Year celebration since 1983. The 2023 Spring Festival Gala will air on Spring Festival Eve， which falls on January 21.

After gathering countless audiences' favorite options and through systematic and informative big data research， the 2023 Spring Festival Gala official logo and mascot image， "Tu Yuanyuan"， was born. It is the first intellectual property mascot generated through big data analysis in the 40-year history of the Spring Festival Gala.

The mascot "Tu Yuanyuan" shows the aesthetics（美学） and meaning of the traditional Chinese zodiac sign rabbit. The image is inspired by the earliest rabbit-shaped animal found in the world so far， and creatively presents the scientific research achievements in China. The design of the mascot "Tu Yuanyuan" was completed in four months by Chen Xiangbo， the director and chief curator of Guan Shanyue Art Museum in Shenzhen， and the visual design team of the Spring Festival Gala. The overall image is based on the characteristics of the Chinese white rabbit， incorporates（吸收） the aesthetic style of gongbi， a careful realist technique in Chinese painting， and is completed using 3D modeling technology.

1.What can we know from Paragraph 2？

A.The venue of the Spring Festival Gala.

B.Tu Yuanyuan's design process.

C.The time of Spring Festival Gala.

D.The Spring Festival Gala's developing process.

2.What does the underlined word "indispensable"

mean？

A.Temporary.                  B.Essential.

C.Overwhelming.           D.Alternative.

3.What's the main idea of Paragraph 4？

A.How the image of "Tu Yuanyuan" came about.

B.Why Chinese people like Chinese white rabbits.

C.When the traditional Chinese zodiac signs appeared.

D.Who thought of the idea of designing a mascot.

4.In which section of a newspaper may this text appear？

A.Entertainment.                B.Culture.

C.Science&Tech.                   D.Celebrities.

參考答案

1.C。解析：细节理解题。根据第二段的“At precisely 8 p.m. on Lunar New Year's Eve in practically every Chinese household”这一句，我们可知，春节联欢晚会于每年除夕晚上8点开始。故选C。

2.B。解析：词义猜测题。根据画线单词前面的“At precisely 8 p.m. on Lunar New Year's Eve in practically every Chinese household”和后面的“since 1983”以及“in the 40-year history of the Spring Festival Gala”，我们可知，春晚从1983年起成为中国农历新年庆祝活动的重要组成部分，每年人们都会聚集在电视机旁，观看节目，这已经延续了40年。故选B。

3.A。解析：段落大意题。根据第四段内容，我们可知此段主要介绍“兔圆圆”这个形象是如何设计出来的。故选A。

4.B。解析：推理判断题。本文首段提及了2023年中央广播电视总台春晚标识和吉祥物的发布，全文主要介绍了春晚以及吉祥物“兔圆圆”的相关情况，最有可能出现在文化版块。故选B。