Lenzing launches TENCEL™ Luxe:The revolutionary lyocell filament heralds a new era of sustainable fabrics for the premium luxury market

Lenzing will take the luxury apparel industry to new heights by launching the first sustainable cellulose filament technology for the premium fashion market. The new TENCEL™ Luxe branded filament yarn is made using Lenzing’s pioneering closed-loop lyocell production process. TENCEL™ Luxe was showcased at an exclusive event in Palais de Tokyo, Paris, and is another milestone in Lenzing’s ongoing commitment towards innovation and sustainability.

Consumer desire for eco-couture has never been stronger

With an ever-rising population and sustainability increasing in importance with consumers, the fashion industry is waking up to a growing call for sustainable fabrics. The luxury fashion market has more sophisticated needs with consumers who want materials with unparalleled qualities such as fluid-like drape, smoothness and color fastness.

Today, Lenzing addresses this strong need by launching TENCEL™ Luxe, a breakthrough sustainable cellulosic filament designed specifically for the luxury market with the most intricate details in mind. Designed for sensuality and engineered for sustainability, TENCEL™ Luxe redefines the landscape of luxury fashion.as silk, cashmere or wool. The smooth surface of the TENCEL™Luxe filament gives fabrics a silky feel and liquid-like drape for the most sensual silhouettes. Moreover, TENCEL™ Luxe branded filaments are naturally breathable due to their wood based origin and offer outstanding color fastness, enabling designers to express bold color palettes where creativity knows no boundaries.

TENCEL™ Luxe: a new era in sustainable manufacturing

TENCEL™ Luxe: feel the future of ecocouture fabrics

TENCEL™ Luxe filaments are the new player for sustainable high-end cellulose textiles. They offer superior aesthetics, performance and comfort level that allow it to be the perfect partner with other noble fibers such

TENCEL™ Luxe eco-botanic lyocell filaments are made from wood pulp of various tree species including eucalyptus, spruce,pine and birch trees. The pulp is sourced from sustainable wood in line with Lenzing’s strict Wood and Pulp Policy. The revolutionary closed-loop lyocell production process, which received the “European Award for the Environment” from the European Union, ensures minimal environmental impact due to low process water and energy use, raw materials and chemicals consumption.

LENZING GROUP: committed to the sustainable fashion revolution

As part of Lenzing’s ongoing passionate efforts towards a more sustainable industry, TENCEL™ Luxe signals a new era of supply-ing the fashion industry with materials that both do good and look good. TENCEL™ Luxe branded lyocell filaments inherit the eco-friendly properties of TENCEL™branded lyocell fibers, which are successful and sustainable fibers in the textile industry to offer natural comfort to the consumer. Lenzing’s innovative strength has set global standards for wood-based cellulose fibers, from sustainable sourcing of wood pulp, through to deep partnership with the entire supply chain for systemic change.Its closed-loop lyocell production process has been internationally recognized for its environmentally responsible approach.

“We are committed to setting industry firsts in order to enhance the protection of our environment while making filaments for fabrics that are designed to appeal to the most sophisticated consumers,”explains Stefan Doboczky, CEO of Lenzing Group. “Today, the launch of TENCEL™ Luxe is a further sign of our ongoing commitment towards innovation and sustainability. Focused on a sustainable approach to comfort with superb color fastness and silkysmoothness, TENCEL™ Luxe filaments are destined to become the premium fabric of choice for luxury garments.”

To bring its promise of eco-couture to life, Lenzing has partnered with three up-and-coming young designers and tasked them with interpreting their unique visions using TENCEL™ Luxe, the industry’s new revolutionary filament:Quoï Alexander, Peet Dullaert and Fiona Fondadouze.Together they have created 6 silhouettes using the new material that they showed at an exclusive launch event for TENCEL™ Luxe in Palais de Tokyo, Paris.

Fiona Fondadouze: styles that adapt to any situationAt the age of 22, Fiona Fondadouze is one of the fashion industry’s rising stars recognized for her attention to detail and experimental approach. Bringing together the parallel universes of high-fashion and sportswear, her signature brand AKENE combines comfort with an assertive style. Fiona has used TENCEL™ Luxe branded lyocell filament to develop silhouettes that complement the modern woman who is looking for styles that allow for gracious draping and movement. Using a beautiful combination of patterns and colors, Fiona has brought TENCEL™ Luxe to life through her very own interpretation – from day to night.“My aesthetic means that I need fabrics that can relate to a modern woman and her elaborate needs to be comfortable yet assertively stylish and present. Partnering with Lenzing has been an important part of this journey, as I recognize the growing need from my clientele to use fabrics that have a greater environmental impact, made possible by this sustainable filament. TENCEL™ Luxe has allowed me to achieve my vision of creating a color palette and drapelike silhouettes that are the ultimate complement for the modern-day woman.”

Peet Dullaert – where contemporary meets eco-couture

Peet founded his eponymous label at the age of 23 and as creative director, he is intrinsically linked to all aspects of the design process. Recognized for his silhouettes that complement and liberate the body, Peet has embraced the trend of metamorphosis to bring to life a silhouette using TENCEL™ Luxe filaments that drapes in a contemporary and empowered shape.

“I am thrilled to partner with Lenzing to launch TENCEL™ Luxe branded lyocell filaments as part of my brand’s overall aim to contribute to a more sustainable industry. Sustainability is key for me as a brand as we are constantly looking for ways to further our responsible production cycle.Additionally, it is important for me to ensure that we don’t compromise on material style or quality and TENCEL™ Luxe really helps meet this need.”

Quoï Alexander: combining elaborate form and function

An interdisciplinary fashion designer originally from California,Quoï’s esthetic embraces innovation and modernity through bold silhouettes, cuts and colors. Quoï has worked for a number of iconic brands including Chanel, Sonia Rykiel and Alexander McQueen and has been commissioned to create looks for Beyoncé, Naomi Campbell and Tilda Swinton.Quoïhas used TENCEL™Luxe filaments to create silhouettes with intrinsic ruching details that are both functional and elaborate, one of his signature takes that has already been recognized by influential fashion titles such as Vogue UK, i-D and Dazed and Confused.

“Above all else, the quality of fabrics made out of premium filament and the way they look as the end-product are essential for me as a visual storyteller. My esthetic and brand vision means that I need fabrics and filaments that are able to form bold silhouettes, that drape beautifully and hold color. TENCEL™Luxe by Lenzing matches all of these needs as demonstrated through the silhouettes that have strong form with intricate details and I’m delighted to have partnered with Lenzing for this special project.”