数智赋能 重庆全域旅游高质量发展按下“加速键”

杨艳

在2020线上中国国际智能产业博览会上，重庆市文化和旅游委推出以“数智文旅新融合，赋能全域新发展”为主题的重庆文旅虚拟展厅，集合10余家智慧旅游优秀企业与单位，携手打造智慧文旅的“沉浸式”体验，让游客足不出户便能畅享“山水之城，美麗之地”。

国家近年来高度重视智慧旅游的健康发展。如今，重庆已基本建成“智慧旅游”支撑体系，实现旅游产业链各环节与互联网全面融合。

文旅“黑科技”齐聚智博会

2020线上智博会上，重庆旅游云、重庆旅次方等多家企业携最新文旅技术应用首次亮相，为广大观众开启从“云”到“端”的丰富体验。

重庆旅游云公司推出重庆文旅视频云，整合重庆所有3A级景区主要出入口、景点画面，实现对节假日高峰客流的监控，同时为重庆市、区、县文旅委提供实时视频画面，为服务中心、指挥中心提供视频共享服务。

众多智慧文旅“黑科技”产品正使重庆的自然景观与人文瑰宝焕发新的光彩。大足石刻研究院研发的大足石刻世界文化遗产监测预警系统，为世界石质文物保护提供了宝贵的“中国经验”。利用博物馆、文化足迹丰富的文物资源和“5G+AR”增强现实技术，对未展出、残缺、褪色的文物进行数字渲染、还原，观众能看到文物展品背后更加丰富的文化内涵。

从揭示大熊猫前世今生的重庆自然博物馆古熊猫修复项目，到重庆中国三峡博物馆三维古文物修复，以及根据“松石间意”千年古琴开发的“高山流水”古琴科普微信小程序等，用情景再现的互动体验方式，让人感受到数智文旅融合正逐渐走近我们的生活。

“数智文旅+全域旅游”拉开文旅大幕的抓手

本届智博会上，掌中科技“一部手机游武隆”、万盛云上文旅馆等众多零接触式智慧化旅游解决方案正在转变旅游业传统发展思维。

由重庆市文化和旅游委主导，重庆有线电视网络股份有限公司建设运营的公共数字文化旅游服务云媒体平台，通过跨领域、跨机构、跨终端方式整合全市文旅资源，形成了全市公共文化旅游资源数据库。

虚拟展区5G版块，重庆广电英度传媒有限责任公司研发的“AR看重庆”是国内首款将历史影像与高新技术融合，采用增强现实技术构建视听体验的移动端产品。重庆有线电视网络股份有限公司通过数智与旅游的深度融合，展出的“5G+智慧文旅”、融媒体影像互动地图系统，进一步释放数智文旅经济能量。

智慧文旅带动产品升级 游客开心又“省”心

重庆市制定了《2017—2022年智慧旅游建设行动计划》和《重庆全域智慧旅游建设实施方案》。同时，《重庆市建设国际知名旅游目的地“十三五”规划》明确提出，以“旅游+互联网”为核心，推进旅游全产业链的数字化、便捷化、智能化。

通过建立智慧旅游管理体系、打造智慧旅游营销系统、完善智慧旅游服务内容、创新智慧旅游产品，重庆市旅游业发展质量不断提升。腾讯、阿里巴巴、携程等互联网企业和中兴通讯、科大讯飞等相关科技企业大举进军重庆，在“旅游+互联网”和智慧旅游领域持续发力。移动、联通和电信三大电讯运营商则为旅游信息化发展提供数据资源供应服务等。

以科技互动为主，我们的旅行体验感正在发生变化。重庆中国三峡博物馆打造出国内首家基于云计算的智慧博物馆;长江索道景区推出“VR超感体验区”项目……各景区纷纷以科技充实自身，不断用智慧化手段给游客提供一个更舒适便捷的游玩环境。

At the 2020 Smart China Expo Online， Chongqing Municipal Development Committee of Culture and Tourism launched a virtual exhibition hall for Chongqings cultural tourism themed "New Integration of Digital and Intelligent Cultural Tourism Empowers Holistic New Development"， garnered over 10 outstanding smart tourism enterprises and institutions， and jointly created an "immersive" experience of smart cultural tourism， so that visitors could enjoy the "A Land of Natural Beauty， a City with Cultural Appeal" at home.

