Chapter Five Big Investment Spurs Big Health Industry

Twelve new projects were introduced throughout the county, of which seven projects are worth 100 million yuan, five projects exceed 50 million yuan, and nine are industrial projects. Two new projects were put into operation: one is a large-scale project and the other is a key project. This is a “report card” for the investment promotion in Qichun County in the first quarter of 2018, signifying a good start.

Creating a Good Business Environment

Qichun is a noted medical prefecture and an emerging industrial county. It is famous for Li Shizhen and his Compendium of Materia Medica.While traditional economy still prevails in the locality, the foundation for industrial construction is weak; the development is insufficient, and the problem of development restrictions is extremely prominent.

When the wave of the notion that “big investment promotes great business” swept the country, Qichun took the initiative. It takes investment promotion and project construction as its top priorities, and makes great efforts to attract investment.

A distant look of downtown of Qichun蕲春城区远眺

“全县新引进项目12个，其中过亿元项目7个、过五千万元项目5个，工业项目9个。新投产项目2个，其中新投产规模项目1个、新投产重点项目1个。”这是蕲春县第一季度招商工作成绩单，实现了2018年开门红。

营造良好营商环境

蕲春是医药名县和新兴工业大县，以李时珍和《本草纲目》而著称于世。但是，传统经济比重大，项目建设底子薄，发展不够、发展不优问题突出。

“大招商招大商”热潮来袭，蕲春主动作为。

围绕“大招商、大发展”的思路，蕲春坚持把招商引资和项目建设作为生命线工程，开展招商引资大行动。

蕲春上下积极拓展招商引资渠道，大力开展特色招商、工业招商、精准招商。多次到北京、上海、广州、深圳、浙江、江西等地考察交流，积极推介蕲春得天独厚的投资环境、改革开放成果，向一些大集团、大企业抛出“橄榄枝”。

Qichun actively expands its investment channels and vigorously develops special investment, industrial investment, and precise investment. People from Qichun have visited Beijing, Shanghai,Guangzhou, Shenzhen, Zhejiang,Jiangxi and other places many times to exchange experiences.They have showcased Qichun’s unique investment environment and reform accomplishments, and made a nod to some related major groups and companies.

“The investment environment in Qichun is fairly good today. I’m from Qichun and I’ve been doing business for more than 20 years.In July, I introduced the Zhejiang Huangsheng Group’s pipe and tube production line into Qichun.I’ll do my best to contribute to my hometown development,” said Dong Xiaobin, chairman of the Hubei Xinsheng Technology Inc.

The leaders in Qichun County clearly declare, “Mugwort is one,and the big health industry is N.From 1 to N, we must rely on the market.” The government now needs to steer the industry and provide services while the market takes care of the rest.

To meet the industry’s requirements for bringing industry and services to the industrial parks, Qichun vigorously implemented these five projects: industrial extension,park construction, corporate growth, technological innovation,and brand promotion. These projects strive to build five 10-billion-yuan businesses in the pharmaceutical industry.

Special trips to Europe to commemorate the 500th anniversary of the birth of Li Shizhen 纪念李时珍诞辰500周年欧洲行

Maintaining Five Pillar Industries

When we arrived at Li Shizhen International Pharmaceutical Port, we saw a row of Chinese mugwort herbal stores with a variety of Chinese herbal medicine products. The merchants and customers who came to purchase products formed an endless stream.

The good business environment and a preferential business policy have made Qichun a hot spot for investment and a thriving place for development that results in high volumes of trade.

Many investment projects deeply rooted in Qichun blossomed, which provided strong support for the county’s sustainable economic development and injected a strong motivational force for being an industrial county.

After years of intensive development, Qichun has formed five pillar industries:medical health, forest building materials, textiles and garments,photoelectric technology, and agricultural processing. The agriculture and tertiary industry are also developing rapidly.

