A new decade to power glory of fashion knitting

Original by Liang Ruili

Translated by Shen Da

In this beautiful season, the “joint fleet” of China National Textile and Apparel Council (CNTAC) will once again set sail on October 11th - 13th at National Exhibition and Convention Center (Shanghai), to show new achievements of the whole industrial chain, including accessories, apparel, knitting and yarn. While the 11th 2017PH Value China International Knitting Fair-Autumn Edition (referred to as PH Value Knitting Exhibition), as an important part of the autumn exhibition, will come as expected.

After ten years of development, from a manufacturing industry to a fashion industry, knitting exhibition has gradually grown to be a two-season professional exhibition, which witnessed the growth and transformation of China knitting industry. In the new era, it also undertook the task to lead the industrial transformation, to open the next ten-year glory.

In this exhibition, there will be more than 300 knitting enterprises, all of whom will display the most competitive products and innovative technology, covering sweaters, underwears, socks, dressing gowns, and functional knitwear. In the new retail era,2017PH Value Knitting Exhibition particularly sets E-commerce pavilion, and many famous E-commerce platforms, like Alibaba, Jingdong, NetEase, etc., will be settled to make face-to-face business matching with exhibitors and visitors, forming the linkage between online and offline channels.

Agglomeration of large scale enterprises

In recent years, under the background of transformation and upgrading, and structural adjustment, knitting industry is also actively seeking to new innovative transformation, so a number of outstanding enterprises and industrial clusters continue to rise. Many enterprises, like Qingdao Jifa Group, not only establish a benchmark role, but also interpret the significance of wind vane of kitting exhibition industry.

Beijing Topnew Group has participated in the kitting exhibition for 11 years, and it will mainly display series of functional underwear and household products with material of natural fiber. As the benchmark of the underwear industry, OLENO will once again serve as the leading enterprise to present overall image with static display.

It is well known that industrial cluster has played an indispensable role in the development of China’s knitting industry. At present, in more than 40 knitting industrial clusters, the output of half of them has exceeded over ten billion yuan. The form of cluster has been a major highlight of the exhibition, and there will be more than 12 clusters to participate.

Pick up “new retail train”

At present, it has been upgraded to the national strategic level to promote the transformation and development of circulation area, and stimulate the vitality of business innovation. While the new retail makes full use of the Internet to drive the change of retail, to enhance operational efficiency with the integration of online, offline and logistics, release consumption potential and provide support for the supply-front structural reforms and economic growth. In order to conform to this trend, this exhibition will open E-commerce exhibition area for the first time, and gather Alibaba, Jingdong, NetEase,koala and other well-known e-commerce companies to become a major highlight of the scene.

Alibaba will organize the overseas exhibitors from Bangladesh, Israel, India, Thailand and other countries to participate, and display their national culture, knitted apparel, fashion coat and others.It can not only promote the high-quality overseas goods to China, but also allow overseas exhibitors to further understand the current situation of China’s clothing market, so they can make accurate plans to explore market in China. Jingdong hopes to introduce more excellent design talents, and combine online and offline channels to upgrade its fashion industry. While NetEase will penetrate into the upstream of supply chain to select the most fashionable goods,so as to make more accurate service to the high-end crowd and help high-quality manufacturing enterprises to achieve breakthrough and brand promotion.

Functional development advances into high-end

Knitting industry plays a more important role in China’s textile industry, and the functional knitted products has obtained rapid development in recent years, which has become a key part of the knitting industrial chain, so the transformation and improvement of knitting industry will undoubtedly determine the development level of China’s knitting industry to a large extent. In order to commend the functional knitted products with high technology and market prospects,CNTAC sponsored the first functional knitted products awards last year, which attracted wide attention of many textile enterprises and apparel brands.

After nearly 5 months of meticulous organization and preparation, the second awards has run smoothly,with 214 entries of functional knitted products, and 166 samples stand out after comprehensive evaluation.

Create beautiful life with fashion knitting

On the three-day exhibition, there will be so many activities, including fashion show of various brands,strategic cooperation and professional forums to explore the new channel innovation, fashion trend, as well as the application of new technology. In order to further promote trade exchanges between exhibitors and visitors, the organizers also arrange many business activities to promote the accurate docking between supply side and demand side.

It can be said that the joint exhibition will not only provide a platform for exhibitors to display image, expand development space, but also bring numerous business opportunities and new driving force for all-round development.