ABSTRACTS

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(by XIONG Sha-sha，ZHA Shun，WANG Chun-yang )

Abstract: An analysis of the influencing factors and mechanism of tourist revisiting willingness by adopting the multiple regression model based on the survey data obtained from 581 valid questionnaires concerning Kaiping Diaolou and Villages reveals that the main influencing factors of revisit intention are: tourist spot image, cognitive attitude, tourists’ expectation and satisfaction. Of the four main factors, tourists’ cognitive attitude is the direct influence factor, and the image of the sites and tourists’expectation indirectly influence the revisit intention through tourists’ satisfaction. This research result provides a new approach to the market development for the heritage villages.

Heritage villages; revisit intention; multiple regression analyses; Kaiping Diaolou and Villages

(by GONG Li-ru)

Abstract: Rural fairs in qiaoxiang regions were a unique product of modern China. This paper places Taishan’s rural fairs in the context of global expansion of the capitalist world system and explores the relationship between the trade on the modern Marine Silk Road and China’s rural social economy from five aspects: structure of commodities in the market, maritime trade, local finance, business organizations and the market system.

Key words: Taishan; Rural fairs in Qiaoxiang; Market towns; Qiaoxiang; rural modernization

(by ZENG Xiang-hui)

Abstract: During the Ming and Qing dynasties, the records of the transformation of sharks into tigers in the local chronicles of the Lingnan region were significantly different from the traditional stories of “sharks transforming into tigers”. The legend of sharks transforming into tigers can be dated back to the Han and Tang dynasties, based on two kinds of actuality. The related text underwent a process from being crude to sophistication after copying and rewriting by literati in the two dynasties and became a unique type of cultural imagination in Lingnan region.

Key words: Transformation into tigers; Lingnan region; Cultural imagination

(by OU Jun-yong，WU Meng-xian)

Abstract: That the belief of the Three Mountain Kings has been able to spread widely in a few hundred years is significantly related to its own advantages and communication mechanism. Its mechanism of gender-inclusive congregation has guaranteed its base of followers, its mechanism of organization diffusion has endowed it with strong internal cohesion, population migration has enabled its space to further expand, temples and statues have provided it with a dependable carrier, and network promotion has enabled it keep up with the times.

Key words: Folk beliefs; King of Three Mountain; Sociality; Communication

(by PANG Guang-hua, ZHOU Biao)

Abstract: The great Ming Dynasty scholar Chen Baisha once proposed the idea of burning books. He believed that: First, it was not easy to master too many books; second, books too miscellaneous would lead to heresy going against Confucianism and would likely lead people astray. In fact, the idea of book burning had already existed in the pre-Qin periods. Confucius deleted content from The Shijing (Classic of Poetry) and The Shujing (Classic of Documents) with a view to weeding out ideas not conforming to the Confucian thought. In the Warring States period, the Legalist idea of burning books was very similar to Confucius’ practice, but representatives of the Legalist school Shang Yang and Li Si advocated burning Confucian classics, fearing that Confucian classics would disrupt the national legal system. The great Western Han Dynasty Confucian scholar Dong Zhongshu advocated “Paying Supreme?Tribute to Confucianism while Banning All Other Schools of Thought”, contrary to the Legalist practice. Thus Confucianism and Legalism had in common cultural despotism. Lu’s Commentaries of History (Lu Shi Chun Qiu) of the Eclectic School, realizing not only the harm of ideological confusion but also the harm of unified thinking, held an accommodating idea. Chen Baisha’s theory of book burning actually inherited the Legalist and Confucian ideological traditions.

Key words: Chen Baisha; Book burning; Confucianism; Legalism

(by LIU Xing-bang)

Abstract: The creative transformation of Chen Baisha’s creative transformation refers to Chen Baisha’s founding of the Jiangmen school and the realization of the transformation from the Ming period’s dominant Neo-Confucianism founded by Zhu Xi to Chen Baisha’s study of the mind. And the innovative development of Chen Baisha’s idealistic philosophy refers to Chen Baisha’s construction of a thought system, his ushering in of a new situation of the development of the study of the mind in the Ming dynasty, and the development from Chen Baisha thought to Wang Yangming’s idealistic philosophy.

Key words: Chen Baisha’s idealistic philosophy; creative transformation; innovative development

(by ZHANG Wen-hua)

Abstract: Jian Zhaoliang’s range of lecture activities and the academic circle centering on the middle of Guangdong formed since the Song Dynasty determined that his disciples were mostly from Nanhai and Sunde Counties. Jian Zhaoliang’s conscious alienation from the imperial civil examinations and the decline of the imperial examination system excluded his disciples from brilliant achievements in the examinations. Jian Zhaoliang left behind him academic writings concerning Confucian classics, Neo-Confucianism, historiography, genealogy, and poetic criticism, which exerted certain influence on the knowledge structure and writings of his disciples.

