Event Risk Management

梁开盟

Event Risk Management

梁开盟

Introduction

As：one：of：the：most：important：section：of：event：management,：risk：management：has：always：been：ignored：by：many：enterprises.：This：article：will：introduce：what：role：risk：management：plays：in：the：event：context：and：demonstrates：the：process：of：risk：management：and：its：significance.：

Event Risk and Event Risk Management

Risk：management,：as：one：of：the：major：aspects：necessary：for：the：management：of：an：event,：needs：to：be：valued.：It：can：affect：many：key：areas：of：event：management,：such：as：marketing,：public：relations,：administration,：health：and：safety,：security,：transport：and：crowd：management.：

Event Risk Management Process

Risk：management：for：events：is：a：comprehensive：and：detailed：process：normally.：As,：in：the：perspective：of：urgency：and：priority,：risks：surrounding：events：are：constantly：emerging,：growing,：subsiding,：changing：and：fluctuating.：Therefore,：event：risk：management：should：be：a：dynamic：and：ongoing：activity.：

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Risk Planning

To：maximize：benefits,：event：management：requires：a：structure：for：making：decisions：based：on：realistic：assumptions：and：accepted：methods,：which：incorporates：best：practices：and：lessons：learning：from：previous：endeavors.：Risk：planning：can：specify：the：activities：which：will：occur,：the：resources：which：will：be：needed,：how：efforts：will：be：organized：and：important：factors：to：be：considered,：such：as：context,：conditions：and：assumptions.

Risk Assessment

Risk：assessment：includes：the：identification：and：analysis：of：event：elements：and：it：is：the：essential：process：to：reduce：the：impact：of：potential：losses：and：increase：the：probability：of：success.：Its：scope：comprises：the：collection：of：all：useful：and：relevant：data：via：a：variety：of：methods：to：identify：and：analyze：as：many：potential：hazards：or：vulnerabilities：associated：with：the：event：as：possible.：

Risk Response

Risk：response：requires：evaluation：and：selection：of：options：suitable：for：responding：to：each：identified：risk：and：detailed：implementation.：Moreover,：the：response：plan：needs：to：specify：thresholds：and：triggers：that：will：result：in：the：response：being：implemented.：Meanwhile,：individuals：ought：to：acquire：authorization：while：implementing：responses.：

Risk Monitoring and Control

Risk：control：in：events：can：be：regarded：as：predictive：and：preventative：maintenance.：It：is：not：only：the：systematic：tracking：of：risk：status：and：effects：of：risk：control：actions：but：also：the：consideration：and：takes：the：execution：of：further：riskhandling：activities.：Meanwhile,：based：on：the：actual：conditions,：risk：control：responses：should：be：feasible：and：efficient.

Risk Documentation and Communication

Risk：communication：is：essential：for：event：risk：management.：Information：transfer：and：consultation：can：ensure：information：sharing：and：normal：operation：throughout：the：whole：event：project.：Similarly,：to：capture：valuable：information：that：serves：previous,：current：and：future：use：in：events,：risk：documentation：need：to：be：conducted：throughout：the：event.：

ImportanceofEventRiskManagement

Support for Events

As：mentioned：above,：event：management：relies：on：excellent：risk：management：to：avoid,：reduce：and：control：potential：risks：to：guarantee：the：intended：effect：of：the：whole：event.：Any：possible：risk：might：have：an：impact：on：the：success：of：the：event.：It：is：a：practical：tool：to：make：the：event：operate：safely：and：smoothly：and：achieve：the：event：goals：effectively：and：efficiently.：

Requirement of Event Sustainability

Furthermore,：due：to：event：sustainability,：event：management：needs：to：attach：importance：to：the：risk：management：process.：Events,：in：the：new：industry：standards,：should：be：consistent：with：multi-aspect：interests：rather：than：just：the：event：object.：In：the：perspective：of：the：Triple：Bottom：Line,：which：includes：the：social,：economic：and：environmental：aspects：of：activities,：event：managers：have：ethical：and：increasingly：legal：responsibilities：when：they：produce：events.：Risk：management：processes：can：help：event：managers：avoid：or：decrease：the：adverse：effects：on：the：public：or：the：environment.：

Creation of Opportunities and Benefits for Events

Apart：from：those：potential：challenges,：risk：management：can：sometimes：offer：opportunities：and：benefits.：Risk：can：be：viewed：as：the：basis：of：the：entrepreneur’s：business.：Good：risk：management：strategies：will：highlight：both：potential：problems：and：opportunities.：Thus,：if：risks：can：be：controlled：and：kept：within：reasonable：constraints,：the：event：will：not：only：improve：its：attractiveness：and：competitiveness,：but：also：enhance：the：visitor：experience.：

Conclusion

To：conclude,：the：risk：management：process：is：significant：for：event：managers.：Through：the：procedures：of：planning,：identification,：analysis,：response,：monitoring：and：communication,：event：management：can：minimize：risks：in：an：event：effectively：and：efficiently.：Moreover,：since：risk：management：is：the：basis：of：a：successful：event,：the：protection：of：stakeholders,：the：requirement：of：event：sustainability：and：the：creation：of：opportunities：and：benefits,：event：management：should：rely：on：the：risk：management：process.：

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