JD Worldwide Added Three More Korean Beauty Brands

On February 26, JD Worldwide and South Korean cosmetics brand Amore Pacific Group signed a 2019 strategic cooperation agreement in Seoul. The two companies announced that Amore's highend skincare brands Sulwhasoo, HERA,and IOPE have officially authorized their entry into the JD Worldwide.

It is known that at present, there are six beauty brands under the Amor

e Pacific, namely, Laneige, eSpoir, Hanyul,HappyBath, Median and Amos, which are sold in the global proprietary channels of JD Worldwide. JD data show that the overall business of Amore Pacific Overseas Business Department has been indicating a growth trend since 2017 after it started cooperation with JD Worldwide. During the shopping festival named “JD 618” in 2018, Amore became the runner-up in terms of beauty products sales among JD Worldwide.

As the leading cross-border e-commerce platform in China, JD Worldwide was upgraded and renamed on November 19, 2018, focusing more on the business model of direct purchase from the country of origin.Currently, JD Worldwide purchases products directly from more than 70 countries in the world, covering about 20,000 brands and more than 10 million SKU.