3rdSEASON OF CSAIR GLOBETROTTERS CAME TO A HAPPY CONCLUSION

Text by Cai Ran, He Lei, Bai Jie Translation by Madeline Weng Photos by Li Ruoyu

3rdSEASON OF CSAIR GLOBETROTTERS CAME TO A HAPPY CONCLUSION

Text by Cai Ran, He Lei, Bai Jie Translation by Madeline Weng Photos by Li Ruoyu

The third season of the “Globetrotters mass-election programme” was successfully held in August. This time, we carefully selected six representatives out of 40,000 applicants and sent them to Central and Western Asia to explore new travel routes. The programme was fully broadcasted and reported on by all media channels of China Southern Airlines. In addition to the in-fl ight magazines and other platforms, this time, live streaming had also been introduced to present to the audience on NetEase News the whole process of this journey, which attracted more than one million views during the ten-day trip.