Contents

Getting through Both Sides of Supply and Demand to Strengthen the "Ball" Communication——Reflection on the Structural Reform of Media Supply Side in the 5G Context

JiangHeping(2)

Symbiotic Development of New Media and Urban Agglomeration Space——Taking the Yangtze River Delta Urban Agglomeration as an Example

LiWenbing(10)

Shielding Governance and Public Opinion Imbalance of Wechat Community

ZhangAijun&SunYuxun(16)

Research on Social Governance Communication: Theoretical System Construction and Research Prospect

WangGuoqin(24)

Research on Audiences' Adoption Intention of Government Short Video Based on ELM-SEM Model

XieZehang&YuJing(34)

Academic Evolution of Digital Publishing Since the Founding of the PRC

QiuLinan(48)

Research on the Transmission and Inheritance of "Red Culture" in the New Era——From the Perspective of Industrial Cluster Theory

CaoYuejuan(61)

Research on Interactive Ritual Chain of Music Social APP——Take Netease Cloud Music as an Example

ChuWenqian&CongTing(67)

Beyond Deficit Model: the Evolution and Reflection of Environmental Communication Model in the

Context of New Media

ZhaoLi(74)

Wechat Production and Dissemination of Local Memory: a Case Study of the History of Guangzhou Bay

ChenHonghong&YangXiuying(81)

Research on the Characteristics and Enlightenment of City Image Communication in The Paper's

"City Walk" Column

TaoXiandu&ShuiLanwei(89)

Logical Approach and Empirical Research on the Precise Dissemination of Socialist Core

Values in the Era of Big Data

LiuLiangmo(96)

Auditory Cultural Turn of Audiovisual Texts and its Ideographic Practice in the Era of All Media

MuTong&ZhanDi(103)

The Ensemble of Connection and Isolation: the Evolution of Broadcasting Media in the Era of Pan Media

YuanXiaohua&ShenSonghua(109)

Identity Anxiety, Personality Structure Alienation and Entertainment Narrative——The Image Representation of "Ne Zha: I Am the Destiny" under Contextualization

CaoZhong(116)

Exploration on the Curriculum System of Film and Television Major Based on the Concept of

Combination of General and Professional Education——From the Perspective of Comparison between China and the United States

WangXufeng(121)