坚守与展望：疫情下的全球会展业

新年伊始，突如其來的新冠疫情迫使各类大型活动全部取消，不仅中国会展业几近瘫痪，而且迅速蔓延至全球各个大洲，全球会展产业哀鸿遍野。那么，疫情中全球会展业脉搏如何？各国行业人士如何看待疫情带来的影响？有关当局针对会展业出台了哪些管理和支持措施？业界如何更好地迎战未来？本期专题邀请到来自四位来自德国、澳大利亚和马来西亚的资深会展机构与企业代表，围绕上述话题，带来国际一线的行业声音。他们普遍认为，虽然目前行业基本属于停滞状态，但疫情一旦解除，以面对面交流为主要特征的会展平台，又将绽放独有的价值。

Perseverance and Prospects： Global Convention and Exhibition Industry under the Epidemic Crisis

□Reporter/ Celion Su

At the beginning of the new year， the sudden hit of the COVID-19 pandemic has forced all kinds of large-scale events to be cancelled， which not only first paralyzed the Chinese convention and exhibition industry， but has also quickly spread to all continents around the world， and the global MICE industry was heavily attacked. Thus， what is the pulse of the global convention and exhibition industry in the epidemic？ How do industry professionals from various countries view the impact of the epidemic？ What management and support measures have the relevant authorities introduced for the convention and exhibition industry？ What long-term effects will the epidemic have on the industry？ How can the industry better prepare for the future？ Around these topics， four experienced conference and exhibition representatives from Germany， Australia， and Malaysia have been invited to bring the voice of the international front-line MICE industry. They generally believe that although the industry is currently in a stagnant state， but once the epidemic situation is lifted， the convention and exhibition platforms featuring face-toface communication will display its unique value.