如何办好杭州亚运会？

杭州亚组委副秘书长、杭州市副市长陈卫强专访

钱塘江畔，新花绽放，蝴蝶自来！杭州2022年第19届亚运会倒计时一周年，杭城处处洋溢着亚运氛围。杭州亚运会组委会副秘书长、杭州市副市长陈卫强接受本刊记者专访，就大家关心的问题进行了解读。

记者：您到杭州亚组委主持工作后，曾考察过其他一些城市大型赛事的筹办工作。和历届亚运会筹办相比，杭州这次筹办有何不同，能否给大家透露一下将如何呈现一个别样精彩的亚运会？

陈卫强：亚运会的举办是杭州市、浙江省乃至全国的一件大事。杭州亚运会，是第三次在中国举办的亚运会。第一次是1990年北京亚运会，举国欢腾，全面参与，充分展示了我们国家的实力，让全世界对中国有了很好、很深刻的了解，办得非常成功;第二次是2010年的广州亚运会，办得很精彩。有前两届亚运会珠玉在前，杭州亚运会怎样举办才能形成新的超越，这是我们要思考的。亚运会的办赛规模、参与人数、举办项目，不比奥运会少。杭州亚运会目前已经确定的赛事项目有40个大项61个分项482个小项，将产生482块金牌，所以办一届有“中国特色、浙江风采、杭州韵味、精彩纷呈”的亚运会，是我们的追求。

记者：从亚运会筹备开始，每一个关键时刻，杭州亚组委的工作人员都付出了很多努力，疫情等不确定因素为筹办工作带来新的挑战，您怎么看这些变数？

陈卫强：2015 年的9月16日，杭州亚运会正式申办成功， 2016年3月18日，杭州亚运会组委会正式成立。在此期间，相关部门和工作人员已经做了大量的前期准备工作，这也让我们深感责任重大、使命光荣。

2022 年是赛事比较集中的年份，北京冬奥会、卡塔尔世界杯亚洲区预选赛等都将在这一年举办，还有比如世界田联比赛等一些单项赛事，也延期到了2022年。众多赛事集中，很有可能会分散公众关注度，对运动员的影响较大，他们的训练、比赛、休整周期将被压缩。此外，全球经济下行背景下，赛事的市场开发也将受到较大冲击。

但是我认为，杭州亚运会肯定能办好，习近平总书记对杭州亚运会有着殷切的期望，他表示，中国政府全力支持杭州市，相信杭州有能力举办一届成功的亚运会。这让我们觉得底气很足、信心很强！

记者：如何办好亚运会是亚组委一直在思考并践行的问题，在您主持亚组委工作期间，提出了“体育亚运、城市亚运、品牌亚运”三个层面，这三者是怎样的一个关系？

陈卫强：在整个亚运筹办的思考过程当中，基于整体属性和定位，提出了“体育亚运、城市亚运、品牌亚运”三个层面。

“体育亚运”层面 ：要按照“绿色、智能、节俭、文明”的办会理念，确保各业务领域筹备工作到位，所有场馆建成并正常运行。各项体育赛事圆满完成，各国运动员比出成绩、比出水平，多元文化相互交流、光彩夺目，使本届赛会成为亚运史上令人难忘的盛典。

“城市亚运”层面 ：紧紧围绕“办好一个会，提升一座城”的战略目标，动员全社会力量参与亚运筹办，并以此为契机，充分借助政企互动、公众活动等载体的影响力，最大程度推动全省经济和社会发展，增强市民健康素养和文明程度。全省面貌能够通过亚运会的成功举办焕然一新，尤其是各个办赛城市的品位得到质的飞跃，在空间上最大程度放大亚运效应。

“品牌亚运”层面 ：亚运筹办过程中注重树品牌、立标杆、创遗产，赛前赛时赛后持续释放亚运红利，让更多人通过亚运会走近杭州、认识浙江，使亚运印记成为城市的品牌，持久推动城市的进步，使杭州亚运会的影响力像 G20 峰会一样广泛和深远，在时间上最大程度放大亚运效应。

体育亚运、城市亚运、品牌亚运这三个层面的亚运，是一个递进的关系，一个台阶一个台阶地往上递进，越往上层面越高。

记者：按照递进关系来说，“体育亚运”应该是最初的一个层面，也就是公众理解中的体育赛事。那么目前我们的场馆建设处在哪个阶段？

陈卫强：杭州亚运会有57个竞赛场馆（含2个亚残运会独立场馆），31个训练场馆，5个亚运村及分村。目前为止，场馆建设进度都非常顺利，计划到今年年底，95%以上的场馆，基本完成整个外观建设以及场馆内部分智能配套等软装建设。每个场馆都是一个独立的作战单元，是一个新型指挥部，我们很期待全面施行场馆化运行。

