Subsidiary of L 'Oréal ModiFace and Watsons Group Jointly Developed a Virtual Beauty Camera “ColourMe”

Watsons Group and ModiFace, a digital technology company under L 'Oré al Group jointly announced the launch of the latest beauty camera“ColourMe”. Cosmetic lovers can easily experience the virtual makeup try-on service on mobile phones.

The beauty camera “ColourMe” is newly introduced virtual online makeup try-on application function of Watsons's program, providing up to about 300 beauty products, including mascara, eye shadow, eyebrow powder, foundation and lipstick,etc. The beauty lovers can try out fashionable makeup, mix and match different styles of makeup,and save photos and short videos. ColourMe provides door-to-door delivery and pick-up service at nearby branches, ensuring customers to enjoy a quite convenient and comfortable shopping experience.

ColourMe Beauty Camera will be jointly launched by L 'Oréal Paris and Maybelline Cosmetic products initially, and will be the first to put into use exclusively in Watsons's e-store applications in Malaysia, Taiwan, Thailand, and Singapore.