The rise of China-Chic

湖北 刘小畅

The term“China-Chic”characterizes the rise of China's native fashion trends.It has expanded the concept of“Made in China”,which is usually regarded as the assurance of the quality of products.In recent years,“Made in China”has been recognized as the representation of Chinese culture offered by home-grown Chinese brands,or simply“China-Chic”.The recent years saw the boom of the“China-Chic”economy as the number continued to rise.

The initial adoption of the term“China-Chic”represents a unique fashion trend mainly defined by the country's cultural elements.Designers in the fashion industry were the first to feature traditional Chinese patterns and characters in their newest collections.The eye-catching colors and styles created a visual feast that many people had never seen before,quickly turning the collections into best-sellers.The impact then spread to other industries,particularly the cosmetic and food industries.

Moving forward,the booming film,television and music industries also increased the appeal of pursuing traditional Chinese style.Their rebranding and promoting of the traditional Chinese culture boosted cultural confidence among China's younger generations.

Under such influence,young people gradually shifted their attention from pop culture to traditional Chinese art and literature.Many of them have also learnt to dress themselves up in ethnic garments,complete with accessories and hairstyles.

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