“现在蕲春的投资环境非常好，我是蕲春人，在外创业20多年，7月份，将浙江煌盛集团管件管材生产线引入蕲春，为家乡的发展做力所能及的贡献。”湖北欣盛科技有限公司董事长董晓斌说。

“蕲艾是1，大健康产业是N，由1到N，必须依靠市场。”蕲春县领导认为，政府要做的就是产业引导和服务，其他的交给市场。

按照产业向园区聚集，服务向园区发力的要求，蕲春大力实施产业延伸、园区建设、企业成长、技术创新、品牌提升等五大工程，着力打造医药工业5个百亿元产业。

带动五大支柱产业

来到李时珍国际医药港，只见以蕲艾为主的中药材商铺鳞次栉比，各种中药材产品目不暇接，前来购货的客商和顾客络绎不绝。

良好的营商环境，高含金量的惠商政策，让蕲春成为一片投资的热土和发展的旺地，投资商纷至沓来。

一个个招商引资项目先后落地生根、开花结果，为全县经济发展提供了有力支撑，也为实现工业强县注入了不竭动力。

TCM decoction pieces of Li Shizhen Pharmaceutical Group to be exported李时珍医药集团中药饮片出口

According to Chen Pusheng,general manager of Li Shizhen Pharmaceutical Group which has been settled in Qichun for more than 10 years, the company has continued to tread the road of independent innovation and modernization of traditional Chinese medicine, and it has won the “Top 100 Pharmaceutical Enterprises in China” award for 5 consecutive years. In 2016, it achieved sales exceeding 3 billion yuan. It has firmly locked in the leading position of Qichun’s TCM industry. Chen Pusheng believes that scientific and technological innovation is a key factor in measuring the growth momentum of enterprises. The quality of technological innovation is the key for extending Qichun’s industrial chain, and only by keeping to it can the output value continue extending its growth.

Tian Qun, chairman of the Qi Mugwort Industry Association and president of the Hubei Yangshengtang Group, told us that his company had co-operated with Hubei University of Traditional Chinese Medicine to develop more than 20 new kinds of mugwort products. Qi Ai Tang, one of its subsidiaries has accelerated the establishment of nationwide branches and has expanded to nearly 300 stores at present.

Zhang Yingfeng, chairman of the Hubei Yihui Capital Operation Co., Ltd., who has returned home to start his own business, invested 2.05 billion yuan to build the Qi Mugwort Industrial Park. The “One Area, Four Centers” mode created by his company will become the incubator base for more companies.

The market’s boom promoted the cultivation of Chinese herbal medicines. In recent years, the planting area of Chinese herbal medicine in Qichun has been expanding at an annual rate of 50,000mu (about 3333 heatares).

As the 500th anniversary of the birth of Li Shizhen is approaching, Qichun will hold a series of commemorative activities which display the image of Qichun globally, so as to further promote the county image as the hometown of Li Shizhen and its big health industry nationwide and worldwide.

The booming big health industry here in Qichun is heading for a bright and better future.

The foundation of the Mugwort Industry Alliance of the World Federation of Chinese Medicine Societies (WFCMS) in Qichun世界中医药学会联合会艾产业国际联盟在蕲春成立

Beautiful scenery of the Yundan Mountain in Qichun蕲春云丹山风光

经过多年的资源集约，蕲春工业形成了医药养生、森工建材、纺织服装，光电信息、农产品加工五大支柱产业，农业和第三产业也在迅猛发展。

落户蕲春10多年的李时珍医药集团不断走自主创新和中药现代化之路，连续5年荣膺“中国制药工业百强”企业，2016年实现销售产值突破30亿元，已经牢牢锁定蕲春中医药产业龙头地位。总经理陈普生认为，科技创新是衡量企业生长动能的关键因素，蕲春只有向科技创新要成果质量，蕲春的中医药产业链才能不断延伸，产值才能不断做大。

蕲艾产业协会会长、湖北养生堂集团董事长田群与湖北中医药大学合作，研发出20多个蕲艾新产品，旗下的蕲艾养生体验店“蕲艾堂”加速全国布点，已扩张近300家。

回乡创业的湖北易慧资本运营公司董事长张迎峰，投资20.5亿元建设蕲艾产业园，其打造的“一区四中心”模式将成为更多蕲艾企业的孵化基地。

市场的火爆带动中药材种植。近年来，蕲春中药材种植面积每年以5万亩速度扩张。

今年即将迎来李时珍诞辰500周年，蕲春围绕“用世界影响展示蕲春形象”这一目标，高规格举办一系列纪念活动，进一步宣传蕲春、推介蕲春，让大健康产业走出去。

方兴未艾的大健康产业，展现出振奋人心的光明前景。