披萨公司“改行”修路,达美乐牌现身街头
2019-07-18黑龙江富锦市第一中学王艳莉
黑龙江富锦市第一中学 王艳莉
最近,达美乐披萨公司宣布在美国20个小城市赞助修路。这背后又藏着怎样的商业动机呢?
题材文章词数社会热点333 难度 ★★★体裁建议用时新闻6′
海词积累
1.potholen.坑洼
2.asphaltn.沥青
3.infrastructuren.基础设施
In December,a crew of workers in Bartonville, Texas, set about fixing thepotholesin the town.They filled in eight holes,and at the end of a hard day's work they shared a couple of pizzas.There was nothing particularly remarkable about the job,except for the logo painted on the side of the equipment to stop traffic and even spray-painted on the freshly laidasphalt:Domino's Pizza.
Bartonville is one of four towns where the fast-food company has partnered with local administrations in order to help fix their broken roads.The project, called Paving for Pizza, is the first time Domino has worked with local
4.irreversibleadj.无法还原的;不可逆的
5.nominatev.提名
6.picturesqueadj.风景如画的government to attempt aninfrastructureproject.
Domino claims they're making the move because potholes and bumps (凸块)in the road can cause “irreversibledamage to your pizza”.But the more likely reason for the sudden move into road repair is good publicity.The campaign was created by the CP+B ad agency,which specializes in attracting media interest,claiming on their website to make the “most written about,talked about, and extremely successful work in the world”.
That's not to say America couldn't do with some help with its road system.The most recent set of studies by the National Transportation Research Group found that 37%of America's major roads are in poor or average condition.Driving on these damaged roads costs American drivers$107 billion each year,around$482 per driver,with most of that money going on vehicle repair costs.
So far,Domino has made very little progress in that problem.They say they're going to fix more,and are allowing people tonominatetowns on their website.So if you've got a pothole outside your house it might be worth dropping them a line,as long as you live on a picturesque avenue that will look good on an advertisement.———FromThe Guardian
Reading Check
Answer the following questions according to the text.
1.What does the underlined phrase “the job” in the first paragraph refer to?
2.Why has the fast-food company partnered with local administrations?
3.How many reasons are referred to for Domino to fix broken roads according to the text?
4.What costs American drivers the most money when they drive on damaged roads?
5.On what condition can you apply to Domino for help?
Language Study
Difficult Sentence
So if you've got a pothole outside your house it might be worth dropping them a line,as long as you live on a picturesque avenue that will look good on an advertisement.因此,如果你的房子外面有一个坑洼的话,只要你住在一条风景如画的大道旁,而且它在广告上看起来也很不错,你就可以写信给他们。
句中as long as引导的是条件状语从句;that引导的是定语从句,修饰先行词avenue。