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福特和劳斯莱斯的历史

2019-09-10

阅读与作文(英语初中版) 2019年11期
关键词:福特汽车公司福特公司莱斯

History of Ford

Ford Motor Company commenced operations in June 1903, when Henry Ford and 11 business associates signed the companys articles of incorporation. With $28,000 in cash, the pioneering industrialists gave birth to what was to become one of the worlds largest corporations.

Henry Fords remarkable insight led him to gear his companys future towards the production of affordable cars for a mass market. From 1903, Ford began using the first 19 letters of the alphabet to name new cars. In 1908, the Model T was born. 19 years and 15 million Model Ts later, Ford Motor Company was a giant in dus tri al complex that spanned the globe. In 1925, Ford Motor Com pa ny acquired the Lincoln Motor Company, al low ing Ford to branch out into the luxury car market too.

During those years of hectic expansion, Ford Motor Company:

Began producing trucks and tractors (1917).

Became wholly owned by Henry Ford and his son, Edsel, who succeeded his father as president in 1919.

Bought the Lincoln Motor Company (1922).

Built the first of 196 Ford Tri-Motor airplanes used by Americas first commercial airlines (1925).

In June 2003, Ford celebrated its 100th Anniversary. Their strat egy is clear, as Vill Ford, Chairman and CEO of Ford says, “Our visionfor the future is simple: We want to build great products, a strong business, and a better world.”

Today, Ford Motor Company is the second-largest car and truck pro duc er in the world and is ranked second on the Fortune 500 list of the largest U.S. industrial corporations, based on sales. Ford Motor Com pa ny is a family of automotive brands consisting of: Ford, Lincoln, Mercury, Mazda, Jaguar, Land Rover, Aston Martin, and Volvo.

History of Rolls-Royce

Rolls-Royce grew from the electrical and mechanical business es tab lished by Henry Royce in 1884. Royce built his first mo tor car in 1904, and in May of that year met Charles Rolls, whose company sold quality cars in London. Agreement was reached that Royce Limited would manufacture a range of cars to be exclusively sold by CS Rolls & Co - they were to bear the name Rolls-Royce.

Success with the cars led to the formation of the Rolls-Royce Company in March 1906 and to the launch of the six-cylinder Silver Ghost which, within a year, was hailed as the best car in the world.

At the start of the First World War, in response to the nations needs, Royce designed his first aero engine-the Eagle, providing some half of the total horsepower used in the air war by the allies. The Eagle powered the first direct transatlantic flight as well as the first flight from England to Australia.

Rolls-Royce entered the civil aviation market with the Dart in the Vickers Viscount.

In 1990, Rolls-Royce formed an aero engines joint venture with BMW of Germany. Rolls-Royce took full control of the joint venture from January 2000. The legal name of the company is now Rolls-Royce Deutschland Ltd & Co KG.

Vickers sold the Rolls-Royce Motor Car Company to Volkswagen, although BMW hold the rights to the name and the marque for use on Rolls-Royce cars, having acquired the rights from Rolls-Royce for £40m in 1998. BMW will take over responsibility for Rolls-Royce cars from the beginning of 2003.

福特历史

福特汽车公司创建于1903年6月,由亨利·福特先生与11家企业联合组建。靠28000美元资金起家,福特在日后成为了世界最大的汽车企业之一。

福特先生坚持认为公司的未来在于生产适合大众市场的价格低廉的汽车。自1903年起,福特公司就开始使用字母表中的前19个英文字母(A-S)来为所有的新车型命名。1908年,第一辆T型车诞生了。在随后的19年内,福特公司共售出1,500多万辆这样的车型,福特汽车公司在全球牢牢建立了自己作为综合工业巨头的地位。1925年,福特公司购买了林肯汽车公司,至此跨入了豪华车生产行列。

在高速发展的年代里,福特汽车公司: 开始生产卡车和拖拉机(1917年)。

开始在密执安州迪尔伯恩市建设巨大的荣格综合工厂 (1917年) 。

批量生产“鹰”牌舰艇,一战期间著名的猎潜艇(1918 年)。

由亨利·福特及其儿子埃德塞尔完全控股,后者继承了其父的总裁职位(1919年)。

购买林肯汽车公司(1922年)。

制造了196架福特三发动机(Tri-Motor)飞机中的第一架,并出售给美国首家商业航空公司(1925年)。

2003年6月,福特汽车公司庆祝百年华诞。公司的发展战略很清晰,正如其主席兼首席执行官Vill Ford所说的,“我们未来的发展战略其实很简单:制造伟大的产品,创办雄厚的企业,缔造更美好的世界。”

今天,福特汽车公司是世界第二大汽车及卡车制造商,在按销量排名的美国最大工业企业财富排名500强中名列第二。福特汽车公司旗下拥有众多的汽车品牌,包括福特 (Ford)、林肯(Lincoln)、水星(Mercury)、马自达(Mazda)、美洲豹(Jaguar)、陆虎(LandRover)、阿斯顿·马丁(AstonMartin) 和沃尔沃(Volvo)等。

劳斯莱斯历史

劳斯莱斯于1884年由亨利·莱斯创建,是由一家电气工程公司建造起来的。1904年,莱斯制造了自己的第一辆汽车;同年5月,他遇到了查利·劳斯,此人当时在英国伦敦做汽车生意。随后,两人签署了一项协议,劳斯公司成为惟一有权在英销售莱斯汽车的公司,莱斯汽车也正式更名为“劳斯莱斯”。

1906年3月,劳斯莱斯公司取得了巨大成功,它生产的6缸汽车“银灵”在短短一年内就被誉为“世界上最好的车”。

第一次世界大战开始后,为顺应国家的需求,莱斯设计了第一代航空引擎——“鹰号”,为战争提供了将近一半航空发动机。同时,“鹰号”发动机参与了第一次横贯大西洋的直线飞行和从英国始发至澳大利亚的第一次飞行。

1953年,劳斯莱斯成为维克斯公司的一员,进入民用航空领域。

1990年,劳斯莱斯与德国宝马公司共同成立了航空发动机合资公司。自2000年1月起,劳斯莱斯全权掌管这个合资企业。此公司的法定名称是Rolls-Royce Deutschland Ltd & Co KG。

1998年3月,劳斯莱斯的母公司英国维克斯集团将劳斯莱斯汽车公司出售给德国大众公司,而为了取得劳斯莱斯汽车的品牌和经营權,宝马公司耗资了4000万英镑。从 2003年起,劳斯莱斯经营权由宝马公司掌控。

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