街头文化占领时尚界

导读：在过去，棒球帽、运动鞋等休闲服饰被认为过于随意，难登大雅之堂。而如今，街头潮服已经成为一大时尚潮流，在时尚界占有一席之地。

Look inside any fashion lovers closet and youre likely to find baseball caps， sneakers， hoodies， and T-shirts， as the rise of streetwear has become one of the biggest storylines in fashion in the last few years.

在過去的几年间，随着街头休闲装在时尚界的兴起，打开任何一位时尚潮人的衣橱，你很有可能会看到棒球帽、运动鞋、帽衫以及T恤等单品。

A recent study done by US investment company Piper Jaffray found that when shopping for clothes， American teenagers tend to buy streetwear， which combines influences from hip hop， skate and celebrity cultures.

美国派杰投资银行近期的一项研究发现，在购买衣服时，美国青少年倾向于购买融合了嘻哈、滑板以及名人文化等元素的街头休闲装。

Streetwear isnt only about cool clothing， but also about gaining recognition.

街头休闲装不仅仅是种潮服，而且能让人获得一种认同感。

Todays young people are looking for fashion items that show off both their style and their status. “Theres a lot of interest today in exclusive products，” US sneaker expert Matt Powell told Retail Dive. “You have the younger shoppers， who are concerned about being unique and having a product that others dont have.”

现在的年轻人寻求的是能够彰显自我风格和地位的时尚单品。“如今人们对独家产品有很大的兴趣，”美国运动鞋专家马特·鲍威尔在接受Retail Dive网站采访时表示，“你会面对更年轻的顾客，他们关心的是成为独一无二的个体，希望拥有他人没有的产品。”

When a popular brand releases a streetwear item like a hip hop artist drops a mixtape， chances are that there will be a lot of young people queuing to buy it.

当一家潮牌发售街头休闲装单品时，就像一位嘻哈艺人发行混音带，很有可能会吸引大批年轻人排队购买。

The relationship between streetwear and hip hop dates back to the 1990s. When young black and Latino people in the US experienced various forms of racial and class inequality， their music became their shelter and their clothes became their uniform. “Hip hop was the genre of music where it was accepted， promoted， and preferred that the artist looked like the fan，” US fashion lover Frank Rivera told streetwear site Highsnobiety. “With any other genre of music there was a costume or some sort of uniform that separated the entertainer from the average person.”

街头休闲装和嘻哈之间的渊源可以追溯到20世纪90年代。彼时，美国非裔和拉丁裔的年轻人遭受着各种种族以及阶级上的不平等对待，音乐成了他们的庇护所，而服饰也成了他们的制服。“嘻哈这类音乐被接受、推广和喜爱，嘻哈音乐人看起来也和粉丝一样，”美国时尚潮人法兰克·里韦拉在接受街头潮服网站Highsnobiety采访时表示。“而在其他的音乐流派中，艺人与普通人总能通过服装或别的什么区别开来。”

Similar to hip hop， skating has roots in black and Latino communities. But during the last three decades， skating has attracted attention from both the fashion industry and celebrities.

类似于嘻哈，滑板也起源于黑人和拉丁裔群体。但在过去的30年间，滑板却引起了时尚产业和名人的关注。

In his 2002 song “Rock Star”， US rapper Pharrell Williams wore a skate T-shirt， and performed with skaters all around him. The music video was a hit and went on to strengthen the relationships among hip hop， skating and streetwear.

在美国饶舌歌手法瑞尔·威廉姆斯2002年的单曲 《摇滚明星》的音乐录影带中，他身穿一件滑板T恤和身边的滑板者一起表演。这部音乐录影带风靡一时，也增强了嘻哈、滑板以及街头休闲装之间的联系。

Valuing individual expressions， both hip hop and skating have their own styles that influence streetwear fashion. “Because they dont want to blend in， they come up with the style that will speak up where they are from and who they are representing，” skating blog Skatecide noted.

嘻哈和滑板都重视自我表达，并通过自己的方式对街头潮服时尚产生影响。“因为它们不想融入，所以形成了一种能够大声宣告其来源以及所代表人群的风格，”滑板博客Statecide 指出。