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疫后重振 按下MICE“重启键”

2020-07-20

旅游会展 2020年4期
关键词:疫后导语会展

导语:目前,国内新冠肺炎疫情防控态势逐步向好,但国际局勢越来越严峻,MICE业究竟该如何调整策略,开启复工之路是大家当前面临的最大问题。当疫情震中转移到国外,MICE企业该如何调整经营方向?该如何发挥自身优势加快复苏?面对下半年可能扎堆的会议,竞争必然激烈,企业又是如何率先抢占市场?针对诸多问题,《旅游会展》将与MICE从业者共同探讨未来行业发展战略。“疫”去春来,行业究竟如何按下“重启键”?

Resurgence after the epidemic: Press the MICE"Restart" Button

Introduction: At present, the situation of prevention and control of the COVID-19 epidemic in China is gradually improving, but the international situation is becoming more and more serious. How to adjust the strategy of the MICE industry and pave the road to resumption are the biggest problems that everyone is currently facing. When the most serious spot of the epidemic is now in other countries, how should MICE companies adjust their business direction? How to use its own advantages to speed up the recovery? In the face of meetings that may accumulate in the second half of the year, competition must be fierce. How can companies take the lead in seizing the market? In response to the above issues, "MICE Business Tourism" will discuss future industry development strategies with MICE practitioners.

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