市政府外办携手重报集团加强国际传播能力建设

贺煜

為深入贯彻落实习近平总书记在中共中央政治局第三十次集体学习时就加强国际传播能力建设的重要讲话精神，8月4日，市政府外办党组书记、主任章勇武，党组成员、副主任王雯带队到重庆日报报业集团调研，与重报集团党委书记管洪，党委副书记、总裁向泽映等领导，就共同加强国际传播能力建设开展座谈交流。

双方签署合作协议，将用好用活外事资源，做大做强重庆国际传播平台，共同推进外事工作对外宣传，形成国际传播合作机制，实现优势互补、资源共享，通过国际互联网讲好重庆故事。

座谈会上，管洪对市政府外办一行表示欢迎。他说，此次签约是贯彻落实习近平总书记对国际传播工作的重要讲话精神，共同讲好中国故事的具体举措。也是支持重庆国际传播中心在既往工作成效的基础上，乘势而上加快发展的具体行动。下一步，希望重庆市政府外办在平台建设、精品内容生产、建设中国西部国际传播中心、线下活动落点、对外合作等方面为重庆国际传播中心发展提供更多支持，共同讲好重庆故事，提升重庆城市国际形象。

章勇武表示，此次签约是双方合作的起点，希望双方以此为契机，进一步深化合作，为重庆建设中西部国际交往中心、建设内陆开放高地贡献力量。具体而言，希望在三个方面“借船出海”：在对外交往和对外宣传方面，借助重报集团的平台，用外国人听得懂、看得懂的语言讲好重庆故事;在重庆全域尤其是区县层面，全面提升开放意识和思想;借助重报集团的专业所长，推动市政府外办下属外宣媒体平台转型升级。

重庆国际传播中心主任赵吾君详细介绍中心发展情况，并表示将以建设西部国际传播中心为牵引带动全盘工作再上台阶，实现重庆国际传播中心在内容、平台、产业等方面全面升级。

王雯用“权威、专业、前沿、多元、责任感”概括参访重报集团的感受。她表示，希望通过此次签约，共同用好优势资源，把重庆故事、对外交流的故事讲好、传递好，并以此次合作为起点，双方形成合力推动国际传播工作向高、向深、向远提升。市政府外办将与重报集团落实好协议事项，及时为重庆国际传播中心提供外事相关的信息、故事、题材，共同做好重庆品牌建设。同时，市政府外办也愿意利用外事资源助力其建设中国西部国际传播中心。

据了解，重庆日报报业集团于2018年8月设立重庆国际传播中心，建设和运营iChongqing英文网站及海外社交媒体。截至目前，iChongqing的海外用户超过600万，成为重庆开展对外传播的主平台，和外国人了解重庆的重要窗口。

根据协议，重庆国际传播中心将在iChongqing英文网站开设“国际交往（International Exchange）”频道和“专题（Special）”频道，“国际交往”下设“外事要闻（News）”“涉外服务（Service）”“国际友好城市（Sister Cities）”三大板块。发布包含重要外宾访渝、重要外事活动、国际合作、国际人文交流等在内的重庆涉外新闻。报道与解读重庆的国际交往政策举措，包括国际经贸合作、成渝地区双城经济圈建设、文化交流、领事签证、工作生活等相关政策法规、外国驻渝领事机构联系方式等，加深海外用户对重庆的认识，促进重庆的国际交流与合作。

双方将通过iChongqing的海外社交媒体矩阵，开展重庆与国际友城的互动。据悉，iChongqing已经联动重庆国际友城社交媒体，以“街头文化”为切入口，发起“重庆@国际友城街头文化季”#streetculture活动，体现重庆与国际友城之间的文化互动。iChongqing将与国际友好城市海外社交账号合作开展美食节、街舞大赛等联合话题活动、打卡对应城市重要节庆风俗，通过Facebook、Twitter等海外主流社交媒体进一步拉近与强化友城关系，推动友好城市间在经贸、科技、文化、教育等多领域合作。

市委外办秘书处、市政府外办秘书行政处、市政府外办新闻处负责人参加上述活动。

In order to thoroughly implement the guidelines of General Secretary Jinpings important speech on strengthening international communication capabilities during the 30th collective study of the Political Bureau of the CPC Central Committee， on August 4， Zhang Yongwu， Party leadership group secretary， and director general of the Foreign Affairs Office of Chongqing Municipal People's Government and Wang Wen， member of Party leadership group and deputy director general of the Foreign Affairs Office of Chongqing Municipal Peoples Government led a group to the Chongqing Daily Newspaper Group for survey and held meeting discussions with leaders such as Guan Hong， Party secretary of Chongqing Daily Newspaper Group， and deputy Party secretary and president Xiang Zeying to jointly strengthen the building of international communication capabilities.

The two parties signed a cooperation agreement to make good use of foreign affairs resources， expand and reinforce Chongqing's international communication platform， jointly promote external publicity of foreign affairs work， form an international communication cooperation mechanism， achieve advantage supplementation and resource sharing and tell Chongqing stories well through the international Internet.

At the meeting， Guan Hong welcomed the group of the Foreign Affairs Office of Chongqing Municipal People's Government. He said that this signing is a concrete measure to implement the guidelines of President Xi Jinping's important speech on international communication work and jointly telling the stories of China well. It is also a concrete action to support the Chongqing International Media Center to ride the wave and accelerate its development on the basis of previous work results. In the next step， it is hoped that the Foreign Affairs Office of Chongqing Municipal People's Government will provide more support for the development of Chongqing International Media Center in terms of platform construction， high-quality content production， construction of Western China International Media Center， offline event implementation， and foreign cooperation， and jointly tell the Chongqing stories well and enhance the international city image of Chongqing.

Zhang Yongwu said that this signing marks the starting point for bilateral cooperation and he hoped that both parties will take this opportunity to further deepen cooperation and contribute to Chongqing's construction of an international exchange center in Central and Western China and an inland high ground of opening up. Specifically， he wished to "go global" in three aspects： in terms of foreign exchanges and foreign publicity， using the platform of Chongqing Newspaper Daily Group， tell the stories of Chongqing in a language that foreigners can fully understand; in Chongqing as a whole， especially at the district and county level， comprehensively enhance the awareness and thinking of opening up; with the expertise of Chongqing Newspaper Daily Group， promote the transformation and upgrading of the foreign publicity media platforms under the Foreign Affairs Office of Chongqing Municipal People's Government.

Zhao Wujun， director of the Chongqing International Media Center， introduced the development of the Center in detail， and said that the construction of the Western International Media Center will bring the overall work to a higher level and achieve comprehensive upgrading of the Chongqing International Media Center in terms of content， platform， and industry.

Wang Wen used "authoritative， professional， cutting-edge， diverse and responsible" to summarize her observations of visiting Chongqing Newspaper Daily Group. She hoped that through this signing， superior resources could be well leveraged to tell and convey the stories of Chongqing and foreign exchanges well. And taking this cooperation as a starting point， the two sides will form a synergy to promote international communication work to higher， deeper and farther dimensions. The Foreign Affairs Office of Chongqing Municipal People's Government will implement the agreement jointly with Chongqing Newspaper Group， provide the Chongqing International Media Center with information， stories， and themes related to foreign affairs in a timely manner， and forge the Chongqing brand together. At the same time， the Foreign Affairs Office of Chongqing Municipal People's Government is also willing to use foreign affairs resources to help building the Western China International Media Center.