“诗画浙江”全球朋友圈越来越大等四则

吴洋 周翼双

“詩画浙江”全球朋友圈越来越大

2021年新年伊始，来自浙江的新晋世界文化遗产、“网红”——良渚古城遗址，在巴黎中国文化中心的推特和脸书上掀起一波热潮：运营帖仅发布一周就覆盖了15万人次。

不仅是巴黎，1月1日起，“云上泽国——良渚文明线上主题展”在全球43个中国文化中心平台同步启动，为浙江文旅的传播、推广打开一扇窗。通过先进的交互技术和沉浸式体验，一幅五千年前的生活画卷徐徐展开，让良渚这张“金名片”走向国际。如今，生活在欧洲主要城市的人们，可以在浙江旅游VR虚拟体验点通过情景交互体验、现实场景再现等方式，在家门口“云游”浙江。

在亚洲，日本是浙江文旅产业的重要客源市场。早在去年10月17日，浙江小百花越剧院内，由省文化和旅游厅主办的“万名日本游客走进诗画浙江”活动正式启动。活动启动仪式上，浙江旅行商代表与日本JTB旅行社代表、日本HIS国际旅游社代表现场签约，多家日本知名旅行商代表也在线上与现场代表同步签约。

温州：网络国际传播主题活动

“打卡中国 DakaChina”网络国际传播主题活动启动仪式在温州举行。四十余位来自近二十个国家的网络国际传播达人来到现场，从“浙”里启航，一起为中国打卡。

活动聚焦生态之美、人文之美、和谐之美。启动仪式上，美国知名网络博主郭杰瑞、东方美食生活家李子柒、俄罗斯小伙德米日，忠实的相声爱好者、约旦留学生牧沙等发布嘉宾，通过线上线下发布形式，揭晓了极具浙江特色的44个“打卡中国”打卡点，通过浙江“取景框”，聚焦中国、展现中国，在现代网络新语境下，全面呈现中国形象、中国精神、中国气派、中国力量。

青田：见屏如见面 线上话团圆

2021年2月5日的南方小年夜，在“华侨之乡”青田，一场跨越时空的盛会在小舟山村举行。第四届浙江侨乡中国年将往年的线下盛会改为线上直播，精彩讲述云上年夜饭、云上村晚、共奔小康、共抗疫情的青田故事，让海内外的华侨、侨眷进行一场跨越时空的小年团圆：越剧来到欧洲、青田方言碰上Rap……浙江侨乡中国年精心烹制的“线上大餐”，让国际友人体验中国年的欢乐，让海外游子追忆家乡的地道滋味，让国内外的侨乡人在网上一道分享乡愁与团圆的快乐。

桐庐：全球最佳旅行地

2020年11月，美国《国家地理》杂志公布了2021年25个全球最佳旅行目的地，浙江桐庐作为文化和历史目的地入选。上榜的还有美国阿拉斯加卡特迈国家公园、关岛、韩国庆州、澳大利亚豪勋爵岛、加拿大黄刀市、加蓬……而桐庐作为文化和历史目的地入选，是中国唯一入选目的地。

Picturesque Zhejiang Attracts More International Friends

On the New Years Day in 2021， Chinese Culture Center in Paris launched an online exhibition of the 5，000-year-old Liangzhu City， now a world heritage site in a suburb of Hangzhou， on Twitter and Facebook. The online showcase received more than 150，000 hits after a week.

The exhibition was launched simultaneously at 43 Chinese Culture Centers across the world， opening a window on Zhejiang for international viewers. People in major European cities can tour Zhejiang online， visiting places of historical and cultural interests of Zhejiang through VR interaction and viewing videos and photos.

Japan is a large source market for tourism across Zhejiang. October 17， 2020 saw the launching of a tourism promotion by Zhejiang Culture and Tourism Administration in Hangzhou. At the launching ceremony tour operators in Zhejiang signed agreements with Japanese tour operators JTB and HIS on the site and with several other tour operators in Japan through an online ceremony.

“Daka China” Started in Zhejiang

On November 20， “DaKa China”， an international internet communication event， was launched in Wenzhou， east Chinas Zhejiang Province. Over 40 Internet influencers from about 20 countries witnessed the opening of the one-month-long media tour， and 44 popular scenic spots in Zhejiang Province were introduced to a global audience at the opening ceremony.

“DaKa” in Chinese pinyin or “打卡” in Chinese or “punch the card” in English， is a Chinese phrase used by social media people， referring to the practice of registering ones presence at a famous location.

From November 20 to 21， the 40-plus Internet influencers across the world visited eight places in Wenzhou， launching the national “DaKa China” event.

Some of the international internet influencers have been in Zhejiang for some time. They expressed their passion for China， their second home.

31-year-old Russian Dmitrii Doronin has been in China since 2013. He is an internet celebrity due to the short videos he broadcasts online. The videos are all about his experiences in rural Zhejiang. At the launching ceremony of “DaKa China”， he shared his life in Zhejiang with the international audience. “I have visited almost all rural areas of Zhejiang. Right now I am living in a village，” said the Russian.

Jerry Kowal， an American who is an internet celebrity known for his video blogs about Chinese life on YouTube， interacted through a video app with hosts in Wenzhou， expressing his passion for China and Zhejiang.

Online Family Reunion in Qingtian

Qingtian in southern Zhejiang is home of a large overseas Chinese community in Europe. Of 550，000 registered residents in Qingtian， about 330，000 live overseas. February 5， 2021 marked the Preliminary New Years Eve， a week before the eve of the Spring Festival， which fell on February 11 this year on the lunar calendar. A Preliminary Eve celebration was held at Xiaozhoushan， a village in rural Qingtian. It was the fourth of the annual event. In the past， the celebration was held off line. This year， it was held online. The online entertainment was exciting， colorful， and heartwarming， including a Yueju Opera performance and a hip-hop stint in the Qingtian dialect.

Tonglu on National Geographics List of Destinations on the Rise for 2021

In November 2020， National Geographic published a list of destinations on the rise for 2021. Tonglu， a rural part of Hangzhou， is one of “the 25 amazing places to inspire future journeys and remind us why we love to travel”.

Also on the list are Katmai National Park in Alaska， Guam， Gyeongju in the Republic of Korea， Lord Howe Island in Australia， Yellowknife in Canada， and Gabon in Africa. Tonglu is the only destination of China on this list.