China has attached great importance to the healthy development of smart tourism in recent years. Today， Chongqing has basically built a supporting system for "smart tourism"， realizing the full integration of all links in the tourism industry chain with the Internet.

"Black technologies" of cultural tourism gather at the Smart China Expo

At the 2020 Smart China Expo Online， Chongqing Travel Cloud， Chongqing Lvcifang and other companies made their debut with the latest cultural tourism technological applications， unveiling a rich experience from "cloud" to "end" for the audience.

Launched by Chongqing Tourism Cloud Company， Chongqing Cultural Tourism Video Cloud integrates the footages of main entrances， exits and attractions of all 3A-level scenic areas in Chongqing， realizes the monitoring of peak tourist flow during festivals and holidays， provides real-time video images for Development Committees of Culture and Tourism on the municipal， district， and county levels of Chongqing at the same time as well as renders video sharing services to service centers and commanding centers.

A multitude of smart cultural tourism "black technology" products refreshes Chongqing's natural landscape and cultural treasures with new brilliance. The Dazu Rock Carvings World Cultural Heritage Monitoring and Pre-Warning System developed by the Dazu Rock Carvings Research Institute offers valuable "Chinese experience" for the protection of world stone cultural relics. Leveraging museums， cultural relics resources rich in cultural footprints and "5G+AR" augmented reality technologies， it performs digital rendering and restoration of the unexhibited， incomplete， and faded cultural relics， so that the audience can see more diverse cultural connotations behind the cultural relics exhibits.

From the ancient panda restoration project of Chongqing Natural History Museum revealing the past and present of giant pandas， to the repair of three-dimensional ancient cultural relics at Chongqing China Three Gorges Museum， as well as the "High Mountain Flowing Water" WeChat mini program for zither education developed on the basis of ancient "Songshijianyi" zither， etc.， the interactive experience with reproduced scenes demonstrates integration of digital intelligent cultural tourism is gradually approaching our lives.

"Digital intelligent cultural tourism + holistic tourism" spurs cultural tourism

At this year's Smart China Expo， numerous zero-contact smart tourism solutions such as the "Tour around Wulong on your phone" by Palm Technology and Wansheng Cloud Cultural Tourism Pavilion are transforming the traditional thinking of the tourism industry.

Led by the Chongqing Municipal Development Committee of Culture and Tourism， the public digital cultural tourism service cloud media platform constructed and operated by Chongqing Cable TV Network Shareholding Co.， Ltd. forms the city's cultural and tourism resources database by integrating such resources via cross-field， cross-institution， and cross-terminal methods.

In the 5G section of the virtual exhibition area， "See Chongqing with AR" developed by Chongqing Broadcasting and Television Yingdu Media Co.， Ltd. is the first domestic mobile product that integrates historical images with high-tech and adopts augmented reality technology to build an audio-visual experience. Through the in-depth integration of digital intelligence and tourism， Chongqing Cable Television Network Co.， Ltd. exhibited "5G + Smart Cultural Tourism" and media convergence image interactive map system to further unleash the economic energy of digital intelligent cultural tourism.

Smart cultural tourism drives product to upgrade， delighting tourists and freeing them from worries

Chongqing has formulated the 2017-2022 Smart Tourism Construction Action Plan and Chongqing Holistic Smart Tourism Construction Implementation Plan. At the same time， Chongqing's Thirteenth Five-Year Plan for Construction an Internationally Well-known Tourist Destination clearly stated that with "tourism + Internet" as the core， the entire tourism industry chain will be driven to digital， convenient and intelligent directions.

By establishing a smart tourism management system， creating a smart tourism marketing system， improving smart tourism service contents， and innovating smart tourism products， the quality of Chongqing's tourism development has been continuously improved. Internet companies such as Tencent， Alibaba， and Ctrip， as well as related technology companies such as ZTE and iFlytek have made an inroad into Chongqing， and continued to exert influence in the field of "tourism + Internet" and smart tourism. The three major telecommunication operators of China Mobile， China Unicom and China Telecom provide data resource supply services for the development of tourism informatization.

Dominated by technological interaction， our sense of travel experience is also being transformed. The Chongqing China Three Gorges Museum has created the first smart museum based on cloud computing in China; the Yangtze River Cableway Scenic Area has launched the "VR Super Sense Experience Zone" project... Scenic areas are invariably enriching themselves with technology and continuously providing tourists with a more comfortable and convenient touring environment through intelligent means.