记者：亚运与我们每个人息息相关，比如多条地铁线的开通给生活带来便捷、亚运带动了杭州经济的发展。有一种说法，办亚运能使一座城市建设加快五到十年，比如 2010 年的广州亚运会。那么杭州通过举办亚运，能让杭州的社会经济发展有怎样的提升？

陈卫强：亚运会本身不仅是一项体育运动，也是经济活动。在亚运筹办过程中，会涉及到很多经济领域的应用。我们提出智慧亚运、智慧产业、数字经济产业、互联网产业等，亚运所赋予的经济红利，形成了独特的产业链条、产业体系。

此外，亚运筹办工作也涉及到很多基础设施建设，这也是一个推动经济发展的过程。从经济效应来看，重大体育赛事对经济推动有很大作用，比如1964年日本东京奥运會，当时日本经济一度低迷，但是筹办奥运会之后，国民经济得到了大幅度提升，日本的新干线就是那时候开通的。

对一个区域、一个城市来说，亚运会这样的赛事对经济的拉动作用是很大的。我们相信杭州亚运会的举办将推动城市经济的发展。

记者：从“体育亚运”了解到的是体育赛事本身，从“城市亚运”了解到城市品质的提升与民众的幸福感的增强，那么“品牌亚运”到底能给杭州留下什么遗产？什么样的东西能叫做亚运遗产？

陈卫强：亚运遗产、亚运印记，指的是一座城市举办了一届亚运会之后能够留下什么，能够怎样发扬亚运这个品牌？这既有硬件方面的痕迹，也有软件方面的意义。比如亚运效应的助推之下，新开设的地铁线路、亚运专列、场馆设施建设等都是亚运遗产在硬件方面的呈现;而软件方面则更侧重于亚运文化精神内核，比如亚运会开幕式给公众留下的文化印记，这个印记不会转瞬即逝，它具有传承意味，提到杭州亚运会，就会想到它。我们已在拍摄一部亚运主题的纪录片，未来也将筹拍亚运主题电影和电视剧，把亚运筹办全过程记录并保留下来，可让后人观摩借鉴。通过这一系列的文化产品，来构成杭州亚运会这个文化品牌。

杭州亞运会是与众不同的，要把这些有特点的宝贵遗产留下来。亚运会闭幕后，我们计划修建一个亚运博物馆，展现亚运筹办过程中的精华和印记，给后来者带去一些思考和启迪。

How to Stage the Hangzhou Asian Games Successfully？

Q&A with Chen Weiqiang， Deputy Secretary General of the HAGOC and Deputy Mayor of Hangzhou Municipal Government

Economical Asian Games： Make full use of existing venues and facilities， and follow the principle that “unless absolutely necessary， renovation instead of new construction， repairment instead of replacement， renting instead of buying and borrowing instead of renting”; explore mechanisms of market innovation， especially the introduction of of private capital， and try to obtain enough funding through market.

Q： After you came to the HAGOC， you have traveled to a number of cities that have hosted major sporting events and studied their organizing work. Compared with previous Asian Games， what are the unique features of Hangzhous preparations this time？ Could you tell us how Hangzhou will present the Asian Games？

Chen： Staging the Asian Games is a great event for Hangzhou， Zhejiang province and the whole country. The Hangzhou Asian Games will be the third held in China. The first two games， the 1990 Beijing Asian Games and the 2010 Guangzhou Asian Games， have fully demonstrated the strength of our country， and people from around the world got to know China much better. With these two amazing Asian Games， we need to think and plan carefully about how Hangzhou Asian Games could do better. In terms of scale， the number of participants and events， the Asian Games is on par with， if not bigger than， the Olympic Games. For the 2022 Hangzhou Asian Games， 482 events in 40 sports have now been confirmed， and a total of 482 gold medals will be awarded. Therefore， our goal is that the Asian Games will be an event with “Chinese style， Zhejiang glamor and Hangzhou flavor”.

Q： From the very beginning of preparing for the Asian Games， the staff members at the HAGOC have made great efforts at every critical junction. Unforeseen circumstances such as the outbreak of COVID-19 have posed new challenges. What do you make of these uncertainties？

Chen： On September 16， 2015， Hangzhou officially won the bid to host the Asian Games. On March 18， 2016， the HAGOC was formally established. During this period， relevant departments and staff did a lot of preparatory work， which also made us realize that we shouldered great responsibilities and this was a glorious mission.

