以文融城绘蓝图 以文筑梦润人心

方俊 罗意 刘佳蓓

国民之魂，文以化之;国家之神，文以铸之。从古至今，文化始终是耀眼的时代底色，更是城市综合实力的重要标识。

近年来，龙游县赓续文化根脉，传承创新发展，全面提升城市软实力和竞争力，加快建设四省边际中心城市、打造四省边际共同富裕示范区。

成风化人、歌以咏志，曾经“藏在深闺人未识”的文化瑰宝越来越多地显露人前，文化“活”起来、旅游“热”起来、发展“快”起来，一幅山清水秀、百花齐放的秀美图景在龙游大地徐徐展开。

“8090”宣讲有“温度”

“山因脊而雄，屋因梁而固，英雄是时代的脊梁，是我们这个时代最闪亮的精神坐标……”9月13日，詹家镇浦山村议事广场上热闹非凡，衢州市“8090新时代理论宣讲”工作现场推进会在龙游县举行，全市各县（市、区）宣讲员齐聚一堂聆听宣讲，互看互学，不仅能交流理论宣讲的先进工作经验，更有利于探索新时期理论宣讲工作的创新与实践，进一步提升全市理论宣讲工作的水平。

有着2240多年建县历史，留下了丰厚文化积淀的龙游，努力探索新时期理论宣讲工作的创新与实践。2019年9月，龙游在浙江省率先组建“8090新时代理论宣讲团”，一群80后、90后成为新时代奋斗的领跑者，致力于解答中国问题、讲好中国故事。

“团石要振兴，就要把风景变黄金。”在龙游县小南海镇团石村，龙游县“8090新时代理论宣讲团”成员王莘子讲述了如何推进乡村建设的“后半篇文章”，鼓励大家在“网红村”培植“网红业态”。在新思想新理论指导下，该镇组织策划了团石湾啤酒音乐节、“潮起龙游 嗨翻十月”、“醉美两江 夜秀团石湾”等系列活动。特别是团石湾啤酒音乐节，共进驻各类商家60余家，引流超15万人次，拉动内需消费近200万元。

“我们每个人都是一颗螺丝钉，安装在祖国这架恢宏的大机器上，为中国转动发力……”在中浙高铁轴承有限公司，龙游县“8090新时代理论宣讲团”成员张佩思用一个个小故事串联起他心中的强国梦。在宣讲互动中，来自五湖四海的员工们提高了认同感，促进了文化融合。

在农家院坝、田间地头、村社广场、学校企业、重大活动、线上课堂等场景，处处可见“8090”的身影。龙游的新时代青年们，在学习新思想新理论中，建立起更高的站位、更长远的眼光、更宽广的格局，也促动他们以永不懈怠的精神状态和一往无前的奋斗姿态，担负起时代赋予的重任，成为新时代乘风破浪、开创新局的“弄潮儿”。

如今，龙游县“8090新时代理论宣讲团”已从最初的30余名成员发展到4000余人，构建起全域覆盖、跨界融合的青年宣讲队伍体系，形成1个县级总团、76个乡镇（街道、部门）分团的宣讲团架构。通过龙游全县各领域各战线选拔吸纳的这些“8090后”就像“种子”和“酵母”，产生强大的“磁吸效应”，开展“红色大讲堂”“流动小课堂”“线上微学堂”等形式多样的宣讲活动8000余场，现场受众逾18万人次。

理论宣讲工作的重要性正在不断凸显，龙游县也在打造新时代青年理论宣讲样本县的道路上越走越远。

公共文化服务有“强度”

在龙游，一批基础公共文化服务配套陆续“诞生”，点燃文化惠民的热度。

一座博物馆，唤醒了一座城市的历史记忆。坐落在灵山江畔的龙游县博物馆，于2020年5月投入使用，一经面世就成了龙游当地的文化标杆，节假日参观者络绎不绝;而分布于龙游城区各个角落的南孔书屋，是龙游人公认的网红打卡点，哪怕到了深夜仍然灯火通明。

今年的中秋小长假，位于龙游县环河步行街110号的翠光社区市民驿站人气旺盛，不少市民选择在此或品茗小坐、或遨游书海，感受传统佳节的别样韵味。翠光社区党总支书记王红祥介绍说：“这是龙游首个投入使用的文化集市，自2020年12月初投入，目前已经成功举办声乐、国学、插花、培训等400多场活动，接待人数达到两万多人次，对诸多居民来说，市民驿站已经成为闲暇时光不可或缺的重要组成。”

为了让文化融入群众生活，2019年，龙游县将“文化家园 · 市民驿站”建设列入县十大民生实事工程，累计补助建设经费300万元，通过盘活各小区闲置物业管理用房的创新思路，花小钱办大事，在不到两年的时间内，在全县10个社区建成13个市民驿站，形成以县级文化馆为核心、南孔书屋为主力、市民驿站为基础的城市公共文化服务网格，进一步实现公共文化阵地的集约共享，打通城市公共文化服务“最后一公里”。