Key words: Jian Zhaoliang; Disciples of the Jian Zhaoliang; Geographical background; Knowledge structure; Remaining writings

(by ZENG Ke)

Abstract: In his long artistic career, Guan Shanyue participated in the major historical events in different historical periods in the form of traditional Chinese paintings. The academic world has made in-depth studies of some important issues regarding his art activities during the Anti-Japanese War, the reformation of traditional Chinese painting in the first years of the People’s Republic of China, and his sketching life in Europe in the 1950s and 60s, with rich fruits. New breakthroughs are expected in the scope of historical materials and research on his art activities in era of reform and opening-up.

Key words: Guan Shanyue; Lingnan Painting School; Innovation of Chinese painting; Art history

(by CHANG Wei)

Abstract:Tao Yuan-ming’s “Let’s Go Home！” really caught people’s attention in the Republic of China period. At that time, there were a variety of literary works titled after it. It was also popular in the art world: works of calligraphy, music, singing and dancing titled after it were many. The intelligentsia of the period, out of admiration for Tao Yuanming’s moral integrity, loathing of the hustle and bustle of city life and the dirty officialdom, and yearning for a free life, spontaneously chose Tao Yuan-ming’s “Let’s Go Home！”as a vehicle to express their sentiments. Its specific acceptance was first reflected in the interpretation of related annotation and appreciation of the essay, and then in the large number of imitation works. It was also reflected in the multivariant acceptance of its theme idea.

Key words:“Let’s Go Home！”；the Republic of China；acceptance

(by WU Chen-hua)

Abstract：The literati in the Song Dynasty were fond of talking about the arts of war, which was closely related to the military climate of the time and the desire of intellectuals to achieve honor and rank.Qin Guan, whose writing style had always been considered delicate, was no exception.The 50 essays on policy and administration presented by Qin Guan contained a large amount of content on military affairs.These essays on military affairs are not only helpful to our understanding of the military thinking of the middle Northern Song Dynasty but are also of outstanding artistic value; they also show the bold and heroic aspects of Qin Guan.

Key words：Qin Guan; Essays on policy and administration; War

(by YANG Lin-xi,XIAO Yan-zhi)

Abstract: The Classic of Songs attempts to reveal female beauty through the description of women’s appearance and clothing and has its distinctive features, which are embodied in its freehand-brushwork-style description of female appearance to capture a woman’s spirit and in its use of metaphors, and in its description of accessories to reveal a woman’s status and its description of body ornaments to reveal a woman’s virtues. Feminine beauty of health, naturalness and autonomy revealed by The Classic of Songs was something beyond the reach of later poets.

Keywords: The Classic of Songs; women; decoration; aesthetic outlooks

(by HE Gen-min)

Abstract: Guangzhou Literary Museum is a brand of Guangzhou city. It activates Cantonese people’s literary dreams, connects the traditional Guangzhou with the modern one, promotes the cultural creative industry, and leads in the building of a cultural powerhouse. It is based in Guangzhou, exhibits the Lingnan culture’s characteristics, passionately embraces the world, and provides intellectual support for building a world-famous cultural city. The founding of the Guangzhou Literary Museum highlights the Lingnan-style Chinese writing mode, and expands and deepens the contemporary topics concerning the relationship between people and city and between city and literature, and is of positive significance in actively embracing China’s “One Belt and One Road” strategy, shaping and spreading the city image of Guangzhou, and enhancing its city grade.

Key words: Literary Museum; Guangzhou; City image; Brand of Five Rams

(by WANG Run-liang，CHEN Jie)

Abstract: Government service is an important part of the business climate indicators in the World Bank’s “Business Climate Report”. In this study, a government service satisfaction evaluation index system for assessing Jiangmen’s business environment was designed and then sample data was collected in two rounds in the course of 6 months from Jiangmen municipal government offices. The degree of satisfaction with Jiangmen government services was calculated through ranking evaluation of satisfaction and index weighting and the results for the two rounds of survey were compared.

Key words: Business environment; Government services; Satisfaction evaluation

(by SHANG Xiao-hua)

Abstract: The contract personality under the capitalist system is a kind of historical progress compared with the status personality in the precapitalist society. However, the contract personality is in nature capitalized personality designed to serve the rule of capital. Capitalized personality is characterized by the illusory nature of the personality subjects,alienation of the personality process, and the contingency of the personality objects. Based on this judgment, the improvement of people’s livelihood must aim at people-oriented personality subjects, social sharing of personality rights, and the conscious shouldering of the personality responsibility.

