Discussion on the Innovation Mode of the Combination of Agricultural Extension and Information Network System

Chen Ting

Abstract： China is a large agricultural country， and the agricultural industry is also the basis of economic development. The construction level of agriculture is closely related to the quality of our life. This paper analyzes the meaning of the agricultural extension and agricultural informatization network system， and proposes corresponding solutions to the problems in the current development model of the combination of agricultural extension and informatization network system.

Key words：Agricultural extension; Information network system; Combination; Innovation model

About the author： Chen Ting（1986-），female， Lecturer， Master degree， Research direction： Computer application.

1 Overview of agricultural extension

Agricultural promotion is a teaching activity based on the actual needs of farmers and aimed at improving the quality of life of farmers. Modern agricultural promotion is based on this， raising the awareness of farmers and helping farmers to use some knowledge and skills to carry out agricultural production-related activities.

2 Overview of Agricultural Informatization Network

Agricultural information network is to apply information technology in the field of agricultural development and integrate it into all aspects of agricultural production， processing， and sales to realize the modernization of the agricultural industry.

3 Current status of agricultural extension and informatization network system at home and abroad

3.1 Development status of domestic agricultural extension and information network system

In recent years， the level of informatization in China has been continuously improved. The combination of informatization technology and agricultural production has become a mainstream development model. The level of agricultural extension services in China has also improved at all stages. At the same time， our country Some basic facilities for agricultural extension have also been further improved， and the information environment has also been further optimized. Under this social background， the influence of information technology in agricultural extension services is also increasing， and the scope of influence is becoming wider and wider. Every joint in the agricultural field is involved， such as production， service， management， etc. It plays an important role in promoting the modernization of agricultural extension in China.

However， there are also some problems in the development of agricultural extension and information network system：

First of all， although the informatization infrastructure in Chinas agricultural extension work has been slightly improved， it still cannot meet the current development needs. Therefore， it is necessary to further strengthen the informatization network service infrastructure construction; second， the informatization network service behavior It is necessary to improve the coordination between the main bodies. Third， the resource integration capability of China's information network system is not very ideal. Finally， China lacks protection measures for information network services， so it is necessary to improve and revise the relevant legal systems.

3.2 The Enlightenment to my country from the Development and Construction of Foreign Agricultural Extension and Information Network System

At present， the development concept of combining agricultural extension and information network systems in many developed countries has been put in place. After a long-term development process， some experiences have been summed up， that is， it needs to be combined with the national conditions of the country and targeted according to the actual development trend of the country. Formulate relevant measures， start in agricultural technology development， agricultural informatization construction， etc.， and improve them， so as to promote the high integration of agricultural extension and information network system.

The enlightenment brought to our country's development situation includes the following aspects：

First of all， the national government needs to give full play to its guiding role and provide strong financial support for related construction， and at the same time it needs to ensure the safety of capital investment;

Secondly， the relevant legal system needs to be improved to provide a basis for agricultural extension work and to ensure the standardization and order of extension activities; in addition， it is necessary to pay full attention to the development model of the combination of agricultural extension and information technology;

Finally， the main body of agricultural extension services needs to be encouraged. Make it develop and progress in the direction of diversification and informatization.

4 Innovative model of combining agricultural extension and information network system in my country

4.1 Composition of my country's grassroots agricultural extension and information network system

Compared with the national agricultural extension and informatization network system， my country's grassroots agricultural extension and informatization network system is more targeted， and the main service targets are agriculture， farmers and rural areas. For some rural areas in remote areas， the combination of agricultural extension and information network system has great value. Rural， town， and county agricultural extension and informatization network systems and urban agricultural extension and informatization network systems are still somewhat different. The level of construction is relatively low， and some institutional frameworks and infrastructure are not complete enough. Therefore， the relevant government departments need to formulate relevant measures to deal with and solve in light of the actual situation of local development.

4.2 Innovative model combining rural agricultural extension and information network system in my country

If you want to promote the efficient integration of agricultural extension and information network system， you must have a big picture and be able to plan and plan the two at the same time， so as to complete the industrial chain.