伴随着公共文化服务在城市的落地生根，分布于乡间的农村文化阵地也在不断夯实和完善。如果说市民驿站是“城市会客厅”的重要载體，乡镇综合文化站则是“乡村会客厅”的引爆点和新风口。2018年，龙游县启动乡镇（街道）综合文化站3年提升工程，全县上下迅速行动，通过改建、置换、扩建、租赁等方式，充分发挥闲置场地的作用，这些经过改造的乡镇综合文化站，配置齐全、功能完备，迅速成为村民汲取精神食粮的好去处，助推乡村文旅融合的蓬勃兴起。

目前，龙游15个乡镇（街道）已建成省定一级站及以上标准的综合文化站12个，至今年年底，全县将实现乡镇综合文化站省定一级站及以上标准全覆盖。开创文化站“一站一公司”“一站五员”社会化运行方式模式，催生和培育了县域内文化产业的发展，本土文化公司发展到20家，“三团三社”达648支，文艺骨干、文化志愿者近1.8万人，正以更立体、生动的方式助力乡村文化振兴。

从无到有、从有到优、从优到精，龙游的公共文化服务建设，已然结出累累硕果。不久前，浙江省文化和旅游厅公布第四批浙江省公共文化服务体系示范区（项目）名单，龙游榜上有名，这也是衢州市首个成功创建的省级公共文化服务体系示范区单位，还是全省山区26县中唯一的创成单位。

文旅融合有“深度”

一座城市的文明层次，与这座城市的文化厚度密切相关。“有礼”让城市文明更加魅力四射，城市文明让“有礼”更加光彩夺目。

淳美的生態环境和深厚的文化积淀塑造着城市的根与魂。立足历史厚土，龙游高度重视城市品牌建设工作，制定《龙游县打造“最有礼县”2019年行动计划》，实施有礼城市构建、有礼文化发展、全民有礼提升、有礼品牌推广、全域礼治创新五大行动，设计“有礼城市”大家创等十大活动载体，传承城市文明、涵养城市品格、表达城市精神、塑造城市形象、丰富城市生活，让“南孔圣地 · 衢州有礼”在龙游重重落地。

现如今，漫步在龙游街头，随处可见的“有礼”元素成了城市的一道瑰丽风景线：它是广场上的“衢州有礼 天下龙游”绿植花卉展板，是灯箱上的历届“最美龙游人”人物事迹公益宣传，同时也遍及主干道、交通工具……从楼宇到阡陌，龙游全方位、多角度、立体化塑造着城市品牌，营造“处处皆有礼”的浓厚氛围。

更美的风景，也悄然种进人们的内心。多年来，龙游涌现出一批又一批的最美人物，他们中有拿到“浙江骄傲十大年度人物”的塔石镇前夏村16位村民、有浙江省道德模范获得者傅志霄，以及第九届最美衢州人十大年度人物之一的好丈夫金春根。这些凡人善举，汇聚成一轮澄澈的明月，照亮一座城市的精神天空。

城市品牌不断夯实，发展的脚步也在马不停蹄。成功列入首批“浙江省文旅产业融合试验区”培育名单后，龙游积极推动优秀传统文化与文化体验、游憩度假、运动康体等深度融合，借助品牌活动，促进文旅体事业和产业“双轮驱动”。举办六春湖山地马拉松，谋划亚太汽车拉力锦标赛、中华垂钓大赛、龙游石窟国际音乐盛典等高端大型品牌活动赛事以及传播中华传统美食文化的“百县千碗”工程，紧扣集聚度，提升辨识度，城市品牌形象不断放大。

与此同时，在龙游的乡间，热闹非凡的文旅节庆活动一个接着一个，“一乡一节、一村一品”，开展“百村（社）赛事”活动是龙游在“大庆”之年提出的群众文化构思，由此，乡乡有特色、村村有招牌。仅是今年上半年，塔石镇就举办了油菜花节，沐尘畲族乡举办了三月三畲族文化旅游节，大街乡也推出了芍药花节，龙洲街道则启动了蓝莓文化旅游节，而像横山镇的天池荷花文化节、社阳乡的祭祖灯会则早已闻名遐迩。

随着龙游文旅项目和业态加速完善，龙游努力在修复保护历史文化和积极项目建设中做到和谐统一，不仅保留住了文脉乡愁，也使之焕发出新时代的恢宏姿态。在这里，“红木文化”点睛“龙头”，“运动文化”提振“龙尾”，“夜间经济”激活“龙身”……一场场活动，一次次策划，路人变成游客，村民从此成了商人，攒足人气激发消费带来财力，以平台促发展、以节会惠民生。借助文化的力量，一条“龙”形的美丽经济带、幸福产业带已经呈现出腾飞的架势，为当地跨越式发展注入新动能。

八方乐奏，文之蝶变，古城龙游正迎来姹紫嫣红满园春。龙游正深情讲述着开放、包容、共享的地方文化故事，逐渐串起古今文脉，坚持理论宣讲，升级文化设施，擦亮城市品牌，积极打造文化高地，以高格调高品质的发展势头推进人民的精神富足。打造共同富裕示范区的浙西明珠，龙游正逐梦前行。

Longyou， a County of Culture

By  Fang Jun  Luo Yi  Liu Jiapei

In recent years， the Longyou government has been implementing the important instructions of the Party General Secretary Xi Jinping to “let the Southern Confucianism take root” and of the Zhejiang Provincial Party Committee to “build a culturally advanced province” through carrying out different projects accordingly. Cultural inheritance and innovative development have been promoted， the county’s soft power and competitiveness has been enhanced， and a common prosperity demonstration area is being established.