Key words:Karl Marx’s philosophy; Personality; Status; Contract; Criticism; People’s livelihood; Implications

(by GUO Hao-yu)

Abstract：The typical causative disposal structure appeared in the Tang Dynasty, experiencing primary development in the Song dynasty and rapid development in the Yuan Dynasty. It emerged by analogy from the "VP+N" structure and had two forms：one was motion-causing mental action verbs which could be extended to include other types of verbs; the other is state verbs or adjectives signifying “demise” or “damage”. Both types of VP structures could originally signify “causative”, but as a result of their ambiguity in meaning direction, and also because of the variation of N1, the ambiguity disappeared and only the “causative” meaning was established.

Key words: the typical causative disposal structure; the Song Dynasty; VP+N; Analogy

(by XIONG Shao-wei)

Abstract: Intercultural communication competence is a key characteristic of international talents, and cultural empathy competence plays an important role in developing intercultural communication competence. It is suggested that the connotation of cultural empathy could be developed based on the connotation of intercultural communication. The cultivation of cultural empathy involves some principles and a multiple-channel training mode can help to achieve effective intercultural communication by seeking the common ground while reserving differences.

Key words: Cultural empathy; Intercultural communication competence; Cultivation

(by LI Hai-huan)

Abstract: The translation of Lingnan architectural culture is an important part of our international publicity. Functional Skopos Theory provides translators with a theoretical framework and guide. Translators should hold a reader-oriented attitude and follow the Skopos Rule, Coherence Rule and Fidelity Rule to make their translation practical, adaptable and acceptable to readers.

Key words: Lingnan architectural culture; Translation; Skopos Theory

(by QUAN Lin-chun)

Abstract: The Industry 4.0 implemented by Germany and the Internet Plus put forward by China are similar in nature. China can draw on Germany’s Industry 4.0 innovation and entrepreneurship ecological system to construct an innovation and entrepreneurship ecological system with Chinese characteristics for its Internet Plus. China is to build a culture of innovation and entrepreneurship in the whole society so that innovation can become a habit and entrepreneurship can become a way of life for its people. China must highlight the characteristics of its innovation and entrepreneurship education and focus on the training of interdisciplinary personnel. Entrepreneurship parks are incubators for the building of an Internet Plus innovation and entrepreneurship ecosystem and full play should be given to their demonstration and radiation role so as to develop nation-wide innovation and entrepreneurial atmosphere and establish a benign operating mechanism.

Key words: “Internet Plus”; Innovation and entrepreneurship education; Germany; Revelations

(by WANG Tian-zi)

Abstract: With the gradual deepening of China's economic and social transformation, the traditional employment space has been increasingly squeezed and the employment prospects for college graduates is not optimistic. A study based on the data of Wuyi University School of Art and Design reveals that art graduates face problems of low salaries and poor employment stability. In order to solve these problems, it is necessary to improve the quality of the graduates, their ability to obtain employment, entrepreneurship, social responsibility and family responsibility.

Key words: Art college students; Employment; Supply side reform; Innovation and Entrepreneurship

A Study of the Influencing Factors and Mechanism of Intention for Revisiting Heritage Villages

Rural Fairs in Taishan and the Modern Transformation of the Economy in Qiaoxiang

Transformation of Sharks into Tigers: A Kind of Cultural Imagination in Lingnan Region during the Ming and Qing dynasties

A Probe into the Social Expansion Mechanism of Folk Beliefs

Chen Baisha’s Book Burning Theory Viewed from Academic History

On the Creative Transformation and Innovative Development of Chen Baisha’s Idealistic Philosophy

Jian Zhaoliang’s Disciples and Their Remaining Writings

“Keeping Up with the Times”: A Retrospect and Prospect of Research on the Famous Artist Guan Shanyue

The Acceptance of Tao Yuan-ming’s“Let’s Go Home！”in the Republic of China Period

Qin Guan’s Essays on Policy and Administration and the Ethos of Talking about the Arts of War among the Literati in the Song Dynasty

On the Characteristics of the Description of Feminine Makeup in the Classic of Songs

Literary Museum: Guangzhou’s City Brand

Satisfaction Assessment of Government Services in Terms of Business Climate in Jiangmen

Theoretical Implications of Karl Marx’s Philosophy of Personality Criticism for Improving People’s Livelihood

Source and Development of the Typical Causative Disposal Construction in Chinese since the Song Dynasty

Reflections on the Cultivation of Cultural Empathy from the Perspective of Intercultural Communication

A Study of the Translation of Lingnan Architectural Culture Based on Skopos Theory

Germany Innovation and Entrepreneurship Education Viewed from the Perspective of Internet Plus

On the Reform of the Supply Side of the Employment of College Art Graduates