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英富曼集团发布2021年展望

2021-08-05

出展世界 2021年3期
关键词:开展业务集團体量

4月底,英富曼集團发布了公司2021年展望。公司将2021年称为“B2B实体展会的转型之年”,并表示各地线下展复展速度因地域而异。其中,中国大陆、北美和中东的速度要快于其他地方。

2020年,英富曼集团大幅增加了线上展和混合展的体量。2021年,公司将与各行各业的重要伙伴展开合作,并基于2020年的服务经验和客户反馈来开展业务。目前,公司一共有40多场B2B展会成功在线下举办,在澳大利亚、迪拜、埃及、日本、泰国、英国等地的展会也已确定将很快举办,但欧洲大陆的线下展会依然有很大的不确定性。

2021 outlook by Informa

Informa PLC have released their 2021 outlook. Calling 2021 a “transition year for B2B physical events”, the group says it expects “activity levels [to be] dependent upon the pace and scale of re-opening of physical events, which ... is varying by region and customer market”. Mainland China, North America and the Middle East, in that order, are tracking ahead of Europe, the company says. In the U.S., Informa reports a progressive return of B2B physical events on a state-by-state basis.

In Mainland China, the group has now run 45 B2B events post-COVID, six of these with revenues in line or ahead of 2019 levels. Elsewhere, Informa have seen or have now confirmed a return to physical B2B events in Australia, Dubai, Egypt, Japan, Malaysia, Taiwan, Thailand and the UK, amongst others. There remains continued uncertainty over the pace and rate of return in Continental Europe. In 2020, Informa expanded significantly into virtual and hybrid events. The group is “building on this experience and customer feedback in 2021”, partnering with a range of key partners. www.informa.com/investor-relations

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