First， we need to focus on reforming the development model of the traditional agricultural industry， combining information technology and agricultural extension;

Second， combining the real economy and the virtual economy， the majority of farmers in my country must pay attention to the application of information technology， improve the construction of the entity， and develop agricultural production and marketing in a virtual state;

Third， the combination of online and offline， online and offline can be combined in many ways， reasonable use can further promote the construction level of the agricultural industry. For example， we can use WeChat and other tools to combine with the processing， production and management of agriculture;

Fourth， use big data for cloud computing. my country's current information technology is very developed， and big data technology can be used to integrate， analyze， and judge all kinds of information to provide a basis for relevant work;

Fifth， it is necessary to expand the circulation scope of agricultural products and strengthen the circulation， so that agricultural products can flow more quickly and improve people's economic benefits.

The combination of agricultural extension and information network system has provided technical support for the development and construction of my country's agricultural industry. It has also improved the thinking and attitude of our people， and brought new improvement to the transformation and modernization of agriculture.

4.3 Social groups need to participate in the model of combining agricultural extension and information network system

First， the relevant government departments must give full play to the guiding role in the development activities of agricultural extension and informatization network system， actively introduce the development models and development concepts of some developed countries， and integrate and improve the application of agricultural extension and informatization in China In the network system， a set of innovative development models in line with China is formulated to increase the development speed of China's agricultural informatization network services and provide important support for the construction of the agricultural industry;

Second， the relevant government departments need to strengthen the construction of information resources， so as to improve my country's ability to collect and integrate information resources， to avoid the repeated use of information resources， and should make full use of the advantages of network information technology to truly achieve resource sharing. For example， an agricultural information resource integration center can be established to provide reference and reference to agricultural management departments across the country;

Third， government departments need to strengthen the construction of rural informatization， increase the rate of information transmission， allow information to be disseminated through multiple channels， and enrich the means and forms of information dissemination， so as to improve the efficiency of information transmission and improve the information network Service to the people;

Fourth， government departments need to increase the construction of terminal information stations to ensure that information can be passed to farmers in a timely and accurate manner;

Fifth， government departments should build corresponding demonstration points in rural areas for the integration of agricultural extension and information network systems， so that farmers can get in close contact， clarify the advantages of this development model， and increase farmers awareness， so as to promote this development. The model is better applied in actual agricultural production and construction to realize modern agricultural development;

Sixth， government departments need to combine the three aspects of scientific research， education and agriculture to formulate sound agricultural extension measures to enhance the social status of relevant service personnel.

5 Outlook and conclusion

China's agricultural extension and informatization network system has been affected by many factors， resulting in the current integration of the two is not good， and the economic level of China's rural areas has remained at the original stage， without significant improvement. For this， in order to further To promote the development of the agricultural industry and strengthen the economic construction of the countryside， the following points need to be achieved：

First， government departments must do a good job of guidance and create a sound agricultural extension and management system， so as to ensure that the production， processing， operation and services of the agricultural industry are in accordance with the rules， and ensure the order and standardization of extension services;

Second， strengthen the construction of agricultural extension and information network system， and improve the agricultural social service system;

Third， strengthen the basic information construction in rural areas， such as the construction of rural roads， electronic equipment， communications and broadcasting， so that information can be better circulated among farmers， so that farmers can receive information and transmit information at the first time， Let farmers be aware of the many advantages of the combination of agricultural production and modernization， so that they can use information technology more proficiently and reasonably， invest it in all stages of the agricultural industry， and improve the level of agricultural information construction;

The last， proceed from education， so that the rural education level can be further improved， fundamentally enhance the knowledge of rural people， increase the knowledge of rural people， broaden their horizons， improve the overall quality of rural people， and formulate reasonable and effective through practice Measures to promote rural economic development.

【摘要】中國是农业大国，农业也是经济发展的基础。 农业的建设水平与我们的生活质量密切相关。 本文分析了农业推广与农业信息化网络系统的涵义，针对目前农业推广与信息化网络系统结合发展模式中存在的问题提出了相应的解决方案。

关键词：农业推广;信息网络系统;组合;创新模式