The year 2022 will be a year full of major sporting events. The Beijing Winter Olympics and the Asian qualifiers for the Qatar World Cup will both be held in 2022 and events like the World Athletics Championships have also been postponed to 2022. The concentration of so many events is likely to distract public attention and have a great impact on athletes， whose training， competition and recuperation cycle will be shortened. In addition， in the context of the global economic downturn， the marketing of these events will probably suffer as well.

But I think the Hangzhou Asian Games must be and will be staged successfully as General Secretary Xi Jinping has high hopes for the event. He said that he believed Hangzhou could hold the Asian Games successfully， which is a great vote of confidence， and that the whole nation would be behind Hangzhou， which has furthered boosted our confidence！

Q： Running the 19th Asian Games successfully is a goal for the HAGOC. You have proposed to achieve the task in three aspects， namely “Asian Games for Sports Development， Asian Games for Urban Development and Asian Games for Brand Development”. What is their relationship？

Chen： The three aspects were put forward during the organizing process for the games， based on the overall attributes and positioning of the event.

First of all， the Asian Games is a sporting event and sporting activities are the event is for. Therefore， it is essential that preparations should be done thoroughly， venues should be built and operated properly， sports events should be organized to all satisfaction， and athletes should compete fairly for the best results.

Second， there is more than sports activities for a major sporting event like the Asian Games; the efforts and resources of a whole city are required， hence the idea of “Asian Games for Urban Development”. We often say that “staging the Asian Games successfully will further develop the city”. For Hangzhou， active social participation during the Asian Games will help promote the economic and social development of the city to the fullest extent， and enhance civility and health of the citizens.

Third， a high-level sports event， the comfort and convenience brought about by advanced intelligent urban infrastructure， and the eternal memories born in the Asian Games will all become part of the games overall brand， hence the Asian Games for Brand Development. Therefore， we should be fully aware of the legacy that the games will produce， continuously reap the benefits from the games and make it into a brand of the city， promoting its progress in the process.

In this way， we can obviously see that the Asian Games for Sports Development， Asian Games for Urban Development and Asian Games for Brand Development evolve progressively.

Q： Then Asian Games for Sports Development should be at the first level， that is， sporting events as the public commonly understands. So where are we in terms of venues and facilities preparation？

Chen： A total of 57 competition venues， 31 training venues and 5 Asian Games villages and sub-villages have been prepared for the Hangzhou Asian Games has. So far， the progress is very smooth， and it is planned that by the end of this year， more than 95% of the venues will see their exterior construction and the accompanying intelligent facilities inside completed. Each venue is a separate operational unit， a new command center， and we look forward to seeing the venues in full operation.

Q： The Asian Games is closely related to all of us. For example， the opening of several subway lines has brought convenience to our lives， and the Asian Games has promoted the economic development of Hangzhou. Some say that hosting the Asian Games will speed up the development of a city by five to ten years， as the Guangzhou Asian Games did in 2010. How can Hangzhou improve its social and economic development through the Asian Games？

Chen： The Asian Games is not only a sporting event， but also an economic endeavor. In the process of organizing the Asian Games， many economic applications will be involved. We have proposed the ideas of Smart Asian Games， smart industry， digital economy industry， internet industry， among others. It is the economic dividends conferred by the Asian Games that have helped form a unique industrial chain and system.

In addition， the preparation for the Asian Games also involves infrastructure construction， which is a process to promote economic development as well. In terms of economic effects， major sporting events usually play quite a significant role in spurring the economy. For example， the Japanese economy was in a slump before the 1964 Tokyo Olympic Games. However， after the games， its national economy was greatly lifted. Indeed， Japans Shinkansen started operation at that time.

For a region or a city， events like the Asian Games have a similar impact on the economy. We believe that the Hangzhou Asian Games will stimulate the citys economic development. Currently， Hangzhous annual GDP stands at more than 1，500 billion yuan. And the Asian Games will undoubtedly further boost Hangzhous economy.

Q： and Asian Games for Brand Development”. If “Asian Games for Sports Development” focuses on sporting events， “Asian Games for Urban Development” emphasizes urban development and enhancing peoples sense of happiness， then what kind of “legacy” can “Asian Games for Brand Development” leave behind for Hangzhou？ What can be called the Asian Games legacy？

Chen： When we speak of “Asian games legacy” and “Asian Games imprint”， we are essentially asking what can we get after the games and how to carry forward such a big brand？ This has both hardware and software implications. For example， in terms of hardware， thanks to the Asian Games， new subway lines are opened， Asian Games-themed tourist trains are offered， venues and facilities are built or renovated. In terms of software， the memories of the opening ceremony， for instance， will remain in the public minds for a long time to come. We are also planning to make a documentary or film about the Hangzhou Asian Games， recording the whole process of preparing for the event， and to build an Asian Games museum， which in turn could serve as valuable reference for our successors.