On September 13， in Quzhou city， a work meeting organized by the “80s and 90s youth publicity group” for the Party’s theory of the new era （hereinafter referred to as the “80s and 90s”） was held in Longyou county. At the meeting， the narrators coming from all counties （cities， districts） in Quzhou gathered here， listening， learning and sharing experience with each other. It was a special event aimed not only at promoting innovative practice in publicizing the Party’s theory， but also improving the quality of the publicity program in the whole county.

In September 2019， Longyou took the lead in Zhejiang province in establishing the “80s and 90s”， a group of young people born in 80s and 90s. As the forerunners of the new era， they answer questions and share stories about China. Meanwhile， they improve their narrative skills by learning， enhance their working skills by telling stories and deepen their understanding by practicing. And they can be seen in the farmhouse， fields， squares， schools … nearly everywhere.

In Tuanshi village of Longyou’s Xiaonanhai township， the local government， guided by new ideas and theories， organized and planned a series of activities. The “Tuanshiwan Beer and Music Festival” in particular attracted more than 60 companies and over 150，000 visits， generating consumption worth nearly two million yuan.

Now， the Longyou “80s and 90s” has developed from the initial 30 members to more than 4，000 people， building up a young team， which consists of one county-level group and 76 township-level （sub-districts， departments） sub-groups. These elected members of “80s and 90s” have carried out over 8，000 publicity activities in different forms， accumulating an on-site audience of over 180，000.

In Longyou， a number of public cultural infrastructure and supporting service facilities have emerged one after another. The Longyou County Museum， located on the banks of the Lingshan River， was put into use in May 2020 and has become an instant local favorite; the Southern Confucianism bookshops， located in different corners of Longyou， are welcomed by local folks as a must-visit; the Citizens’ Corners in several neighborhoods are so popular that they are often packed during holidays.

In order to satisfy the cultural and spiritual needs of its citizens， in 2019， the Longyou government included the project of “Cultural Home： Citizens’ Corner” into the top ten practical projects for people’s livelihood， and subsidized a total of 3 million yuan for its development. In less than two years， 13 Citizens’ Corners have been built in ten communities.

In 2018， the Longyou government launched a three-year project to upgrade the comprehensive cultural stations in townships （sub-districts）， where idle places， after renovation， were turned into fully equipped， functional stations for villagers’ cultural needs. At present， there are 12 comprehensive cultural stations in 15 townships （sub-districts） in Longyou.

The Longyou government attaches great importance to the county’s brand building. The “2019 Longyou’s Action Plan to Create the Most Courteous County” was released for the realization of five major goals， including constructing a courteous county， developing a courteous culture， increasing courtesy level of all citizens， promoting the brand of courtesy， and implementing innovative and courteous governance.

Nowadays， walking in the streets of Longyou， you can see signs of courtesy everywhere： they are in the display boards decorated with green plants and flowers on the square， in the light box advertisements showcasing the "most beautiful Longyou citizens"， and all over the main roads and public vehicles. They are shaping the brand of courtesy in an all-round， multi-angle， three-dimensional way， and creating a strong atmosphere of courtesy.

After successfully listed in the first batch of “Zhejiang Provincial Cultural Tourism Industry Integration Pilot Zone”， the Longyou government has actively promoted the integration of excellent traditional culture with cultural experience， recreation， vacation and sports， and through the brand-building activities driven both by the development of culture， tourism and sports and by relevant industries. A series of high-level， large-scale activities and events such as the Liuchun Lake Mountain Marathon， the Asia-Pacific Rally Championship， the Chinese Fishing Competition， Longyou Grottoes International Music Festival have also been planned.

At the same time， in the countryside of Longyou， lively cultural and tourism festivals have been held one after another. For example， in the first half of 2021 alone， Tashi township held the “Rape Flower Festival”; Muchen township （of the She ethnic group） held the “She Cultural Tourism Festival”; Dajie township launched the  Tourism Festival”， Hengshan township’s “Tianchi Lotus Cultural Festival” and Sheyang rownship’s “Ancestral Lantern Festival” as well. All of the above festivals have already been well-known for quite a long time.

With the accelerated improvement of its cultural tourism projects and business environment， the Longyou government strives to strike a balance between cultural protection and the dynamic cultural progress of the new era. Through well-planned cultural events and activities， tourists have been turned into engaged participants， and local residents have become entrepreneurs， stimulating consumption growth and contributing to economic development. Relying on the power of culture， an economic and tourism industry belt is coming into shape， ready to take off， which has injected new momentum for the rapid development of the county.